Why is this coddling but, say, shipping the product fully assembled isn't coddling? What level of consumer expectation is reasonable? If you live in Brazil and the judge is right about this law, then a reasonable consumer expectation is that the product will not require an extra purchase to be charged.
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Apple Must Compensate Brazilian Customer Over $1,000 for Selling iPhone Without a Charger, Judge Rules
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Better contact the government. You're owed thousands! /s
The evidence can be found in the same article you cited. ?♂️
Report: iPhone 12 is 21% More Expensive to Make Than iPhone 11
Apple's iPhone 12 is around a fifth more costly to make than an equivalent iPhone 11, based on an analysis of the blended materials by...www.macrumors.com
So in THE phone generation where this was introduced, cost went UP, and you state that historical evidence backs up your claim. History according to whom?
Again, the new tech price is offset by more efficient design and manufacturing, generation over generation.
Sure, we can keep changing the conditions until the statement is correct.
Thunderbolt provides 100W. Of course it charges fine. You can't charge a 13 Pro Max on a USB-A port.
But that has not been true for the last few years. Manufacturing costs for Apple have risen. Apple has even been reflecting this cost in higher prices for new generation products and fewer price reductions in previous generations. Which is also why Apple has put so much focus on services which have higher margins.
From Apple's annual reports:
- Apple annual cost of goods sold for 2021 was $212.981B, a 25.61% increase from 2020.
- Apple annual cost of goods sold for 2020 was $169.559B, a 4.81% increase from 2019.
My overall point was that even with the $2m it’s chump change to apple. See the Netherlands fine thread for an example.
Nothing like getting into personal attacks. However a suggestion…if one posts b/s expect reactions in kind.
Huh? Uh, yeah, if Apple wants to sell iPhone kits that require assembly, then they ought to be able to do that without being fined by the government as long as they make it clear that's what is being sold. Sort of a bizarre comparison to the topic at hand, though.
Baloney. New tech costs more because new r and d and new manufacturing processes.
These costs of goods represent increased volume and not increased per-unit cost.
your logic is broken , it’s like buying a new auto but they don’t give you a Alternator because obviously your old car had one . Lol
They don't R&D a new iPhone from scratch every year. They use existing components and information from previous generations to lower their production costs.
Its much easier to quantify the overall positive impact of not including a charger than to make a blanket statement usb-c is better. And then following up with some hyperbolic nonsense that apple should limit upgrades and prevent consumers from buying a phone too frequently in the name of the environment.
Of course you can. Obviously it will be slower, but it will charge. I have one in my car for emergencies. Again, the issue here was never one of charging speed but of whether a charger was included.
The logic is the same - a common charger across all phones and laptops means that you can quantify it easily - don't ship any laptops or phones with chargers and then you have, over the course of a few years a radical reduction in chargers sold.
I believe your mistaken about the overall r&d efforts. But we will believe what we want absent of a way to prove any of this.
Actually the Mac provides 15 watts to external devices over Thunderbolt 3 or USB-C ports, at most.
100 watts is the input maximum.
You can charge on a USB-A port. Macs with USB-A still provide 5 watts and you can charge over 5 watts. It's not fast but it works.
Yeah, definitely no “well if I can a new one for free why not” effect there. Come on. I get both sides, but that’s just silly. People will always choose to get something for “free” when given the option..which negates the entire environmental purpose.
I think this is where apple is headed but nothing turns on a dime.
My entire childhood was spent buying battery operated toys and games that were sold "batteries not included" Where was Brazil then to save me from having to make a secondary purchase from the Duracell and Energizer battery cartels just to make my stuff function? Heck, Koolaid didn't even come with water or sugar.
Better question would be how would everyone feel if Apple removes the chargers from its Laptops. Say the new redesigned MacBook Airs/ Pro come with no charger The same argument applies, its just taking it to the next logical step. People already have chargers right? Im pretty sure someone paying 1000+ for the new MacBook Air won't be happy to find out the charger is missing. But if you want the new magi safe charger pay up, if not use the old usb c charger you have right?
It's about expectations, if people and consumer rights groups decide that companies are taking advantage of consumers by requiring secondary purchases and they get together with politicians to force companies to stop the practice then when the companies ignore that law they should be punished and forced to comply with the law. If they don't like the law, they need to convince the consumers and activists they are wrong and that the world will be a better place if they change the law. What companies don't have the right to do (at least not without consequences) is ignore the law because they feel they know better.
If Apple makes a laptop that could reliably charge and operate from a 5W 1.5A charger commonly found at drugstore checkouts, I'd be all for it.
So your overall point is that $2M is chump change, even though you originally replied that it cost Apple $1,000. If the real figure was $100M instead of $2M then the overall point would be yet something different still because you're fighting the b/s, right?
And now the accusation of personal attacks? Let it go bro. It's not healthy.
You stated: "Apple devices have historically cost less to manufacture, generation over generation."
Article states: "iPhone 12 is 21% more expensive to make than iPhone 11."
Offset this, offset that... net result is 21% MORE expensive to manufacture.