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Continuing on with its stream of exclusive content, Apple Music is today premiering the video for Keith Richards' latest single, "Trouble." The video is exclusively available through Apple Music Connect on Keith Richards' page on the artist-focused social networking site.

Because the video is shared on Apple Music Connect, it does not require an Apple Music subscription to watch. Designed to let fans connect with artists, Apple Music Connect's content is all available for free and will continue to be free after people's three-month free trials expire.

troublekeithrichards-800x446.jpg
Exclusive video premiere of "Trouble" from Keith Richards (@officialKeef) is now on #Connect! http://t.co/A2hdB371cU pic.twitter.com/397EIQ0n8h - Apple Music (@AppleMusic) July 27, 2015
"Trouble" is the newest single from Rolling Stones member Keith Richards, originally released in mid-July. The single is part of his upcoming album, Crosseyed Heart, which is his first solo album in over 20 years. The full album is set to be released on September 18.

Alongside the debut of the "Trouble" music video on Apple Music Connect, Keith Richards also did an interview with Zane Lowe on Beats 1 radio. It will replay tonight at 10:00 p.m. Pacific Time.

Apple uses exclusive content and interviews as a way to lure customers and distinguish itself from the myriad other music services available, and has premiered videos like Pharrell's "Freedom" and Eminem's "Phenomenal." A recent rumor has suggested some of the exclusive videos Apple has offered, including Drake's "Energy," have been developed in-house with Apple working alongside artists to produce content for Apple Music.

Article Link: Apple Music Exclusively Debuts Keith Richards 'Trouble' Video
 

imwoblin

macrumors 6502
Jun 9, 2007
429
162
Like him or not, there's a lot to admire about Keef. At 71 years he still lives his way & doesn't care about convention. He still gets up in the morning, smokes a joint and then sees what kind of trouble he can get into. Hilarious!
 

Mac.User

macrumors 6502
Aug 25, 2013
348
6
Yeah, because hes still relevant... Is it me or is Apple only doing things for people 50+ in Music? Most the bends they make deals with or push promos for are bands that my parents listen to and they are in their 60's.

About the only time I hear U2, Stones, an a few others they have done work with is when I'm in the dentist or my mothers CRV. Lately over all Apple has felt less interested in young culture and more into what the middle aged are doing.
 

icanhazapple

macrumors 6502a
Feb 26, 2009
516
949
Yeah, because hes still relevant... Is it me or is Apple only doing things for people 50+ in Music? Most the bends they make deals with or push promos for are bands that my parents listen to and they are in their 60's.

About the only time I hear U2, Stones, an a few others they have done work with is when I'm in the dentist or my mothers CRV. Lately over all Apple has felt less interested in young culture and more into what the middle aged are doing.

they're the ones with the money (for now)
 

jmh600cbr

macrumors 6502a
Feb 14, 2012
995
2,206
don't even care slightly. apple is only appealing to hip hop heads and old people. get it together and get some NIN some radiohead or DCFC on there
 

Mike MA

macrumors 68020
Sep 21, 2012
2,073
1,751
Germany
don't even care slightly. apple is only appealing to hip hop heads and old people. get it together and get some NIN some radiohead or DCFC on there

I actually wanted to convince my wife listening to Beats 1 occasionally. No chance, whenever we tried, every second or third track was hiphop...I mean, it seems popular in the U.S. and that's fine for me. But being a worldwide radio station Apple should be aware that hiphop is not of that relevance elsewhere.
 

tomnavratil

macrumors 6502a
Oct 2, 2013
748
871
I still think Keith appeals to many, even younger listeners thanks to his solo career and, of course, Stones. Nice one!
 

JimmyHook

macrumors 6502a
Apr 7, 2015
741
1,475
I actually wanted to convince my wife listening to Beats 1 occasionally. No chance, whenever we tried, every second or third track was hiphop...I mean, it seems popular in the U.S. and that's fine for me. But being a worldwide radio station Apple should be aware that hiphop is not of that relevance elsewhere.
Beats 1 is very diverse. Tons of genres. Have you listened to Rocket Hour by Elton John?
 
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Monke3

macrumors newbie
Feb 1, 2015
1
3
Alabama
Beats 1 is very diverse. Tons of genres. Have you listened to Rocket Hour by Elton John?

Beats 1 is diverse in terms of different forms of hip-hop across the world mainly. Other than that it usually Top Pop tracks from around the world... which is all well and good, but they really fail to cater to jazz fans, folkies, blues, etc.; the selection of blues and jazz artists are very limited in the non-beats sections of Apple Music. Tried to listen to Magic Sam's "West Side Soul" album the other day... only 3 of the tracks from the entire album are available... period. Go to Spotify however, a totally different story - full album and a great catalog of his work.
While Apple Music does have exclusive artists like Taylor Swift, along with exclusive music only made for Apple Music, it's really not enough to tip the scales to pay 10 bucks a month for a service that screws up my Album Artwork, has a horrible selection of music to stream, and bloats my current install of iTunes on my Mac. Add in the fact they took away Genius Mixes in iOS 8.4, and that takes the cake for the reason I am annoyed with this current venture by the tech giant.
 

Mike MA

macrumors 68020
Sep 21, 2012
2,073
1,751
Germany
Beats 1 is very diverse. Tons of genres. Have you listened to Rocket Hour by Elton John?

I'm aware of quite a big number of good shows around. I also like Zane Lowes playlists, many of the tracks can now be found in my private library now. But just again, considered as a whole there's just too much hiphop.

Beats 1 is diverse in terms of different forms of hip-hop across the world mainly. Other than that it usually Top Pop tracks from around the world... which is all well and good, but they really fail to cater to jazz fans, folkies, blues, etc.; the selection of blues and jazz artists are very limited in the non-beats sections of Apple Music. Tried to listen to Magic Sam's "West Side Soul" album the other day... only 3 of the tracks from the entire album are available... period. Go to Spotify however, a totally different story - full album and a great catalog of his work.
While Apple Music does have exclusive artists like Taylor Swift, along with exclusive music only made for Apple Music, it's really not enough to tip the scales to pay 10 bucks a month for a service that screws up my Album Artwork, has a horrible selection of music to stream, and bloats my current install of iTunes on my Mac. Add in the fact they took away Genius Mixes in iOS 8.4, and that takes the cake for the reason I am annoyed with this current venture by the tech giant.

Two topics here. The first one I have second already. As for your comments on Apple Music. It's a new service and will be better in the future. For the very first 4 weeks I was quite impressed. Btw, I and all people I know didn't have any problems at all with their private library, but maybe we were lucky. The music catalogue as a whole is already superior to the one of Spotify and I fear Spotify will lose the momentum even further as artists and lables will continue to put pressure on Spotify because of their free music service offer. We already see a lot of exclusive content on Apple Music. Don't get me wrong, I like competition. But I actually am also convinced by Apple Music as I have no technical problems and can enjoy unlimeted discovering and streaming music. Something, which I up until now haven't experienced as I wasn't using Spotify but buying my music. I will decide soon whether I will continue to buy or start streaming as well.
 
Last edited:

Mackinjosh

Suspended
Aug 21, 2014
1,181
1,697
This is relevant. Now make it easy to create new playlists from selected content. And also fix the tons of other design issues that have sent me and many others back to Spotify.
 

rhoydotp

macrumors 6502
Sep 28, 2006
467
75
don't even care slightly. apple is only appealing to hip hop heads and old people. get it together and get some NIN some radiohead or DCFC on there

not sure what you meant but I just listened to all the Radiohead albums the past week by going to their Artist's page. I even have some saved locally on the Mac and iPad using Apple Music.
 

mw360

macrumors 68000
Aug 15, 2010
1,924
2,186
don't even care slightly. apple is only appealing to hip hop heads and old people. get it together and get some NIN some radiohead or DCFC on there

I don't know if it's right to 'blame' Apple for this. It fits their MO of pushing music from old whiteys but on Connect any artist can post exclusives. I've seen several before this one, including some stuff from Trent Reznor.
 

runeapple

macrumors 6502a
Mar 5, 2010
655
98
don't even care slightly. apple is only appealing to hip hop heads and old people. get it together and get some NIN some radiohead or DCFC on there

NIN are one of the artists Apple music has exclusive tracks for? Not sure what you're on about!
 
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