Apple Named Cannes Lions' 2019 Creative Marketer of the Year

[ipedro]

I don't recall see any ads by Apple in years. Maybe a few iPhone ads maybe but nothing memorable. Thought they haven't really done much since the Mac vs campaign or the iPod dancing silhouettes. ‍♂️

Actually usually buys air time on big communal viewing events like the Grammys and Oscars. Otherwise, their ads are often inserted into social media feeds on Instagram and Twitter.

 

[Tech198]

i 100000% believe that apple's marketing is genuis

It is a good ad. Probably one of the best they've done by far... You'll never see that again.

I wouldn't say their marketing team are geniuses based on the crap ad's there are today, but sometime they surprise us.

 

[Spacetime Anomaly]

Got a Time Bandits vibe when the wall pushed in.

I liked it.

 

[bollman]

TBH, I'm not sure I would become interested in a product that fits the lifestyle of overworked people who need to take an LSD trip listening to bland music when they enter their sad little apartment.

 

[otternonsense]

“The marketing people run the company”, as Steve used to say. Pity about the products, and worse, about us who have to pay through the nose for deteriorating user experience.

 

[miric]

To be honest I find that HomePod ad quite depressive and sad

 

[Vjosullivan]

TBH, I'm not sure I would become interested in a product that fits the lifestyle of overworked people who need to take an LSD trip listening to bland music when they enter their sad little apartment.

And yet, here you are talking about that very thing. Like it or not, chalk one up to marketing.

 

[cfurlin]

And yet, here you are talking about that very thing. Like it or not, chalk one up to marketing.

Marketing is only successful if someone is buying the product, not talking about it.

No chalk for marketing here.

 

[Digital Dude]

Perhaps I'm a bit jaded as I found the video just okay

 

[barmann]

i 100000% believe that apple's marketing is genuis

You and Apple both .
It's not an actual award though .

 

[lunarworks]

Awesome ad. Real imaginative....Ugh.

Of COURSE they had to add rainbows.

I really hope Apple doesn't keep bringing that back.

This is the second thread I've seen you angry about rainbows in. Did a rainbow murder your family?

 

[Darth Tulhu]

This is the second thread I've seen you angry about rainbows in. Did a rainbow murder your family?

You see, when I was a kid, a guy dressed like Rainbow Brite....

I can't talk about it. It's too painful.

I do find clowns funny, though!

 

[BigDO]

You see, when I was a kid, a guy dressed like Rainbow Brite....

I can't talk about it. It's too painful.

I do find clowns funny, though!

Nah, you're just a homophobic person triggered by what you perceive as a threat to your conservative values...

 

[Darth Tulhu]

Nah, you're just a homophobic person triggered by what you perceive as a threat to your conservative values...

THAT's your takeaway from my post??

Maybe you had a painful experience with a guy that dislikes rainbows, so let me say that it's OK if you don't want to talk about it...

Hopefully you find clowns funny too, so we can share something!