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I tend to see this cooperation (with whomever it may be) more as a manufacturing deal, such as Foxconn et.al. are to Apple hardware and TSMC is to their silicon. I don't think Apple will take car X from brand Y, slap their software, some design cues and space grey colour on it and call it the Car.
 
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The G80's grill is pretty ugly as well, as are some of the new BMW Big mouth grills.
BMW big mouth grilles are so hideous in the new cars, I hope they won’t use this design in all their cars. However, I think it’s still better than any Lexus.
 
Apple could work with businesses in Canada to make an Apple car. Canada wants to invest in electric vehicle manufacturing.

Making an Apple car with Hyundai would be like working with Samsung. Hyundai will copy the Apple car if it is successful.
 
I have a 2019 Kia Stinger GT2. I love it. I give Kia/Hyundai/Genesis high praise for the strides they made over the last decade. I will be the first to admit that their dealership network in the US leaves a lot to be desired. However, they make quality (as good or better than many brands) and good looking cars now.

They are only perceived to be cheap because of the past. In Korea, Hyundai Motor Group has much more vertical integration (they supply their own steel etc.) than GM for example. Hence, they can get their prices down (barring any sort of tariffs or unfavorable currency exchange rates).

Regardless if it is Hyundai that helps Apple manufacture their car. The fact that Hyundai is admitting that they are in discussions with Apple basically proves that Apple is serious about building a car. That is the most exciting part. Before, I thought it did not make much sense.
That may be true, but perception is important for prestige. Apple sells prestige. Going with Hyundai would be a brave move.

TBH, I have zero faith in an Apple car anyway, there's too many bugs and issues with Apple products and software these days, and I'd be terrified of sitting in an Apple car, especially with automated driving.
 
Other than Tesla, I feel like Volkswagen might be a good fit for Apple to work with to make an Apple car.

Elon supposedly asked Apple at some point to at least invest and perhaps join forces, but I believe he didn't even get a response from the Cook ie Monster. Seems like an odd business decision by Apple but hey Tesla still has some major QC issues so maybe that's why Apple wasn't interested or maybe they just want to compete against Tesla. I mean Apple definitely has the bank to do so.

I guess the good thing is if they don't end up pairing up, which seems highly unlikely at this point, they should end up driving each other to make better vehicles and hopefully better prices for consumers to buy into electric vehicles as their daily drivers. But an Apple tesla colab would have made a lot people drool. Without actual data I'm just going to hazard a guess that Tesla has a high percentage of owner that love :apple: products and vice versa.
Volkswagen is too unreliable
 
No seriously, why a freaking Hyundai for premium Apple products. A Ferrari might be overkill, but makes more sense than Hyundai. Maybe Audi, BMW, or Merc makes more sense.
How does any of those others make sense? I think Apple's chief requirement in a manufacturing partner will be quality and reliability. Neither Audi (what I dd), BMW, or Merc beat Hyundai in inital quality or dependability. Ferrari makes absolute no sense at all. They aren't overkill, they're inadequate. They're a boutique manufacturer that doesn't even have the infrastructure to contract manufacture Apple's mass market car. The fact they build unreliable cars is the icing on the cake. Audi(VW), BMW and Merc have manufacturing capacity. Would they be willing to contract with Apple at lower margins? That's the question. Hyundai could have probably absorbed lower margins because they're more vertically integrated than the others.* They even have Hyundai Steel plants in Georgia and Alabama... coincidentally where they also have Hyundai and Kia car manufacturing plants.

*Hyundai probably shot themselves in the foot when they start spreading rumors. Apple hates business negotiations in public.
 
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How does any of those others make sense? I think Apple's chief requirement in a manufacturing partner will be quality and reliability. Neither Audi (what I dd), BMW, or Merc beat Hyundai in inital quality or dependability. Ferrari makes absolute no sense at all. They aren't overkill, they're inadequate. They're a boutique manufacturer that doesn't even have the infrastructure to contract manufacture Apple's mass market car. The fact they build unreliable cars is the icing on the cake. Audi(VW), BMW and Merc have manufacturing capacity. Would they be willing to contract with Apple at lower margins? That's the question. Hyundai could have probably absorbed lower margins because they're more vertically integrated than the others.* They even have Hyundai Steel plants in Georgia and Alabama... coincidentally where they also have Hyundai and Kia car manufacturing plants.

*Hyundai probably shot themselves in the foot when they start spreading rumors. Apple hates business negotiations in public.
VW group is massive and has plants all over the world too. My VW was made in Mexico and has given me no trouble in the 5 years I've owned it from new.
Volume of VW cars sold worldwide per year = 11m
Volume of Hyundai cars sold worldwide per year = 3.7m

Hyundai's problem is the unshakeable reputation for being a poor person's car. That doesn't match the prestige of the Apple brand.
 
VW group is massive and has plants all over the world too. My VW was made in Mexico and has given me no trouble in the 5 years I've owned it from new.
Volume of VW cars sold worldwide per year = 11m
Volume of Hyundai cars sold worldwide per year = 3.7m

Hyundai's problem is the unshakeable reputation for being a poor person's car. That doesn't match the prestige of the Apple brand.
I already stated in my comment that VW Group has the manufacturing capacity. Same for BMW and Merc. Not really sure why you're restating it. I also further clarified that those three would probably be less likely than Hyundai to agree to low margin contract manufacturing.

Hyundai used to have that reputation. True. Not so much anymore. Doesn't matter anyway because Apple doesn't care about a contract manufacturers' prestige. Foxconn pumps out commodity $250 laptops just like pump out $2500 Macs for Apple. Hyundai, in this instance would be nothing more than a contract manufacturer. Apple would need a low cost, high quality, high dependability contract manufacturer, not a co-branding partner. Hyundai fit's that bill better than any of the others. Their quality and dependability numbers are higher than all 3 of the others.
 
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I was just voicing my frustration at companies that allow for crippled tech for some of their customers. It ends up hurting the entire ecosystem. I could have been more coherent.

I agree on crippling tech, but I think Apple was unusually flexible in allowing car manufacturers to use CarPlay on their terms (for example, Allowing navigation in some cases entirely without touch), so I like that aspect.
 
I agree on crippling tech, but I think Apple was unusually flexible in allowing car manufacturers to use CarPlay on their terms (for example, Allowing navigation in some cases entirely without touch), so I like that aspect.

I can understand, on a case by case basis, Apple *helping* the companies implement their technnology, but agreeing to 'cripple' it makes no sense, except for 'geting it out there', but like int he case of the phone I had, it just pissed me off. Counterproductive much?
 
It was the only realistic plausible way forward.. no way they can do it from scratch in an acceptable time frame/end product.
 
There is a difference in the quality between even a $35k Mercedes and a $35k Hyundai. The Hyundai will rattle like there's no tomorrow. The interior will have far more plastic as well, instead of metal and wood. It won't handle like the Mercedes will. The price point doesn't matter. That is my point.
Because you simply don’t have any idea what you are saying.
 
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I would have expected Porsche since their attention to detail would align with Apple....but not Hyundai. If they're going with the lowest bidder then it would be nothing compelling for me to move away from Tesla.
Because Tesla doesn’t manufacture complete trash, does it?
 
But Kia is the lower end brand of Hyundai in the same way that Genesis is upper end.
This is absolute baloney. Why post this garbage?

Kia cars have much more premium materials than their sister models made by Hyundai.

Genesis is a premium brand for Hyundai, but Kia is a completely different company and their cars are superior to those made by Hyundai. Kia is not a Hyundai brand or Hyundai subsidiary even though Hyundai owns a percentage of Kia and the leadership of both companies are related.

Hyundai and Kia have two different design teams that have completely independent design philosophies. Kia uses Hyundai’s drivetrains (while tuning them differently), but the rest of the car is completely different, including infotainment. If anything, you can consider Kia a more premium brand based on Hyundai. For example, Kia K900 is a direct competitor of the Genesis sedan, and is a luxury car, much more premium than anything branded as Hyundai.
 
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When Apple first came out with the Iphone. What network did they want to use until the network wanted to slap a big logo on the phone? Verizon .Apple will only want the best...
 
When Apple first came out with the Iphone. What network did they want to use until the network wanted to slap a big logo on the phone? Verizon .Apple will only want the best...
No premium brand will agree to become Apple’s OEM because that signals the end of the brand. Foxconn is not a premium brand and neither is TSMC. Samsung doesn’t manufacture Apple gear even though they could make some serious cash doing so. They do supply parts, but they don’t assemble Apple products.

Neither Mercedes nor BMW or VW is ready to cease to exist as a brand. For Hyundai to make Apple cars would only boost their sales as well as prestige. Additionally, Hyundai is not a very attractive brand in the US. They could easily convert to an OEM and let Kia continue building on the Hyundai drivetrain while maintaining the Genesis brand for themselves. Personally, I think that the coexistence of Hyundai and Kia vehicles only hurts the combined sales. I would OEM Hyundai as a car brand (at least in the US). Kia still has bad rap in the US, but those who have test driven their cars and SUVs(especially higher-end trims) realize what excellent vehicles Kias are and what tremendous value they provide with the upper-trims using extremely premium materials.
 
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If Apple did make a car, it makes sense to work with a company that has the infrastructure in place. Thats the reason Tesla is considering a merger with another car company. Getting your Tesla looked at for even minor things has caused concerns from some.
Not just the manufacturing, having a local dealer trained and with parts and parts warehouses sense. Heck Apple has enough cash on hand to just buy a car company and not sweat it, but it also brings way too much baggage and liabilities.
Having said that, i think it would be better if Apple went at it alone in terms of showrooms/service centers. BMW has just over 300 showrooms in the US and Tesla less than half of that, so it’s not as daunting as i first imagined for Apple.
Agree with your points, but should it be Hyundai?
 
Car companies have been in bed with each other for as long as I can remember.

They left off Shelby and Sunbeam Tiger - aka the poor man's Cobra. The Cygnet is probably the most surprising collecter's car around.
 
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