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Apple Moves Up to #20 on 'Best Global Brands' List

nick9191 said:
That list seems theoretical not realistic. I mean except us geeks, who's heard of Cisco? And who's heard of GE outside of the US?

I would easily place Apple in the top 5.

Coca Cola
McDonalds
Microsoft
Apple
Google
Click to expand...

I thought EXACTLY the same thing when I saw Cisco on the list. Cisco just flat out shouldn't be in the top 100 on anybody's list. Not that Cisco is a bad company, but they don't make products that make it into consumer households (well... they do own Linksys now, but why isn't Linksys on the list?). If you're not in the IT field, you probably wouldn't have any exposure to them.

I suspect the study involved too many people in certain careers, age groups, or countries.

If you ask someone in Guatemala what Coca Cola is, they've heard of it and they know what it is. Ask them what "H&M" is and people in MOST OF THE WORLD haven't the foggiest. Many of these top-100's just shouldn't be there.
 
Old news, but still good news.

This kind of old news, these results on brand value were published on Friday.
Something to remember about this table is that the value is based on financial value, so to those who are shocked that Apple isn't higher, it's because they don't take in as much money as the other companies. They could well be one of the more well known companies, because who has heard of GE (general electrics) before? But that doesn't matter this survey is based on financial value, so companies like cisco may not be none to general public but the other business probably bring in a lot more money into companies like cisco.

It's not about how well known the company is, it's about how much money they are worth. Stop being so shocked

All though oddly you would think that those companies who are more exposed and well known would get more business but apparently not. So stop going on about how something should be higher or lower!!!!!
 
pyzamcareometer.png


Somebody wake me up when Apple updates their miniscule, prehistoric computer lineup.
 
wonder why it is only listed as "computer hardware" producer. it's also the software that makes apple popular. just try to imagine running windows (only) on a beautiful mac! :eek:
 
re: bad customer service

Bigger doesn't always mean better. Totally agree there. But saying Apple becoming a "top brand" automatically means bad customer service? Doesn't have to be the case at all....

It's more difficult to have great customer service when a company is really successful, because you have to handle the logistics of keeping call hold times low, having enough knowledgeable staff in your stores to answer questions from a large number of customers, enough techs. on staff to turn around repairs quickly, etc. etc. But it's all POSSIBLE as long as you're making enough money in the additional sales to cover it.

Most companies fail here out of pure greed, IMHO. Look at Dell, for example. They're more concerned about getting as big as possible than about being known for "great customer service". Top-notch customer service simply doesn't add-up financially as being as "effective" as finding that "sweet spot" of just enough cust. service so people don't rebel against the brand name. (Think about it... If you want to buy out big competitors like Ross Perot's consulting firm Dell just bought today, you need to keep most of your profits for those mergers. Spending more in salaries so your phone support staff is a little better trained on products doesn't work towards that goal for you.)

I think with Apple, we just don't know yet how they'll handle their success. A lot of their perceived "customer service failures" so far seem to stem from them over-estimating their ability to deliver in a certain time-frame. Look at MobileME, for example. It wasn't Apple's greed preventing it from being better at launch time, really. They bought a whole new data center for it and ramped up staff for it, etc. - and now, it works FAR better than at launch time. They simply rolled it out too soon, and were over-confident in their ability to make it work right the first time.



3goldens said:
Who cares!

Most of the top brands have lousy customer service and that's where headed with Apple!
Bigger does not mean better!
Click to expand...
 
nick9191 said:
That list seems theoretical not realistic. I mean except us geeks, who's heard of Cisco? And who's heard of GE outside of the US?
Click to expand...

You ever heard of Thomas Edison? He was the founder of General Electric. As for Cisco, I don't think it is a matter of who's heard of them. It is a matter that their devices are used in the majority of all computer network infrastructures, worldwide.
 
Light Bulbs

Actually in history, light bulbs are associated with Thomas Edison and the company he founded GE.
 
spritelyjim said:
Um... have you ever looked at a frickin' light bulb?
Click to expand...

Sorry no I haven't really because you see they are quite bright and so it hurts my eye's now if i turn the light bulb off and take it out it will be dark.;)

But no GE doesn't really operate here in England, I've never heard of it so away it goes off the list. O wait but remember what the rest of my post said, It's based on financial value not exposure!!
Coca-Cola is well known but can still sell a huge amount of its products due to low cost, but something like Apple all though everyone may love and know about the iPod not everyone can buy one and so they don't make as much, making them come lower. I'm guessing GE sells a lot of light bulbs.
 
VenusianSky said:
As for Cisco, I don't think it is a matter of who's heard of them. It is a matter that their devices are used in the majority of all computer network infrastructures, worldwide.
Click to expand...

Thank you someone who doesn't think this is based on who is the most well known.:D
 
jgbhardy said:
Sorry no I haven't really because you see they are quite bright and so it hurts my eye's now if i turn the light bulb off and take it out it will be dark.;)

But no GE doesn't really operate here in England, I've never heard of it so away it goes off the list. O wait but remember what the rest of my post said, It's based on financial value not exposure!!
Coca-Cola is well known but can still sell a huge amount of its products due to low cost, but something like Apple all though everyone may love and know about the iPod not everyone can buy one and so they don't make as much, making them come lower. I'm guessing GE sells a lot of light bulbs.
Click to expand...

LOL. I know it's based on money. I was just surprised you didn't know anything about GE. Anyway, it makes sense for a lot of things on the list. Like Blackberry vs. Kleenex? Wha? But yeah, Kleenex is used often as a word (or was at one time), but I don't think that helps their sales much anymore.
 
Also, it's interesting that KFC made the list, as Pepsi owns KFC. A little redundant, right? I guess you should be proud if one of your subsidiaries is so well known.
 
Actually, the biggest GE division is GE Money or GE Capital - they are the largest non-bank financial institution, at least they used to be. Also, GE is the largest maker of aircraft engines in the world. They are the largest maker of diesel engine locomotives for North American market. They make nuclear power plants, wind turbines, health care systems (MRI, X-ray, ultrasound, etc), they own NBC-Universal (including SciFi, USA networks, CNBC, MSNBC, Universal studios, etc), they make household appliances - washing machines, cooking ranges, etc, they make industrial control systems, they are into smart grid now to make the power distribution more efficient, they are also other power plants, etc. Of course, they also make light bulbs. They are also building a factory to make sodium based batteries for various applications.
 
tcampb01 said:
I thought EXACTLY the same thing when I saw Cisco on the list. Cisco just flat out shouldn't be in the top 100 on anybody's list. Not that Cisco is a bad company, but they don't make products that make it into consumer households (well... they do own Linksys now, but why isn't Linksys on the list?). If you're not in the IT field, you probably wouldn't have any exposure to them.

I suspect the study involved too many people in certain careers, age groups, or countries.

If you ask someone in Guatemala what Coca Cola is, they've heard of it and they know what it is. Ask them what "H&M" is and people in MOST OF THE WORLD haven't the foggiest. Many of these top-100's just shouldn't be there.
Click to expand...


...totally agree!
 
It's based on financial value not exposure!!

It cannot be based on financial value; Coke market cap 125B, total sales 30B, Apple market cap 165B, total sales 35B.

It seems to be based on "brand Value" which is actually only a portion of the total enterprise value. Even so at least 12 of the top 20 have a lower enterprise value than Apple.

So it must be based on BS value unless there are allot more Louis Vitton toting, Hennessey/Moet drinking folks out there in the third world then I remember from my travels.
 
Jeffacme said:
It cannot be based on financial value; Coke market cap 125B, total sales 30B, Apple market cap 165B, total sales 35B.

It seems to be based on "brand Value" which is actually only a portion of the total enterprise value. Even so at least 12 of the top 20 have a lower enterprise value than Apple.

So it must be based on BS value unless there are allot more Louis Vitton toting, Hennessey/Moet drinking folks out there in the third world then I remember from my travels.
Click to expand...

I dunno where you are getting those figures but that is not what was being used in this survey.

These however are the top ten with their values in this survey:
Coca Cola $68.7bn
IBM $60.2bn
Microsoft $56.6bn
GE $47.7bn
Nokia $34.8bn
McDonald's $32.2bn
Google $31.9bn
Toyota $31.3bn
Intel $30.6bn
Disney $28.4bn
 
The only UK companies in the list:

-HSBC
-BP
-Smirnoff
-Burberry

money, oil, vodka and chav clothing.

Makes you proud to be British?
 
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