Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
56,567
19,319


Apple Music is the second most popular music streaming service globally, but remains far behind Spotify in its continuing quest for streaming dominance, according to new market research.

Apple-vs-Spotify-feature2.jpg

According to a new report by Midia Research, Apple Music subscribers made up 15% of all streaming service listeners in the global market in the second quarter of 2021, placing it in a distant second place behind Spotify.

Spotify remained the dominant service, commanding more than double that amount with 31% of the worldwide market share, although this represents a small drop from 33% in 2020. Amazon Music and Tencent Music both took a 13% market share, with YouTube Music making up 8% of subscriptions globally.
Spotify remains the DSP with the highest market share (31%), but this was down from 33% in Q2 2020 and 34% in Q2 2019. With Apple Music being a distant second with 15% market share, and Spotify adding more subscribers in the 12 months leading up to Q2 2021 than any other single DSP, there is no risk of Spotify losing its leading position anytime soon – but the erosion of its share is steady and persistent.
According to the report, Amazon Music again outperformed Spotify in terms of growth (25% versus 20%, respectively), however YouTube Music was the standout performer for the second successive year, growing by more than 50% in the 12 months leading up to the second quarter of 2021.

music-streaming-market-2021-midia.jpg

YouTube Music was the only service to increase its global market share during this the period, thanks to its popularity with Gen Z and younger Millennials, according to the report.
Google was once the laggard of the space, but the launch of YouTube Music has transformed its fortunes, growing by more than 50% in the 12 months leading up to Q2 2021. YouTube Music was the only Western DSP to increase global market share during this the period. YouTube Music particularly resonates among Gen Z and younger Millennials, which should have alarm bells ringing for Spotify, as their core base of Millennial subscribers from the 2010s in the West are now beginning to age.
Meanwhile, Apple continued to bolster its music streaming service in 2021 by adding support for Spatial Audio and Lossless audio at no extra cost to subscribers. The company also introduced a new subscription plan called Apple Music Voice that exclusively relies on ‌Siri‌ for music playback and user interaction.

The report notes that the global market for streaming music grew by 109.5 million by the end of Q2 2021 (around 26% year-on-year) and the total number of subscribers reached almost 524 million listeners.

Article Link: Apple Music Is the World's Second Most Popular Music Streaming Service Behind Spotify
 

dz5b609

macrumors 6502
Mar 22, 2019
376
891
I would love to see total hours listened as a metric, because correct me if I'm wrong but the only reason Amazon music is on that list is because of it's inclusion in Prime not because anyone actually uses it.
 

ZipZilla

macrumors 6502
Dec 7, 2003
378
450
Spotify's Mac desktop app is far superior to Apple Music on the app. It has a responsive, quick UI. It is easy to find things and songs stream immediately.

Apple Music, on the other hand, is slow and clunky, full of bugs and doesn't work half the time. It's the worst Mac App I use (and it's from Apple, on their own platform.)

I know people say this all the time, but it's true: Steve is spinning in his grave.
 

ginkobiloba

macrumors 6502a
Jul 2, 2007
583
1,566
Paris
Spotify doesn’t deserve their number 1 spot. They have the lowest paying rates for artists, they do all sorts of shady things like create their own fake artists which they place in their top playlists , all to keep the revenues to themselves and avoid paying the miserable rates, and top it all now by investing $100 Millions in AI for military, « intelligent arms » And even brag about it because they know no one cares ( all while pretending they can’t pay the artists because they’re not making enough money. Meanwhile, Daniel Ek is worth 3.6 BILLIONS of dollars).
Ek and Spotify are considered the Darth Vader of the music tech industry.

Do a search if any of this sounds weird to you. Daniel Ek’s bots can downvote this to oblivion, but it had to be said.
Use better alternatives like Apple Music, Tidal,, Bandcamp, etc…

EDIT : here's a few links I posted in a later post here : https://forums.macrumors.com/thread...-service-behind-spotify.2331888/post-30790772
 
Last edited:

threesixty360

macrumors 6502a
May 2, 2007
533
962
Would it ever make sense for Apple Music to match Spotify's market share being that so much of Apple's services are designed to sell iOS products? It's the same with HomePods and AirPods etc.. They work ok with 3rd party stuff but you dont get the full experience if you're not in the eco system. Apple don't generally bother being available to all other systems the way Spotify etc will also.

Apple's bottom line doesnt just come from selling a service (i.e. Spotify/Dropbox etc.) but enticing you to buy one of their main devices with an average selling price of $500 or so. So thats where they make the most money.

Finally, Apple devices only have 20% market share worldwide. So to have half of Spotify's market share when Spotify are trying serve the whole market and not just iOS/macOS devices is kind of amazing. Actually far better than expected really.
 

AndiG

macrumors 6502a
Nov 14, 2008
512
933
Germany
Spotify is the best. The features are cool, it works really well and as a benefit you don't have to live inside a walled garden.

Apple Music numbers are fake since Apple offered (and still offers?) a free year if you buy a new Apple device and has bundled Apple with other services.
 

Oberhorst

macrumors regular
Nov 4, 2010
147
136
Stockholm
Spotify's Mac desktop app is far superior to Apple Music on the app. It has a responsive, quick UI. It is easy to find things and songs stream immediately.

Apple Music, on the other hand, is slow and clunky, full of bugs and doesn't work half the time. It's the worst Mac App I use (and it's from Apple, on their own platform.)

I know people say this all the time, but it's true: Steve is spinning in his grave.
Well I don't have any problems on my M1 MacBook Air but for some reason, Music on macOS is not yet native. That is going to change very soon, maybe as soon as macOS 12.2:

 

one more

macrumors 68030
Aug 6, 2015
2,822
2,961
Earth
Well, Spotify is very well established by now and AM does not offer anything extraordinary in comparison, so not very surprised. I have used AM for about 6 months alongside Spotify, but then ended up cancelling my subscription. The lyrics of AM were a good addition, but now Spotify does the same, so simply no good reason to change now.
 

one more

macrumors 68030
Aug 6, 2015
2,822
2,961
Earth
Spotify doesn’t deserve their number 1 spot. They have the lowest paying rates for artists, they do all sorts of shady things like create their own fake artists which they place in their top playlists , all to keep the revenues to themselves and avoid paying the miserable rates, and top it all now by investing $100 Millions in AI for military, « intelligent arms » And even brag about it because they know no one cares ( all while pretending they can’t pay the artists because they’re not making enough money. Meanwhile, Daniel Ek is worth 3.6 BILLIONS of dollars).
Ek and Spotify are considered the Darth Vader of the music tech industry.

Do a search if any of this sounds weird to you. Daniel Ek’s bots can downvote this to oblivion, but it had to be said.
Use better alternatives like Apple Music, Tidal,, Bandcamp, etc…

Oops, that’s a bummer, thanks for flagging it out! 🖐
 

TwoBytes

macrumors 68030
Jun 2, 2008
2,891
1,769
i love the concert integration with Spotify - I wish AM would integrate this. That would help artists sell tickets too which is a plus for musicians out there.
 
  • Like
Reactions: u+ive

Mr.Blacky

macrumors 65816
Jul 31, 2016
1,469
1,914
Austria
Well, Spotify is very well established by now and AM does not offer anything extraordinary in comparison, so not very surprised. I have used AM for about 6 months alongside Spotify, but then ended up cancelling my subscription. The lyrics of AM were a good addition, but now Spotify does the same, so simply no good reason to change now.
Lossless audio, 3D audio and I heard, that integrating your own music is also far easier with Apple Music.

EDIT: Also if you use a family plan, Apple doesn't really care if f you life in the same house. I had read different things about Spotify.
 

zoomp

macrumors regular
Aug 20, 2010
154
261
Spotify has a lot of original local content, exclusive podcasts etc

I’m actually surprised Apple Music is even the second. Their content is only for english speaking countries.

I don’t know of anyone else here in Brazil that listens to AM, only Spotify. It’s hard even to recommend Music to people.

It’s prob similar to WhatsApp vs iMsg, globally. These 15% is prob US market.
 

1300767

macrumors newbie
Jan 20, 2022
23
86
The only thing that is better on Spotify vs. Apple Music is the option to follow artists. It’s actually mind boggling that Apple Music doesn’t have this feature yet.

Until Apple adds that feature in I’m using Notes app to write in all my favorite artists.
 

rodpascoe

macrumors regular
Jun 19, 2006
224
529
Truro, Cornwall
That's because there aren't any others worth considering, in my opinion. So it has to take that second spot.

I would love to see total hours listened as a metric, because correct me if I'm wrong but the only reason Amazon music is on that list is because of it's inclusion in Prime not because anyone actually uses it.

I absolutely love Amazon music and use it every single day.
 
  • Like
Reactions: TheVowelO and Huck

swingerofbirch

macrumors 68040
The Apple Music app on macOS alone is a reason for me not to use Apple Music. I tried it recently and it became demonic. I signed into my Apple account so it showed all of my previous iTunes purchases. After hitting play, for some reason it would try to play a song then go instantly to the next one without actually playing it, and because there were music videos in the library it kept switching in and out of full screen mode on its own. It was an absolute mess of an experience. I kept hitting stop but it had taken over the computer and insisted on continuing to play the next song and would switch to full screen for a music video but then not play it and switch right out for the next song, which it also wouldn't play, going through thousands of old songs one after another and not playing any of them.

I remember there was a recent version of iTunes as well where just creating playlists (something Apple had perfected) was so convoluted. They either eliminated drag and drop or made it very confusing—I can't remember which. There was instead something with a Done button. I can't remember exactly. If you need a Done button to make a playlist, you've messed up.

Spotify on the other hand works much like Apple software used to. It just works. When you start dragging a song it's very clear where your targets are. Everything is a "link" you can drag and drop, whether in the search results or now playing section.

I really have no reason to pick one over the other based on the catalog (in fact given that I have old iTunes purchases, it should give Apple an edge), so it's a pretty bad testament that Apple's own first party software is so bad I would choose Spotify based on its superior software. I really don't understand how--not even considering large companies like Spotify--there are small companies with a few employees that make indie Mac software that is so much better than the native apps Apple puts outs. I don't do anything mobile so I can't compare the iOS apps. I'm a desktop luddite with an Airport Express connected to bookshelf speakers. Maybe too old school for Apple to care about as much.

And why is every app with Apple part of an OS update? Spotify updates constantly regardless of your OS version. Someone mentioned above Apple is retooling Apple Music with an OS update. Why are other developers able to just update their apps so seamlessly?
 

Wanted797

macrumors 65816
Oct 28, 2011
1,198
2,418
Australia
In my limited experience. Spotify is more polished and the playlists a so much better. If I want a genre its so easy to find.

In saying that I use Apple Music for two reasons. One, It’s free data streaming from my carrier. Two, it’s included in Apple one thus making it cheaper for me and my wife. Annd given I don’t use it that often I don’t care enough to pay spotify.

Plus they’re a whiney little bitch of a company like Epic.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.