Your theory presupposes that at the end of the 3 months they switch back to spotify, thus robbing spotify of 3 months of income it would otherwise have had.
If the customer sticks with Apple after the 3 months are over, then whether apple gives 1 month or 3 months or 0 months free, what difference does it make to competitors? Either way they lose the customer at the same point of time and forever.
First off. Your take seems to automatically mean that Apple is ONLY after Spotify, Pandora etc. that's doubtful. Clearly by looking strictly at the FACTS Apple intends to be a "player" not a leader at the streaming table.
What Apple has the ABILITY to do for ARTISTS is RAKE IN THE MONEY by taking streaming MAINSTREAM faster than anybody else has been incapable of doing to date. I mean do ANY of you really *think* Apples focus is Spotify's measly 15 million GLOBAL paid subscribers ? C'mon. Seriously.
I think *a few* of you "get" that Apples objective is to grow a shifting market into reality and just get into a niche business like it's been. Yeah I said niche.
Until any of you show me PAID streaming numbers in the 100 million range OR more -- globally -- streaming is still, still, a Niche business. Spotify and everybody else will THANK APPLE later for its marketing reach and PR that will revolutionize streaming to the masses and they will GROW as a direct result of APPLE MUSIC.
Those of us that have either worked in the music or entertainment field know all to well that THE LABELS themselves are biggest crooks and THIEVES out there and services like Apple Music open the door wider to where a music artist can really exist WITHOUT THE CONTROL of a record company and its collusion with radio and other outlets. The only people who have a right to pissed are the labels themselves because the days of monopolizing the airwaves and even streaming as we know it are getting closer to the end.
Nobody other than the artists themselves have destroyed the paradigm of the "album" versus purchasing a song... Did Steve Jobs, the iPod or Apple itself somehow degrade the quality of writing or producing GREAT MUSIC?
ITS THE PRODUCT STUPID. Music in general is in such a SAD STATE I can see why 70's Bands like Fleetwood Mac are selling out venues again. They were a BAND that wrote poetic SONGS, that told STORIES, and PERFORM like ARTISTS. That's why hoards of today's "artists" are showing up at their shows to see REAL performers PERFORM...Adele... Meet Stevie Nicks