Yes, but that $1799 iMac was some weak sauce. You needed to upgrade the RAM and storage at least and then the price started to go up quickly. the Studio starts at 32GB/512GB. I understand that this is overall more expensive but the gap is not as large as it seems if the systems are spec’s similarly.
Well, if you happen to need the power of the Mac Studio, then it may be worth it.
I am sure that a Mac Studio, coupled with the new Studio Display, is a great computer for a creative professional in the U.S. and well worth the price. Those creative professionals need the computer for their daily work and will have a return on their investment that will make it worth it.
MINORITY OF USERS
But the fact is that not everyone is a creative professional. Far from that.
A report from the U.S. Bureau of Labor Statistics (BLS) shows that, in 2012, a little over 1 million U.S. citizens were employed in creative occupations such as photography, design, or animation:
https://www.bls.gov/careeroutlook/2015/article/creative-careers.htm?view_full.
Another report, also from the BLS, shows that a little over 1.1 million people in the U.S. were employed in such creative occupations in 2016 (
https://www.bls.gov/careeroutlook/2015/article/creative-careers.htm?view_full).
So, creative professionals are a minority in the U.S. If there are now 1.5 million creative professionals in the U.S., that would not account for 0.5% of the country's population. And the U.S. has the biggest creative industry in the world, by far. In other countries, the percentage should be much lower.
It seems to me that the Mac Studio is meant for this very narrow audience. The new redesigned MacBook Pro seems to also appeal to this audience. Very niche. It makes sense for a creative professional in the U.S. to pay $1999 for a Mac Studio coupled with a $1599 monitor and have such a powerhouse for less than $4,000. Or to buy a 14-inch or 16-inch laptop with so much power and capability for $1999 or $2499.
But what if you belong to the 99.5% of the U.S. population that is not a creative professional? What if you are a student? Or a lawyer, a physician, or a writer? For those users, Apple has the Mac Mini, the 24-inch iMac, and the 13-inch MacBook Air/Pro. Those are limited options. What if you want a laptop or an all-in-one with a larger display?
Of course, even if you are not a creative professional, you can spend $2499 to buy a "combo" Mac Mini + Studio Display or a 16-inch MacBook Pro. You may have the money to do that, and that is fine. Most people in the world do not have this kind of money. And, even if you do have it, you are spending on things you do not need: a 16-inch MacBook Pro comes with features such as 16-core GPU, additional ports, or advanced support for high-impedance headphones, that most regular users will not need. That is overpaying for unnecessary features due to the lack of options.
APPLE'S SHIFT IN STRATEGY
Apple really seems to have shifted its strategy. Tim Cook once mentioned that "I'm traveling with the iPad Pro and other than the iPhone it's the only product I've got" (
https://appleinsider.com/articles/1...s-he-travels-with-just-an-ipad-pro-and-iphone).
Tim Cook has also said, in another interview, that "I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?", and concluded that "the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones" (
https://www.macworld.com/article/226779/tim-cook-on-ipad-pro-why-would-you-buy-a-pc-anymore.html).
If Apple's CEO does not need a Mac, and can well get along with an iPad, then he may assume that the vast majority of the world's population can do the same.
That would restrict the Mac to a niche market. It would make sense to raise the price of the Macs as it would be aimed at the very few people who need the power of a real computer. This is also aligned with Apple's strategy of adopting a different enhanced OS for the iPad and of raising the prices of the iPad line so it can compete in the same price range expected for consumer-level desktops and laptops, from budget to premium (ranging from $329 to $1099 for the base models).
I suppose the bottom line is something like this. If you are a common user, then the iPad will fit you well, and you have plenty of options for a price that will fit your pocket. If, despite Apple's efforts, you are the very few common users that happen to need or want a computer, then you may go with one of the entry-level Macs (but, as you are an exception, options are limited).
This strategy makes sense, at least in theory, because this is perhaps the smartest way of Apple having a chance at challenging Windows PCs while keeping its margins high. Offering a MacBook for $499 or $699 would do the trick, and drastically increase the Mac market share, but it would also consume Apple's margins. It might result in higher revenue and even profit, but it would spoil a yet-to-be-developed market for Apple.
THE PROBLEM
The problem is that the iPad does not live up to many people's expectations. And, after 12 years on the market, now I doubt it might ever will.
And the fact is that Apple launched some successful products over the years, but the real reason it is the #1 company in the world is the iPhone. The iPhone was the masterstroke, and all the other products live in its shadow.
The Mac has always been a "glorified failure" as a platform. Steve Jobs turned the Mac into a successful business, and it brings good profit, but it is still far from threatening the hegemony of Windows in the PC world.
The iPad was Steve Jobs' alternative to cheap netbooks, and Tim Cook, who seems very fond of the device, made it an alternative to Windows PCs in general. The iPad is successful and reigns over other tablets, but it has also failed to replace the Windows PC as a platform.
Should this master plan go forward, Apple would have dominance over the computer world as much as it has over the phone market. But the fact is that Apple, successful as it is as a company, has fallen short of reproducing the iPhone's supremacy and ubiquity in other markets.
That is my view. And the failure of Apple to offer me, as a regular knowlegeable non-creative user, compelling alternatives to Windows PCs (in aspects other than processing power), at comparable price points, drives me away from its platforms.