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Apple Music Was Second Biggest Global Music Streaming Service in 2019

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Global online music streaming subscriptions were up 32 percent year-over-year in 2019, hitting 358 million subscribers, according to new estimates shared today by Counterpoint Research.


Spotify was the market leader with a 31 percent share of total revenue and a 35 percent share of total paid subscriptions, while Apple Music earned the second place slot with a 24 percent share of total revenues in the industry and a 19 percent share of the total paid subscriptions. Apple Music's subscription base grew an estimated 36 percent year-over-year.

Amazon Music, YouTube Music, and Tencent Music all trailed both Apple Music and Spotify.
"Spotify maintained its top spot with the help of promotional activities like free Spotify Premium for three months, price cuts, customized campaigns like Spotify and a focus on exclusive content. Tech giants like Amazon, Apple, Google have started focusing on music streaming and have sufficient cash at their disposal to give stiff competition to Spotify. Apple Music is making improvements in its app like the introduction of night mode, curated playlists to target a group, etc. Similarly, Amazon Music has been trying lossless music and is creating its own niche where it competes with Tidal."
More than 80 percent of total streaming music revenue came from paid subscriptions, while the rest came from advertisements and partnerships with brands and telcos.

Counterpoint Research believes that online streaming music subscriptions will grow more than 25 percent year-over-year to exceed 450 million subscriptions by the end of 2020.

Apple last shared specific Apple Music subscriber numbers in June 2019, announcing that the service had reached 60 million paid subscribers. That number is likely quite a bit higher now, but Apple has not shared new official subscriber totals in 2020.

Article Link: Apple Music Was Second Biggest Global Music Streaming Service in 2019
 

DevNull0

macrumors 68020
Jan 6, 2015
2,495
4,880
Because of other reasons? That’s why competition exists. . . . .

I don't understand why anyone would use Apple music when family sharing requires everyone be on the same AppleID family account with one person in control of everyone's AppleID accounts.

That's a hard deal-breaker for me. Apple needs to realize that in the 21st century we have progressive families that aren't ruled by a patriarch. And many family households have multiple adults who want autonomy over their own things.

I guess Apple Music is good for people who live alone. Just like HomePod.
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It gives me great joy to know that Tidal is in “Other.”

This logic makes no sense. So Tidal is not for you, it's also not for me, but why does their lack of success bring you great joy? Why does Tidal have such a premium space in your mind? I don't care one way or the other how Tidal is doing, I just ignore it and don't think about it.
 
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phenste

macrumors regular
Sep 16, 2012
119
438
What are those other reasons?
I had a huge iTunes library that seamlessly transitioned to Apple Music. (I recall this not being true for everyone unfortunately, but that’s my experience.) I’m not fond of Spotify’s interface, nor do I listen to curated playlists (often cited as their strongest feature). I also own a HomePod.

It’s tiresome to gas up one platform so exclusively. Different services exist to compete and cater to different demographics. I had a Spotify account for quite some time and still get the appeal of it; Apple Music is my preferred service either way.

P.S. — RIP what.cd
 
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wigby

macrumors 68000
Jun 7, 2007
1,974
1,544
I don't understand why anyone would use Apple music when family sharing requires everyone be on the same AppleID family account with one person in control of everyone's AppleID accounts.

That's a hard deal-breaker for me. Apple needs to realize that in the 21st century we have progressive families that aren't ruled by a patriarch. And many family households have multiple adults who want autonomy over their own things.

I guess Apple Music is good for people who live alone. Just like HomePod.
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What are you talking about? There is no difference between being on a family plan or just alone. Every network needs an admin.
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What are those other reasons?
Algorithms? Some people prefer Apple’s algorithms while others like Pandora or Spotify. Besides, with Apple, it’s all about the ecosystem. How many Spotify devices do you currently use?
 
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mi7chy

macrumors 604
Oct 24, 2014
6,800
7,796
Isn't the research skewed since Homepod limits you to Apple Music? That's almost as pointless as mentioning Edge/Internet Explorer usage on Windows.
 
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ian87w

macrumors 68000
Feb 22, 2020
1,742
1,922
Indonesia
Spotify rightfully at #1. Don't know why anyone would use anything else.. especially Apple Music?
Apple music has more library for certain genre, and the synced lyrics feature is quite neat! Plus, it's built into the music app for iOS users.

I personally am using Spotify simply because it has promos and carrier deals here in Indonesia. But if no such promos existed, I would go with Apple music.
 
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