Your question is unanswerable because the assertion it relies upon is demonstrably false. Apple doesn't "control all our video/music/etc.", they control video/music/etc you buy FROM APPLE. One can easily buy video/music from any source and load it onto an iOS device. I have plenty of songs in iTunes that I bought from other sources (and my AppleTV will cheerfully stream videos from my NAS, that were purchased from other sources - if Apple were trying to eliminate competition and "control all your video/music/etc." they wouldn't let apps like Infuse and Plex and Pandora into the App Store). Plus, nobody forces you to buy an iPhone rather than, say, an Android phone.Apple controls all our video/music/etc. Is that any different?
If you get into the apple ecosystem, it's exactly what is happening. And piece by piece they are adding more blocks ....one giant company.
I'm talking about all the places where you can only get Internet service from one or two companies, who then have little reason to compete. And the ever-shrinking collection of media corporations (as they continue to merge), who control an absurd percentage of the video and music that makes it into widespread distribution.
Apple is building an ecosystem which you can choose to use (video/music entirely from iTunes, etc., running on Apple hardware). But Google and Amazon will cheerfully remind you that there are other choices. Apple competes with them by trying to make their ecosystem as attractive as possible, not by buying the competition up (or "merging with them") and eliminating them from the marketplace (I'd be the first to complain if they did that).
I have happily chosen to use Apple hardware, iOS, and Apple Music, because I like what each of these does for me, and I find the cost reasonable for the value I receive from them. On the other hand, I get Internet service from the local cable company because the only other viable alternative here is DSL, which costs way more for similar speeds - not because I chose the cable company as my favorite out of many alternatives (more like the least bad from a limited selection).
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