Apple Named Cannes Lions' 2019 Creative Marketer of the Year

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 21, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Cannes Lions today announced that Apple has been named the Creative Marketer of the Year, marking the first time the Cupertino company has won the award.

    Apple was named the Creative Marketer of the Year to honor its "world class creative communications and marketing initiatives."

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    Simon Cook, Managing Director of Cannes Lions, said that Apple is "highly deserving" of the Creative Marketer of the Year Award.
    Apple's VP of Marketing Communications, Tor Myhren, said that Apple is "humbled" to receive the award, which will be collected by Myhren at the final Awards Show of the Cannes Festival on Friday, June 21.
    Apple in 2018 won the Entertainment Lion for Music Grand Prix for its "Welcome Home" HomePod ad directed by Spike Jonze and starring FKA Twigs, and the Brand Experience & Activation Lion Grand Prix for its "Today at Apple" retail store experience.


    Other companies that have won the award in the past include Google, Burger King, Samsung, Heineken, McDonald's, Coca-Cola, Mars, IKEA, and Unilever.

    Article Link: Apple Named Cannes Lions' 2019 Creative Marketer of the Year
     
  2. rosegoldoli macrumors regular

    rosegoldoli

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    i 100000% believe that apple's marketing is genuis
     
  3. Khedron macrumors 65816

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    For a HomePod ad?

    TBF it's about creativity in marketing not success
     
  4. Piggie macrumors G3

    Piggie

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    Puts face in hand, and is simply left speechless......
     
  5. djcerla macrumors 68000

    djcerla

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    #5
    Well deserved.

    The "new normal" in Apple's advertising quality (including their little tutorials) is nothing short of amazing. Bringing advertising in-house, after a mediocre start, proved to be a tremendous move for the company (and of course it was very much maligned here).
     
  6. miniroll32 macrumors 65816

    miniroll32

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    #6
    Yes nice HomePod commercial.

    Drop the price to £199 and I might even consider getting one.
     
  7. alexandr macrumors 6502a

    alexandr

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    #7
    no, that was '18.
     
  8. triton100, May 21, 2019
    Last edited: May 21, 2019

    triton100 macrumors 6502

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    A mediocre start? Apple had iconic adverts from the getgo including the famous 1984 one etc

    EDIT: i see what you mean. Yes you’re right.
     
  9. boss.king macrumors 68040

    boss.king

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    I find it weird that people credit Apple with those ads, not the agency that actually made them (Chiat\Day).
     
  10. 69Mustang macrumors 604

    69Mustang

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    You misunderstood what @djcerla was referencing. He was talking about their in-house efforts, not the Chiat Day ads. Their initial in-house foray into ad making wasn't exactly... the point is, it has gotten better.

    The best thing about that HomePod ad was the song by 'Til It's Over' by Anderson Paak. I'm still listening to that on FH4 Block Party.
     
  11. triton100 macrumors 6502

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    Ah I gotcha. Oh and I love Anderson paak
     
  12. bchery21 macrumors 6502a

    bchery21

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    #12
    Great ad. If you haven't seen the making of it, it's worth a watch imo.

     
  13. BvizioN macrumors 601

    BvizioN

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  14. miniyou64 macrumors 6502a

    miniyou64

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  15. coolfactor macrumors 601

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  16. ZipZap macrumors 603

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  17. Brandhouse macrumors 6502

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    #17
    Cannes is nothing but a wan$ fest and advertising has long lost its craft. So winning a gong is irrelevant, especially to the person on the street.
     
  18. now i see it macrumors 68040

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    #18
    why is it that just about every excom member at  just has to throw in the line "change the world" with every statement they make? Is it a mandatory requirement in the employee handbook when speaking to the press?
     
  19. Mr. Dee macrumors 68000

    Mr. Dee

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    I don’t need a HomePod to get this effect though.
     
  20. DeepIn2U macrumors 603

    DeepIn2U

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    #20
    What’s even more crazy cool - almost as a marketing stunt - the directors name is Spike Jonze. Immediately my brain transposed the letters to Spike Joint (as in spike Lee Joint) hahaha.
     
  21. lunarworks macrumors 68000

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    #21
    Spike Jonze has quite the career, spanning decades. He's made some of the best music videos.

    https://en.wikipedia.org/wiki/Spike_Jonze#Music_videos
     
  22. ipedro macrumors 601

    ipedro

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    #22
    The HomePod ad is one of my all time favourites. Absolutely conveyed the mood of owning an amazing sounding speaker that works with Siri. I would be lying if I said it didn’t nudge me to purchasing a HomePod.
     
  23. Chaos123x macrumors 68000

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    #23
    I don't recall see any ads by Apple in years. Maybe a few iPhone ads maybe but nothing memorable. Thought they haven't really done much since the Mac vs campaign or the iPod dancing silhouettes. ‍♂️
     
  24. boss.king macrumors 68040

    boss.king

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    #24
    There was the “what’s a computer” iPad ad a couple of years ago that was big (not technically for being good, but still talked about).
     
  25. Darth Tulhu macrumors regular

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    #25
    Awesome ad. Real imaginative....Ugh.

    Of COURSE they had to add rainbows.

    I really hope Apple doesn't keep bringing that back.
     

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