Apple Music's Jimmy Iovine: 'Streaming Services Have a Bad Situation'

Discussion in ' News Discussion' started by MacRumors, Nov 29, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple Music executive Jimmy Iovine sat down for an interview recently with Billboard to talk about The Defiant Ones, a four-part documentary series that focuses on the careers of both Iovine and his long-time partner Dr. Dre.

    During the interview, Iovine commented on the state of the streaming music industry and the precarious position of companies focused solely on streaming music, like Spotify.
    Streaming music, says Iovine, is "fine" with major companies like Amazon, Apple, and Google, but it's "not a great business" for standalone companies like Spotify. "They have to figure out a way to show the road to making this a real business," he said.

    Iovine went on to explain that the record industry doesn't yet know "where technology is gonna go," and that things could shift at any moment with the debut of software and hardware breakthroughs. Referencing the 8-track, cassette tape, and CD, Iovine says companies need to adapt and "figure out their role."

    According to Iovine, streaming services that offer content for free undermine the music industry and present a major problem that's not something television providers like Netflix have to deal with. Streaming services all offer the same general content, making it difficult to convince customers to pay when content is available elsewhere at no cost.
    Iovine's opinion on free music is likely one of the reasons why Apple is focusing heavily on exclusive content. Apple has purchased the rights to air multiple exclusive documentaries, and the company is working on exclusive television shows much like Netflix, with the aim of drawing in customers with original content.

    So far, two shows have premiered exclusively on Apple Music: Planet of the Apps and Carpool Karaoke: The Series. Apple has other television shows in the works, including an Amazing Stories reboot with Steven Spielberg and a morning talk show drama that will star Jennifer Aniston and Reese Witherspoon. Apple has not yet confirmed these new shows will be exclusive to Apple Music, but it's a possibility, and it's also possible Apple is planning on some kind of future service that offers both music and television content.

    Jimmy Iovine's full interview, which goes into further detail on streaming services and covers The Defiant Ones, can be read over at Billboard.

    Article Link: Apple Music's Jimmy Iovine: 'Streaming Services Have a Bad Situation'
  2. gatearray macrumors 65816

    Apr 24, 2010
  3. BornAgainMac macrumors 603


    Feb 4, 2004
    Florida Resident
  4. OldSchoolMacGuy Suspended


    Jul 10, 2008
    He makes a great point. Others could really really hurt Spotify if they choose to drop their prices. Spotify isn't making much in the way of profit, despite increasing their subscribers.
  5. krause734 macrumors 6502a


    Jul 30, 2010
    He makes a good point. Internet radio is like bottled water.
  6. bluemonkeyguy macrumors 6502

    Sep 7, 2010
  7. Matt Leaf macrumors 6502

    Feb 5, 2012
    This is an incredibly fascinating arena. I really feel the music industry needs saving to some degree. Artists just don't have the support they used to, and as a result, there's less mind-blowing music. Apple and Spotify and everyone else are all in major positions to shift away from streaming models and into something lucrative that would benefit everybody. Is it physical? Is it a blend between physical and software media? There's got to be some way out.
  8. FightTheFuture macrumors 65816


    Oct 19, 2003
    that town east of ann arbor
    Did you read the article?
  9. KazKam macrumors 6502


    Oct 25, 2011
    TL;DR... "Our business model is correct. Our competitor's business model is dumb and isn't allowing us to charge our customers more for the same content."

    Also, they really ned to keep this guy out of the public eye. He comes off super self-righteous, condescending, and I don't know exactly why, but a little creepy.
  10. OldSchoolMacGuy Suspended


    Jul 10, 2008
    Doesn't seem so at all. He's absolutely spot on. If Apple or Amazon decide to drop their prices on streaming services, they will really hurt Spotify.

    Amazon and Apple both have add-on devices that make them far more on margins along with their streaming. Spotify has none of that.

    Remember that Apple has done in a year what it took Spotify more than 5 to do. I don't see how Apple would be jealous of far outperforming Spotify when it comes to growth and certainly in profitability.
  11. bruinsrme macrumors 603


    Oct 26, 2008
    The record industry doesn’t know where technology is going to go?
    I’m going to take a guess:
    Vinyl- no
    8-track - no
    Cassette - no
    CD - no
    FM - no
    Buying on line - maybe
    Streaming - most likely

    Concert tickets - crazy prices
    Ticketmaster will get outrageous fees for some kind of service.
  12. OldSchoolMacGuy Suspended


    Jul 10, 2008
    That's not at all what he said. What was actually said was that Spotify is in a dangerous place because they have nothing other than streaming to offer. If something happens tomorrow and Apple or Amazon drop the price of their streaming service to $1.00 a month, Spotify is out of business. Google, Amazon, and Apple would live on, as they have something else to offer. Spotify doesn't.

    Iovine has been in the business a long time and understands it. It's a business that has seen a lot of change in recent years and throughout history. Betting everything on streaming remaining the only way is a fools bet. It'd be much smarter to place bets in more than just a single place.
  13. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
    Spotify has something Apple used to: a great user interface. (On the desktop at least. I'm a luddite and rarely use phones for anything but making calls.)
  14. wlossw macrumors 65816


    May 9, 2012
    Montreal, Quebec, Canada
    I would pay to NOT have to watch "Planet of the Apps" or "carpool karaoke". I'm not saying that exclusive content isnt attractive, but Netflix and HBO have GOOD exclusive content, and frankly, a the large catalog of video content makes these services a place i go to watch a video. Apple music is not a place i go looking for video because I don't like the stuff they have, and there isn't much of it anyway. I say this as someone that pays for prime, netflix, hbo, and apple music. I also have an extensive plex library and premium cable...
  15. acctman macrumors 65816


    Oct 26, 2012
    All of his points are spot on... he's correct, yet a lot will automatically assume Apple / Jimmy is jealous of Spotify yet all he is doing is stating the fact that Spotify needs to figure out how to get users to purchase something else. Music is free... youtube, free via Amazon Prime, Pandora, Internet Radio, etc.
  16. Swift macrumors 68000


    Feb 18, 2003
    Los Angeles
    Spotify is not an independent company. Without the contracts with the music industry, they have zero business.
  17. Aluminum213 macrumors 68040


    Mar 16, 2012
    Where does he think music will go from streaming? He’s talking out of his behind most of the time
    --- Post Merged, Nov 29, 2017 ---
    Who is forcing you to watch those shows?
  18. -BigMac- macrumors 68000


    Apr 15, 2011
    Melbourne, Australia
    The 2 original apple content ventures - both flopped hahaha...
  19. Smearbrick macrumors regular

    Jan 12, 2013
    Central PA
    I watched the entirety of "The Defiant Ones". I was left feeling as though Dr. Dre was a talented visionary and Jimmy Iovine was one of those cats who just happened to be in the right place at the right time his entire life.

    I really don't have much appreciation for "producers". Truth be told, with the level of fame attained by Fleetwood Mac, it was a bit of a no-brainer that Stevie Nicks solo career was going to be huge, at least for the first album.

    Producers like Jimmy Iovine and Rick Rubin are overrated.
  20. Swift macrumors 68000


    Feb 18, 2003
    Los Angeles
    Frankly, I suspect CarPool Karaoke and Planet of the Apps convinced Apple that they needed to put actual movie and TV guys in charge. More recenthires, like the two Sony execs who produced some big hits, and Stephen Spielberg to do new episodes of Amazing Stories has a much better chance.
  21. Michael Goff Suspended

    Michael Goff

    Jul 5, 2012
    I don’t know why you’d think that considering Spotify isn’t a profitable business.
  22. mudflap macrumors 6502


    Aug 24, 2007
    I still want to own my music. I don't need ALL THE MUSIC. Because 90% of it is garbage.
  23. Swift macrumors 68000


    Feb 18, 2003
    Los Angeles
    Funny, though, that such a string of great artists wanted to work with him. The lineup is remarkable, at every level. A producer in the studio is a great combination of psychiatrist and super-tech. It ain't easy.
  24. hawkeye_a macrumors 65816


    Jun 27, 2016
    I don't use a streaming service. Never been a fan of the concept. I don't think Apple belongs in this arena. I dont like the idea of other business units(hardware) being used to prop up(subsidize) the operation of AppleMusic. I think Tim Cook wasted $3bn of Apple's money on Beats. IMHO
  25. wickawicka macrumors member


    Oct 26, 2014
    The only part of the industry that "needs saving" are the producers and labels who got rich by acting as gatekeepers to what was, in the past, an expensive product to produce, distribute, market, and sell. In 2017, that is no longer the case, and we should all be content with letting that industry die.

    It is incredibly easy for musicians to make, record, and distribute music these days. For MOST musicians, the industry has never been better. It is worse ONLY for those lucky few (VERY few) who were allowed into the big boys club in the past.

    The idea of going back to physical media is simply laughable. Are you trolling?

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