Apple Now Has 860 Million Paid Subscriptions Across Services

[MacRumors]

Apple now has over 860 million paid subscriptions across all of its services, including Apple Music, Apple TV+, Apple News, iCloud, and more, the company's chief financial officer Luca Maestri said today.

Speaking during Apple's third-quarter earnings call, Maestri said Apple has over 860 million subscriptions, which is an increase of 160 million over just the last 12 months. Apple does not provide a breakdown of subscriber counts per service, but Maestri said growth was strong in offerings like Apple TV+ and Apple Arcade.

Apple beat analyst expectations for the third quarter, posting $82.96 billion in revenue. While iPhone sales rose 2.5%, Mac, iPad, Wearables, Home, and Accessories sales dropped year-over-year due to supply constraints and macroeconomic factors.

Update: This article has been updated to clarify that the 860 million figure refers to subscriptions, not subscribers. A single user may have multiple subscriptions through Apple.

Article Link: Apple Now Has 860 Million Paid Subscriptions Across Services

 

[icanhazmac]

Only because I forgot to cancel TV+ and Arcade before my trial ran out! 😡🤬

 

[xxray]

Holy ****, that’s a lot. Like 1/8th of the world’s population.

 

[LoveToMacRumors]

What Is Apple Now?

 

[Mr. Dee]

Well, if you nag people into buying a iCloud sub, what do you expect?

 

[mrat93]

860 million users have taken 8 photos and 10 minutes of video, and they’re tired of being nagged about storage space.

 

[akfgpuppet]

Holy ****, that’s a lot. Like 1/8th of the world’s population.

I want to say these numbers double dip. Like they’re counting each separate subscription that each person has. Like I’m sure my Apple Music and Apple TV subscriptions are counted as individual ones.
Easy for them to fluff their numbers this way.

 

[TVreporter]

Insane number - and will still grow.

Insert obligatory “Apple is doomed!”

 

[freedomlinux]

No one intentionally has a paid Apple News subscription.

This is exactly why offers and bundles like Apple One exist - to package several popular services along with an underperforming service to prop up its numbers.

 

[Crowbot]

A breakdown of subscribers by which service(s) they subscribe to would be helpful.

 

[JosephAW]

I thought I missed some new service called “Apple Now”.

 

[flofixer]

I want to say these numbers double dip. Like they’re counting each separate subscription that each person has. Like I’m sure my Apple Music and Apple TV subscriptions are counted as individual ones.
Easy for them to fluff their numbers this way.

Regardless of all the complaints we see on this forum and no mega company is perfect, Apple continues to make great products and services. Whether the numbers are fluffed or not, the numbers are impressive.

 

[blazerunner]

Holy ****, that’s a lot. Like 1/8th of the world’s population.

Wait until they become a monopoly......

Oh wait a minute...

 

[jayducharme]

That has to be their most profitable revenue stream. Completely mind-boggling.

 

[RedlegsFan]

Oh .. the math is staggering!

 

[RouterCFW]

I have an Apple one subscription and still try to justify having it only reason I bought it is that it works out cheaper than Apple Music + arcade

 

[LeeW]

It will mostly be iCloud. And for 860m I am positive if I have iCloud, Apple Music and Apple TV then that counts as 3 of that 860m, not just one.

So, no to this.

Holy ****, that’s a lot. Like 1/8th of the world’s population.

 

[DocMultimedia]

Regardless of all the complaints we see on this forum and no mega company is perfect, Apple continues to make great products and services. Whether the numbers are fluffed or not, the numbers are impressive.

Especially the bottom line. Big time profit. Other numbers are just for discussion.

 

[Shanghaichica]

No one intentionally has a paid Apple News subscription.

This is exactly why offers and bundles like Apple One exist - to package several popular services along with an underperforming service to prop up its numbers.

I do🤪

It’s arcade and fitness plus that are the ones I only subscribe to because of the premier plan. I paid for Apple news + before the one plan.

 

[bobtem]

Why is their design system so wild and inconsistent... still? One icon is flat art, another as several colors, a third has translucent gradients, and the backgrounds are mix of white, black, or color gradient — all over the map. At one point Apple moved away from 3d style icons and UX, and tried to do a more abstract, and simple, design system – a good move, except they never fully implemented it, and now there is a weird mismatch of styles.

 

[chickeneaster]

No one intentionally has a paid Apple News subscription.

This is exactly why offers and bundles like Apple One exist - to package several popular services along with an underperforming service to prop up its numbers.

Yeah, I think Apple News is one of their least popular. I don't see enough of a reason to actually pay for that. I remember I had the 3 month trial, I think that was a promotion (3 months to get you to forget that you're gonna get charged)

 

[chickeneaster]

That has to be their most profitable revenue stream. Completely mind-boggling.

Well you have to remember that with more services and more products to sell, and nit to mention increasing prices on their already existing products (iPhone, iPad, etc.)

 

[mdriftmeyer]

I don't play games. I read the News, record and have music piped all day. I leverage iCloud well. I enjoy AppleTV+ when I watch it. Waiting on the next Watch to stop using third party phone apps for exercise and just Fitness.

People spend more in a week on Lattes than they do on Apple Services per month.

 

[Canubis]

Actually, according to the conference call it is 860M subscriptions - not subscribers (the Macrumors article seems misleading here)

2:21 pm

860 million total paid subscriptions across all services, up 160 million in the last 12 months.

Source: https://www.macrumors.com/2022/07/28/apple-3q-2022-results/

Personally, I have 4 monthly and 1 yearly paid subscription with Apple right now. And I guess this applies to most Apple customers – they either have none at all or multiple. So it makes a difference.

 

[HiVolt]

It's such a p***y move not to break down the services.