Apple Music Now Has Over 10 Million Subscribers After Just 6 Months

Discussion in ' News Discussion' started by MacRumors, Jan 10, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple Music has surpassed 10 million subscribers across iOS, Mac, PC, Android and Apple TV in just six months, a milestone that took its largest rival Spotify around six years to accomplish, Financial Times reported on Sunday.

    Apple Music, which launched in over 100 countries on June 30, 2015, has cemented its position as the world's second largest streaming music service behind Spotify, which last announced reaching over 20 million paying subscribers and more than 75 million active users three weeks before Apple's streaming service became available.

    Spotify was an early entrant in the streaming music market when it launched in Europe in October 2008. The service did not expand to the U.S. until July 2011 due to lengthy negotiations with major record label companies, and it has since launched in nearly 100 countries and territories worldwide. Unlike Apple Music, Spotify also offers a free ad-supported tier with limited features on desktop and mobile.

    Music industry analyst Mark Mulligan predicted last month that Apple Music would have 8 million subscribers by the end of 2015, and he expects the service to reach 20 million total users by the end of this year. At that pace, Apple Music could top Spotify as the largest streaming music service by number of subscribers in 2017, assuming that Spotify maintains around its current rate of growth.

    Apple has reportedly internally set a goal of reaching 100 million Apple Music subscribers. Tim Cook confirmed 6.5 million paid subscribers last October.

    Update: Spotify told Business Insider that it experienced its fastest subscriber growth ever in the second half of 2015, but did not provide an updated subscriber total.

    Article Link: Apple Music Now Has Over 10 Million Subscribers After Just 6 Months
  2. AustinIllini macrumors demi-god


    Oct 20, 2011
    Austin, USA
    So much development is necessary before the cluster that is Apple Music reaches 100 million users.
  3. JeffyTheQuik macrumors 68020


    Aug 27, 2014
    Charleston, SC and Everett, WA
    Good for them! Heck, between $100 - $150M/month isn't a bad deal for them.
  4. Sirious macrumors 65816


    Jan 2, 2013
    United Kingdom
    This is actually quite an accomplishment.

  5. Orlandoech macrumors 68040


    Jun 2, 2011
    Salt Lake City, UT
    Good for them, I'm not one of them. I prefer to own my music.
  6. Slix macrumors 6502a


    Mar 24, 2010
    That's good to hear. However, for those that aren't at all interested in Apple Music as a streaming service, can Apple please make the iOS music app more usable, similar to how it was previously? There is no reason to lump "My Music" into one little tab, and not allow you to edit the tabs at the bottom of the screen at all, to bring back Songs, Artists, Albums, etc.

    For music browsing and listening, I still prefer my 6th gen iPod nano, or any of my older iPods, for that matter.
  7. GigabitEthernet macrumors 6502

    Jun 21, 2013
    United Kingdom
    I think it is doubtful that Apple Music will ever top Spotify. It just isn't different enough to warrant people switching to it (that is where the users will come from).
  8. mj1108 macrumors 6502a

    Apr 7, 2007
  9. dark_knight177, Jan 10, 2016
    Last edited: Jan 10, 2016

    dark_knight177 macrumors regular


    Aug 22, 2010
    Just because they made 10 million users doesn't mean it's any good. That's just the power of default music app, which the first thing any iOS user will see is "Try Apple Music for free".

    If Spotify was part of default music app, it would have 100 million users by now.

    Considering Apple has a user base of 800 million iPhone users, 10 million is a surprisingly low number, which actually indicates that Apple Music is a poor product.
  10. michaelant macrumors regular


    Apr 8, 2006
    These early numbers from the transition from free 3 months to paid should be taken with a grain of salt. Doubtless a lot of people "accidentally" are now paying for it that didn't intend to.

    Regardless, I like my Apple Music quite a bit! And I hope they do grow.
  11. mw360 macrumors 65816


    Aug 15, 2010
    Like the service but have no idea how they made the app so terrible. Like what exactly is 'add to up next' supposed to mean? Why not use plain simple English like the Sonos app does?
  12. scaramoosh macrumors 6502

    Nov 30, 2014
    It's too expensive for what it is, £120 a year..... I spend less on Music I can own per year. I think I only bought 3 albums in 2015 and that's not even £30 worth, everything else I listen to I already own and have uploaded to my Google Play Music account.

    Apple Music is only worthwhile if you listen to a lot of new music each year and the Radio doesn't do it for you.
  13. HobeSoundDarryl macrumors 603


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    2 things here:
    • What's the one key word that is missing in this part of the news: "Apple Music has surpassed 10 million subscribers" Hints: 2 syllables and starts with a "p".
    • An awful lot of people got iDevices and other devices that can "subscribe" to Apple Music for Christmas. Free trials should be in large volume on those devices right after Christmas (and that's another hint to the important word missing in the first bullet)
    Nevertheless, so many users means it deserves much attention to make it better and better. Hopefully, Apple will give it the attention it needs to win on it's own merits instead of winning on numbers by being the default "stock" app... like Apple Maps is superior(?) to Google Maps because more people use it on iDevices.
  14. skinned66 macrumors 65816


    Feb 11, 2011
    Ottawa, Canada
    I still have an untouched 3 month trial. It's going to stay that way for a very long time.
  15. notjustjay macrumors 603


    Sep 19, 2003
    Canada, eh?
    Yeah I hate what they've done to the Music app, so much so that I've just decided not to bother with music in my phone anymore. I have a couple of albums but between various app glitches and my frustration I just started removing music from the phone.
  16. iapplelove macrumors 68030


    Nov 22, 2011
    East Coast USA
    I didn't think it was much of a mess as some reported. But I still cancelled my free trial just the same.
  17. Makale.Helvetia macrumors 6502a


    Sep 14, 2014
    my all playlists and favourite tracks on my spotify account + i have a yearly membership Apple music at least 1 year for me :)
  18. chucker23n1 macrumors 6502a


    Dec 7, 2014
    "Add to end of queue" isn't that much less awkward. (I don't know what Sonos calls it, assuming it has that feature.)
  19. The Clark macrumors regular

    The Clark

    Dec 11, 2013
    Victoria, BC
  20. Mike MA macrumors 65816

    Mike MA

    Sep 21, 2012
    Well, the offer and service behind Apple Music is quite promising. Nevertheless I'm surprised that Apple hasn't improved the apps for both OS X and iOS even though acknowledging the average user experience. There's more needed than bugfixing here.
  21. acidsoul macrumors member

    Sep 12, 2011
    Although its far from perfect, I'm enjoying Apple Music. No Spotify here, I guess ignorance is bliss.
  22. ProjectManager101 Suspended


    Jul 12, 2015
    Do you want efficiency? get a cassette tape and a walkman. Take the tape, drop it in and that is it. Apple made technology clumsy and useless. I mean, when you start to add features not because they are needed but because you need to keep your employees working and show some sort of progress for the monthly board meeting....

    I have this predictions that this year tech companies like Apple will start to lose value because people are just fine with what they have. Technology need to evolve based on needs and for the last 3 years we have been getting features tat are just leisure. I mean, now days is a matter of chose and taste, no need.

    I have a 42: Samsung HD TV, I do not need a 4K, why? if cable companies still offering a super compress bad resolution HD signal, they are the ones who need to upgrade, not me. My iPhone 5 runs just fine, no need for a new one. The computer I am typing is a 2008 Mac pro with the 30" Apple cinema display, and guess what? I am a manager ata multi channel network. There is no need for a new mac pro unless you are into 3D or who knows what.

    So, in the big picture there is no need for new technology at least in the direction things are taking.

    Actually, in December I noticed something very bad, I was at Disney and I took the ride of Tomorrowland, and all the things expose to give you a look into the future were just black. I went to Epcot and the same things I saw early 90's. I saw the CES reviews... is like Hollywood... re dos, re makes. That is a convention that you need to go each 10 years and all what they are showing was showed back at Sigraph in 2007.

    Any way... my worry is that we may have some sort of crisis and that will affect the economy badly in a few months, usually by Summer you will see some red alarms going off.
  23. joeblough macrumors regular

    Sep 30, 2006
    everyone hates on apple music but it works OK for me and it's hella cheap for the family (4 users), plus i get a discount from buying iTunes gift cards at 20% off. used to use rdio but clearly apple music put the last nail in their coffin.
  24. ButteryScrollin macrumors 6502a

    Jul 29, 2014
    Thanks for letting us know.
  25. AbSoluTc macrumors 68040


    Sep 21, 2008
    I had Spotify for about a year or two and then Apple Music launched. Signed up for the trial and didn't use either service much. Decided to keep Apple Music and ditch Spotify for a couple of reasons.

    1. I grew very tired of the black and green color scheme.
    2. Being able to say "Hey Siri - play whatever song I want/album/genre" is excellent!
    3. Integration
    Apple has some work to do on the service/interface for sure but it's a decent start and I am happy with it. I listen to music every so often but not enough to be hard core. I also enjoy having any song I want at my finger tips at any time. I also was never big on music purchasing either. Just casual all around.

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