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Translation: "I know I'm going to work for one of the trashiest tech companies in the world, to defend one of the most indefensible brands in the world, but I will simply choose to not talk about any of that stuff and pretend it never happened. But in my defense, they are paying me a tremendous amount of money."

I hope she does well, but man, that's a tough job.
 
I would love this challenge; do we know what marketing campaigns she run at apple?

I never heard of her before today but I respect that she's walking into a mess eyes wide open.

Apple has such a good marketing team and brand overall (don't kill me Mac Pro guys) that she probably bored and needed a new challenge.

Imagine pulling off Uber image change; you'll be hailed... get it, hailed?!
 
Good riddance. An absolute ****ing narcissist Apple doesn't need. And before the millennial faux outrage, my sentiment is because of her self-appointed "diva" title and nothing to do with her race. Her last keynote appearance seemed forced too.
While it is possible she is a narcissist, I mean I don't know her personally to say one way or another, calling herself a diva doesn't actually mean she's stuck on herself. It's something many women say for fun. It means nothing. It's fun chatter. And I grew up among black women and girls and they were always joking about how awesome they were and it wasn't really bragging or trying to act stuck up.

I am part Asian and women bragging is kind of a disgrace in my mom's culture, so I remember it was kind of a culture shock at first to have all this take place around me. But I quickly caught on that it was all meant in fun and I was welcome to join in on it, too. I never found a more nurturing environment than when I was among those funny, generous, irreverent and irrepressible black women and girls in my hometown. Even 40 years later when I see my childhood bf and her mom, I feel loved and like I never left. By contrast, the few times I was immersed in my mom's culture (that she essentially fled) I felt pretty stifled and encouraged to be invisible.

When you think about it, it makes a lot of sense black women joke like this. If you look at how they were treated up in a segregated society until I was born, of course a culture of self affirmation and a celebration of their "divahood" is going to crop up just for survival. You don't need lessons in humility when you can't even use the same restrooms as the rest of your society.

Self esteem among females still tends to plummet around high school, especially among white females according to many studies I've read in the paper. Maybe we need more divas of all races! Men brag all the time about different things and unless they actually treat people lesser than themselves, people just laugh it off. That's all that is likely going on here.

Ms. Saint John wasn't born here but according to what I read of her interviews she tapped into that self-affirmation to survive being so very different and sticking out like a sore thumb when she first arrived here. I can appreciate that because I went through that when I was the only mixed race kid in my school.

I have no clue what kind of person she is but I find her fascinating and inspiring and I am disappointed she's going to work for Uber. But I wish her well. She's going to need it working at that dumpster fire.

I've noticed so many people think her performance at the one keynote was cringe worthy. The only thing I really thought was cringe worthy was people reacting like they had a stick up their butt. For Pete sake it was not like she farted out loud in church. It was not the Ladies Society annual tea. It was a flipping keynote and she was showing off music. Yeah it was awkward but she doesn't deserve to be slammed for it forever. Even I have forgiven Phil for "courage" and moved on.
 
Really, she wants to put her talent to save the face of such an awful company?

My respect for her tanked a lot.

Guess her pay is amazing at Uber then.

Glassed Silver:win
 
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Really, she wants to put her talent to save the face of such an awful company?

My respect for her tanked a lot.

Guess her pay is amazing at Uber then.

Glassed Silver:win
It depends, now that they've had so much of their dirty laundry exposed, are they actually making changes? If so, they really need to market the hell out of them. If she can help Uber turn it around she's not a diva she's a freaking goddess. At any rate she's out of Apple now and since my interest is in all things Apple and zero things Uber she is dead to me, for all intents and purposes. After this thread, I can't say I will be following her career except if I happen to run across an article and have time to read it.

I don't use the Uber app. I won't have it on my iPhone and I disabled the preloaded version on Android. I'll call a cab or Lyft.
 
It depends, now that they've had so much of their dirty laundry exposed, are they actually making changes? If so, they really need to market the hell out of them. If she can help Uber turn it around she's not a diva she's a freaking goddess. At any rate she's out of Apple now and since my interest is in all things Apple and zero things Uber she is dead to me, for all intents and purposes. After this thread, I can't say I will be following her career except if I happen to run across an article and have time to read it.

I don't use the Uber app. I won't have it on my iPhone and I disabled the preloaded version on Android. I'll call a cab or Lyft.
Good reminder to disable that junk myself on my Android devices. Thanks!

Glassed Silver:win
 
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The one thing that she didn't do is copy others at that keynote and for that I give her credit. Uber is a disgrace and sellout to this nation and it's that last company that anyone should want to work for but I wish her the best.
 
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Uber? eesh. Well I do recall her Apple Music presentation, it was pretty bad all around, not solely on her but the whole presentation was forced and not great

I know! I have never understood why most people have this huge admiration and get all hot and sweaty over her as an Apple exec. Besides being black and adding 'diversity', she didn't seem any more special than anyone there to me.
 
It depends, now that they've had so much of their dirty laundry exposed, are they actually making changes? If so, they really need to market the hell out of them. If she can help Uber turn it around she's not a diva she's a freaking goddess. At any rate she's out of Apple now and since my interest is in all things Apple and zero things Uber she is dead to me, for all intents and purposes. After this thread, I can't say I will be following her career except if I happen to run across an article and have time to read it.

I don't use the Uber app. I won't have it on my iPhone and I disabled the preloaded version on Android. I'll call a cab or Lyft.
Very sensible posts, as an aside, taxis are insanely overpriced like everything else in this town and both times I took uber I was pleased with the drivers and the service. I still dislike a lot about Uber as a company however (again not the drivers I used) and wished there was an alternative, what is the difference with Lyft??
 
Very sensible posts, as an aside, taxis are insanely overpriced like everything else in this town and both times I took uber I was pleased with the drivers and the service. I still dislike a lot about Uber as a company however (again not the drivers I used) and wished there was an alternative, what is the difference with Lyft??
A friend of mine was actually an Uber driver and while he has some serious personality problems that make me want to kick him sometimes, he likely was a very good driver. And the few times my husband used Uber the service from the drivers he had was fine.

Where people take issue with them is with their sexual harassment scandal and their abuse of customer information on the corporate level. You can look up the sexual harassment scandal (which is probably why they hired Bozoma Saint John) and here's a quick link that best summarizes their underhanded misuse of customers info: https://www.wired.com/2017/04/uber-didnt-track-users-deleted-app-still-broke-rules/

Some more of their dirt is skimmed briefly in this article toward the end: https://www.cnet.com/how-to/uber-lyft-ride-share-ride-hailing/

Here is the excerpt: "
2. Unsavory business tactics
Ride-hailing apps are the darlings of the modern startup world, fetching mountains of cash from investors. Because of their meteoric rise, the stakes and competition are high, leading these companies to do whatever it takes to stay on top. That's garnered them a lot of attention, especially focused on how they conduct their business.

Uber specifically has come under fire for its business tactics, from aggressive recruiting strategies to sign up new drivers to lobbing accusations of sabotage at Lyft. Additionally, an Uber exec made a controversial remark in 2014 about the possibility of hiring a team of researchers to " dig up dirt on its critics in the media," sparking outrage."
 
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If she's even a little bit responsible for the train-wreck music is on iOS devices, then no.


She's marketing.....She doesn't design, develop or engineer so she is NOT responsible for the so called train wreck. Every other exec YOU CAN NAME AT APPLE deserves your angst.
 
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She's marketing.....She doesn't design, develop or engineer so she is NOT responsible for the so called train wreck. Every other exec YOU CAN NAME AT APPLE deserves your angst.

So, she's not the one to blame for the bad taste, just for shoving it down our throats. Got it.

That's like excusing the drug dealer on the corner selling meth to kids because he didn't cook it.

I do blame others as well. Well, mostly Iovine and the rest of the Beats team, for taking something sacred to most people and which Apple used to understand and encourage, and turning it into a giant dog and pony show. What a bunch of corporate shills and sell-outs.
 
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It's not really an upward move in anything other than perhaps money though.
Gets her out of the marketing corner she was painted in at Apple, and gives her a chance to come back to Apple in a much more important role later on, or go somewhere else and be a CEO.
 
So, she's not the one to blame for the bad taste, just for shoving it down our throats. Got it.

That's like excusing the drug dealer on the corner selling meth to kids because he didn't cook it.

I do blame others as well. Well, mostly Iovine and the rest of the Beats team, for taking something sacred to most people and which Apple used to understand and encourage, and turning it into a giant dog and pony show. What a bunch of corporate shills and sell-outs.

Illogical. Focus on the folks that are decision makers and not the workers following direction.
 
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