HobeSoundDarryl
macrumors G5
High quality music is in the eyes of the beholder. You don't see the Beatles selling at #1 on the charts currently. Most of the younger generation doesn't consider them worth buying. I think they can't sing worth a d*mn and the music they released is as good as garbage but that's my personal opinion. That means nothing in terms of the overall market.
Correct, I just offered up some of my own favorites. I didn't mean to imply that only a Beatles, Stones and Zep-like new artists could reignite the masses desire to buy music. People love Sinatra. Where's the next Sinatra? Queen. Duran Duran. Nat King Cole. Count Basie. Fill in the blank of whichever artists you considered so great that you wanted to buy their music in the past. Where's the modern incarnation of whoever that is?
The point was that I think the problem is that the quality of modern music in general has fallen down and that digital music collection owners are content to just shuffle play collections of their own favorites already owned because there isn't the same compulsion to add much new music to those collections.
Example (and again, this is biased to me): Hop back even 20 years and I'd pretty religiously tune into America's Top 40. Conceptually, that's the best 40 new songs available. I'd listen. I'd hear a few new great ones and then I'd look for CD or CD singles to get those new great songs. The last 10+ years, I still tune into the top 40 from time to time hoping to hear some great new stuff. But now- to my ears (so certainly ear of the beholder)- I rarely hear even one must-have. If today's top 40 is still the best 40 new songs available, I don't tend to hear much in that best available that moves me to want to hear it over and over (purchased or rental).
That said though, occasionally I'll hear something that is a standout song in the modern era. When I do, I may want to own it. So then I'll search for it, often find it on a compilation disc like "Now that's what I call music" and then pick up that CD for a dollar or two via the multitude of used CD channels. I just added more than one new song to my collection but it won't count as new music purchase because I got it by buying a used CD. That doesn't mean I want to rent music; I simply added to my collection in a perfectly legal way.
That compulsion does not hit nearly as often as when I was younger because- IMO- today's music in general has lost something (with rare exception). And since my digital collection never wears out, I don't have to rebuy any of the good (again IMO) owned music over and over like I had to do back in the days before digital. That also doesn't mean I want to rent music. Is everybody me? Of course not, so to each his own. The personally subjective point I was mostly trying to make is that whatever music used to be good enough to motivate us to buy seems to come along less frequently today (IMO). And whether your favorites are- Beatles or Sinatra or Eurythmics or Spice Girls or Duke Ellington or whoever- I think the problem of declining music sales is likely better addressed by working harder to find new generations of similarly-quality artists and bringing their works to market, rather than assuming the masses want to rent.
All that said, I certainly think streaming services can help consumers find a modern generation of fantastic new artists on that level (assuming they are out there). And, if so, I can see renting a while for "new music discovery" working well if new music discovery really works. Else, I suspect it won't take long for the renters to build up an owned library and do what renters do when they don't have to keep renting... become owners.
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