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i loved Apple Music and it's design, but then they completely ruined the experience for me with iOS 10. I hate the new design with a passion. If they changed the design to be less simplistic and more like it was when it was first released, I would subscribe again.
 
Took Spotify 6 years to get 30 million paid subscriber.

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Several things happened when they integrated AM into the music app that made listening to music for non-AM subscribers anywhere from a hassle to downright painful.

One was the automatic display of ALL iTunes/iCloud purchases being displayed at the top level of the Music app. This is the behavior with or without AM turned on. This is extremely inconvenient if you don't want the soundtracks you purchased for your wife or the lullaby's you purchased for your kids or the U2 album Apple foisted on it's users, to appear in your library. This also caused another headache...

If you don't want all those purchases, that you didn't download/sync, in your library, and you don't want to use your data for streaming, or just can't, you have to go into "Downloaded Music" every single time you want to use the music app the way you used to be able to use the app out-of-the-box. Which I assume is the way myself and anyone else not subscribing to AM would like to use the app.

I could go on, but I have work to do...

In essence, they borked the music app for anyone who doesn't subscribe to AM, anyone who doesn't want to stream their music, and anyone that spends any time at all curating the music and playlists they sync to their phones. Not even to mention the headaches of using music on CarPlay without AM.
I hear you. I will say that I have 4 or 5 playlists that I keep downloaded on my phone. My own personal archives of my favorite genres and music. About 18 GB worth. But based on what you're saying it seems like they should have an app called "iPod" for a bit of nostalgia that only plays music synced on the device. Ain't gonna happen but it's almost turning in to an iTunes level cluster**** it seems.
 
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