Apple Named World's Largest Wearables Vendor With an Estimated 3.5M Apple Watch Shipments in Q1 2017

Discussion in ' News Discussion' started by MacRumors, May 4, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple became the world's largest wearables vendor in the first quarter of 2017 with an estimated 3.5 million Apple Watch shipments, according to new research data shared this afternoon by Strategy Analytics.

    Apple Watch shipments overtook Fitbit shipments during Q1 2017, allowing Apple to capture 15.9 percent global marketshare to become the top wearables vendor. Fitbit shipped an estimated 2.9 million wearable devices during the quarter, while Apple's closest competitor, Xiaomi, shipped an estimated 3.4 million wearable devices.

    Apple's estimated 3.5 million shipments are up from an estimated 2.2 million Apple Watch shipments in the year-ago quarter. As Apple Watch shipments have grown, Fitbit shipments have dropped sharply from an estimated 4.5 million units in Q1 2016.


    Xiaomi is still close to Apple at 15.5 percent global marketshare, but has seen its shipment numbers slip while Apple's have grown.
    In the year-ago quarter, Xiaomi's marketshare was at 20.9 percent, while Apple's was at 12.1 percent. Fitbit, meanwhile, has dropped from 24.7 percent in Q1 2016 to 13.2 percent in Q1 2017.
    Apple does not share official Apple Watch sales numbers, instead lumping the device into its "Other Products" category that also includes the Apple TV, Beats products, iPod, and Apple-branded and third-party accessories, so Apple Watch sales numbers shared by various analytics firms are all estimates.

    Revenue from "Other Products" was $2.87 billion during the second quarter of 2017 according to Apple's recently released earnings report, up from $2.19 in the year-ago quarter. According to Apple CEO Tim Cook, Apple Watch sales have nearly doubled year-over-year.

    "Combine Apple Watch, AirPods, and Beats and our revenue from wearable products in the last four quarters was the size of a Fortune 500 company," said Cook.

    Update: According to Fitbit, which does publish its sales numbers, 3 million Fitbits were sold during 1Q 2017, not 2.9 million.

    Article Link: Apple Named World's Largest Wearables Vendor With an Estimated 3.5M Apple Watch Shipments in Q1 2017
  2. NinjaHERO macrumors 6502a


    Aug 29, 2008
    U S of A
    I still love my Pebble. But I'm excited to see what the next Apple Watch has to offer.
  3. polee macrumors 6502a


    Jul 22, 2008
    I own an apple watch Gen 1 but cannot understand how Apple has now achieved the biggest market share. There are no compelling features in the watch that would make me rush and buy Gen 3 when it is eventually released.
  4. wilef macrumors newbie


    Aug 23, 2016
    You can't say "Xiaomi is closing in on Apple" when they have actually dropped from an 8% lead to a deficit.
  5. mi7chy macrumors 603


    Oct 24, 2014
    Smartwatches without LTE connectivity are useless for situations where I can't or don't want to bring my phone.
  6. dannyyankou macrumors G3


    Mar 2, 2012
    Scarsdale, NY
    Wait, this doesn't make much sense. Xiaomi fell from 20.9% to 15.5% and Apple went up from 12.1% to 15.9%. That's not "closing in".
  7. jclo Editor


    Staff Member

    Dec 7, 2012
    Yeah, you're right. I'll tweak that wording. Thanks for pointing that out.
  8. Michael Scrip macrumors 603

    Mar 4, 2011
    There are still a lot of people who have NO Apple Watch at all.

    That's who will buy the Gen3 Apple Watch. :)
  9. The Game 161 macrumors P6

    The Game 161

    Dec 15, 2010
    Love my series 2 watch does everything i need it to do.
    --- Post Merged, May 4, 2017 ---
    The logo of course

    That said upgrading from the firsr gen to series 2 was worth it for the GPS, water resistance and the speed
  10. Smoovejayy macrumors regular

    Jan 20, 2012
    I bought a series 1 about two months ago and I can say it provides nothing useful to me lol. I just like how it looks. That's it.
  11. profets macrumors 601

    Mar 18, 2009
    There are no compelling features in a watch that has yet to be announced?
  12. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    What other competitors have "Compelling features" over the Apple Watch? They all really do the same thing, but the Apple Watch executes notifications and is an excellent general fitness tracker.
  13. alphaod macrumors Core


    Feb 9, 2008
    All the the smartwatches are basically the same and primary they are all one thing. They tell the time.

    The fact that I get an excellent fitness tracker, notifications without pulling out my phone, access to my calendar, access to weather, and some other good stuff, means it's going great for me. If I wanted to record 4K video I'm don't want to be doing on my watch. I also don't want to be talking into my watch so if it sucks for that don't expect it to get magically better.
  14. Rogifan macrumors Core


    Nov 14, 2011
    And Strategy Analytics gets their data from where?
  15. tylerthomas28 macrumors member


    Feb 7, 2017
    Great to hear! I was once a skeptic of the Apple Watch but a few months ago decided to give it a chance. I have used it everyday since I purchased and the fitness tracking has helped motivate me to exercise more. You never know how some devices will impact your life unless you use them first hand.
  16. BoulderAdonis macrumors regular


    Apr 30, 2012
    Palo Alto, CA
    I think it's great they are refocusing the message on "fitness". I'm a nationally ranked NPC Mens Physique competitor ... and *love* training with my watch.

    The 1st one was okay. The 2nd even better. I see this category continuing to be *impressive* as functionality grows.

    I can't wait.
  17. citysnaps, May 4, 2017
    Last edited: May 4, 2017

    citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    Not surprised. Apple Watch is pretty much indispensable for me. On my wrist 12 hours a day for almost two years.
  18. jasonklee macrumors 6502a


    Dec 7, 2007
    Compelling Apple Watch feature: a rectangular display with a 4:5 aspect ratio.
  19. scrapesleon macrumors 6502a


    Mar 30, 2017
  20. djcerla macrumors 68000


    Apr 23, 2015
    Still nothing compared to the behemoth the Watch will become in some years.

    Apple is in all-in mode, no competitor has the slightest chance to match the kind of applied medical research that will transform a nice gadget into a must have, life saving revolution in health care.
  21. rp2011, May 4, 2017
    Last edited: May 4, 2017

    rp2011 macrumors 65816


    Oct 12, 2010
    I predict that the Apple Watch will overtake Mac sales within 2 years if not sooner.
    I see service workers who do not have a computer screen in front of them and cannot be looking at their phones during work hours wearing them more and more. That's health-care workers, bank workers, clerks of all types .....basically anyone addicted to notifications but unable to pull out their phones without being reprimanded.

    And this is just today, with the basic set of usefulness in this primitive iteration. The Watch will become indispensable once Apple health monitoring breakthroughs start appearing in future versions. (the rumored glucose monitoring breakthrough we have been hearing about for example)

    ...And let's be real here, only the likes of Apple, Google, Microsoft, GE, IBM and others can afford this type of lavish R&D spending on speculative technologies. Fitbit is dead in the water unless it is bought out by a bigger fish.
  22. dominiongamma macrumors 68000

    Oct 19, 2014
    Tempe, Arizona
    I use it for the workout app only it helps at the gym visually to see how well you do each day and I've lost a lot weight and on the track to get toned and get my abs and muscles :) .
  23. wjw0111 macrumors member

    Aug 15, 2016
    They still do everything a normal watch does in those situations...
  24. I7guy macrumors Core


    Nov 30, 2013
    Gotta be in it to win it
    Best Buy.
  25. profets macrumors 601

    Mar 18, 2009
    I'm not sure where they get their data from, but I've seen others attempt to extrapolate based on the revenue of 'other' category that Apple reports. I believe they did it by following the trajectory of other sales before the Watch launched and then worked out the difference. I assume at best it's just an estimate. But their estimated numbers do line up with Cook mentioning that sales of the watch were double the previous year (or quarter was it?)

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