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I went for a try-on shortly after appointments were available and many people of all kinds were looking at all the watch displays. A guy who was probably in his 60s was at the spots where you can try one out and he was asking the Apple rep good questions and a bunch of people were always huddled around the big display showing all the different styles the hour I was there to the point where you had to wait your turn to get close enough to look. There was plenty of interest in the watch at the Mall of America store that day.
 
Both times I've been in an Apple Store, since he watch debut, I saw people looking at everything but the watch.

I think part of this disinterest is that people want to be able to buy what they look at, if they know they can;t get it for a while, they will wait till it's available in the store. Meanwhile, I feel like an idiot for pre-odrering April 30th and if I'm lucky, I might have it a few days before it's available in the stores.
 
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Angela Ahrendts is a towering genius, no question about it. Millions well spent. No-one else could possibly have organized this magnificent event. And when you throw Dr. Dre and Jimmy Iovine and Beats into the mix (millions well spent) the New Apple (and it is the New Apple, Tim Cook's Apple) is truly, um, insanely great?
 
I actually found the experience quite nice. I have never participated in launch day purchases. I have only ever bought Apple products at least a year after they were released, and always online. I bought my Macbook Air online, purchased my iPhone 6 online and every iPhone generation before it. The iPhone 6 was the first time I purchased the latest generation iPhone. (Usually I wait until a new generation, and get the previous one for cheaper.)

However, the Apple Watch was something I knew I wanted immediately. My girlfriend and I each have one, and they are the best ways to communicate with each other and track our activity. I pre-ordered it the night it was available, and scheduled a try on appointment in a city 2 hours away (because I am no where near a store).

I loved the try on appointment, I loved that it wasn't crowded, I loved knowing that when I got there I had a time scheduled just for me. I loved that I had time to actually try on the watch and all the combinations. It gave me confidence that I purchased the right watch for me. For something so personal and public, it is very important to make sure it's the right fit for you.

I have nothing but praise for the way the watch was launched, given the constraints in supply, the number sold, and the excitement surrounding it.
 
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This was the most botched up launch ever done. I can't believe that Angela whatever her name is in charge of this has got away with no proper criticism of her handling. Absolute joke. She has no comprehension of the true apple customer. Making people come in to make an appointment to have to come back a second time to try it on and then buy. Everyone had already ordered the thing online. They didn't need extra staff on launch day as purchases were already made. She spoilt what could have been an exciting release and turned it into a confusing damp squid. And She's the highest paid whatever in the world. Joke ! She was brought in for her fashion connections but I doubt it would have been that hard to tap into the fashion world without her. Apple is a world renowned respected brand and would have played ball with or without her influence. Am so annoyed by the handling Of it all. Though I do respect tims ethos of bringing in new talent and expanding, however there is no question that this was a mistake.

It's a damp squib. Think about it.

Also, Angela isn't in control of the supply chain. This was not the launch Apple would have preferred but that's got nothing to do with how Angela conducts her business. Angela can't will more watches into existence.
 
I got to do that today. Just walked in, asked if I could try one on because I had half an hour to kill. Was told I could try on 2 watches but he let me try on 3. This is the end of days. (also, attached image)
 

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I got to do that today. Just walked in, asked if I could try one on because I had half an hour to kill. Was told I could try on 2 watches but he let me try on 3.

I had a similar experience yesterday afternoon in the Covent Garden store in London. The Watch tables were not very busy at all and I was able to try on a couple of models within 2 mins of entering the store. It was a great experience though, as the employee really knew his stuff and seemed genuinely enthused about the device.

Seeing the different Watch combinations arranged in the various tables made me appreciate how absolutely nightmarish the logistics must be around producing and selling this device. While I can understand how super-frustrating it must be for people who still haven't received theirs after ordering on day one, (I've been there in the past when my 5S was delayed after ordering on day one) I actually think Apple have done a reasonable job here*

* For the majority of customers!
 
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I had a try-on appointment last week. I didn't need it as there were only two other folks looking at the watch.
While I understand the difficulty in launching a product with so many variations this concept was an awful idea. Apple has enough capital to take the inventory hit of sufficient supply of each model for in store sales. If they couldn't accomplish that, they should have waited.
The ads 'The Watch is Here" are meaningless.
FWIW, I ordered one after my appointment.
 
The entire appointment thing has confused me from day one. It's one thing to try to reinvent a product category (watch) but a more difficult one to reinvent the sales experience.

When I tried the watch on no one was looking at the but they still had to do the appointment thing. I'm guessing Angela gets an email or something. After looking at them I'll never forget my wife's reaction when they said it would be 4-6 weeks to get a watch (this was around 3 weeks ago). My is sadly a jewelry shopping expert. My wife walked out of the store dazed at the experience.

That matters because this product needs more than techies to be more than a niche.

Compare that to walking into my favorite local jewelry store. Met at the door, shown all the watches I wanted to see, offered a beverage, and walked out with a watch. I wanted a larger band, they said take the watch, wear it, and we will have a larger band in 5 days. They did that because they know they will lose sales unless the product walks out the door.

One could say I'm the idiot for buying a boring Swiss watch. After thinking about the Apple experience and the life to the Apple Watch I decided my iPhone would get me by. My Swiss watch will be "supported" for as long as I live and won't need firmware updates or be de supported by iOS. More importantly, the sales experience will be there when I need it.

Don't get me wrong, those who bought the Apple Watch will probably enjoy it and are different people than me. I'm not critical of the buyers at all.

I just question how Apple has rolled this out and his they make it more than a niche product.

I was in a very busy Apple Store yesterday twice picking up laptops for my office. No one was looking at the watches either time.
 
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This is probably a good point to stop reading this. I did. Yawn. This tired old narrative has been driven into the ground by the me me me now now now crying that has overwhelmed the Apple Watch forums for much of April and a good part of May. And the record is beyond broken.

The whining will never stop. The best one can do is just watch it all with resigned amusement.
 
I walked into the Lincoln Road Apple store a few weeks ago (shortly after release) and one of the employees offered to let me try on a watch randomly. I wasn't even intending to try one on, but did because why not? I decided the watch is not for me but I'm not sure why they were talking about needing to make try-on appointments because I certainly didn't need one.
 
No it doesn't. When I walk into a Rolex boutique and want to look at a $20k watch I don't make an appointment. I walk in and that's that.

Appointments is not how the rest of high street operates.

How can you compare Rolex shopping to Apple Watch? Rolex is never going to get slammed by hundreds or thousands of customers at one reseller location on a single day. Granted I do think Apple screwed the launch up, but managing the customer experience on launch day and the days immediately after that was not a simple task.
 
How can you compare Rolex shopping to Apple Watch? Rolex is never going to get slammed by hundreds or thousands of customers at one reseller location on a single day. Granted I do think Apple screwed the launch up, but managing the customer experience on launch day and the days immediately after that was not a simple task.
I'm talking of the gold Apple watches.
 
I think that Apple should have offered try-ons to walk-in customers, subject to availability, in addition to appointments. People who showed up without an appointment would have been told how long they'd have to wait and be given the option of making an appointment. I understand why they couldn't do in-store sales because of very tight supplies.

I dropped by around launch day to play around with the tethered display watches to get a feel for how they operate and look. I'm planning on returning today to try one on and decide on size and strap, if I decide to buy.
 
I loved the try on appointment, I loved that it wasn't crowded, I loved knowing that when I got there I had a time scheduled just for me. I loved that I had time to actually try on the watch and all the combinations. It gave me confidence that I purchased the right watch for me. For something so personal and public, it is very important to make sure it's the right fit for you.

I have nothing but praise for the way the watch was launched, given the constraints in supply, the number sold, and the excitement surrounding it.
I think the big problem is that the try-on appointments weren't consistent, and Apple (and/or the Apple store workers) didn't do a good job of managing expectations.

I've been through three "try-on" experiences, one for myself and two others for family members. The first was wonderful; I was in the Apple store for a repair, a store representative noticed me looking over the Apple Watch display as I waited, and offered me to try them on. There was no time limit, and no limit to the number of bands I could try. The worker was enthusiastic and told me that he had one on order for himself. I was impressed by the experience and the Watch, and based on that enthusiastically suggested that my family try it out as well.

While visiting family, I scheduled an appointment for my mother and we went together. I had read the complaints on this forum about people being informed of the two-band limit only after they had already tried on two bands; knowing that my mother was interested in more than two bands, I asked the Apple store worker if this limit still applied when we were prompted to choose bands to try. Yes, the limit still applied, and it seemed as if we wouldn't have found that out unless I had asked (and read it here). The worker wasn't particularly enthusiastic about the Watch, but that's the luck of the draw. It wasn't a particularly impressive experience.

The funny thing about it is that, as my mother was looking over the other watches in the display case after the appointment had finished, a different worker came up to her and asked if she'd like to try them on. He was enthusiastic about the product and allowed her to try on every single band that they had in the store. We easily spent 20-40 minutes with him. It was fantastic.

To summarize, I was impressed by two out of three try-on appointments, and the one that I felt was a let-down was the one where I had scheduled it the way that Apple intended. The two-band limit should have been clearer, but even overlooking that, it seems ridiculous to have the option of the appointment (along with its limitation) when you could just go to a store and try the bands on without any of those restrictions without making an appointment.
 
The only time I've seen people at the Apple Watch is when you could try them on at first and recently. It was like no one was interested over the month when only a small few of us had them on our wrists.
 
I made a try-on appointment memorial day weekend at the Minnesota mall of America store. They were booked for appointments that day, as I had tried to move mine up a little. Plenty of interest around the table as I did that.

I just got back from a random, impromptu try-on in a Chicago store. Obviously, I was able to walk in, ask to try one on, and ended up buying. Seemed like a good bit of interest here in Chicago as well.

People are definitely still getting used to this version of retail purchasing - we either buy stuff sight unseen off of Amazon, or we buy stuff directly from B&M stores. I like this new, happy medium of specialized, personal in-store service, but delivery to your door or office. My wife did it with Warby Parker, and I do/did it with my Bonobos clothing and now my Apple watch. This may be the future of e-commerce.
 
I made a try-on appointment memorial day weekend at the Minnesota mall of America store. They were booked for appointments that day, as I had tried to move mine up a little. Plenty of interest around the table as I did that.

I just got back from a random, impromptu try-on in a Chicago store. Obviously, I was able to walk in, ask to try one on, and ended up buying. Seemed like a good bit of interest here in Chicago as well.

People are definitely still getting used to this version of retail purchasing - we either buy stuff sight unseen off of Amazon, or we buy stuff directly from B&M stores. I like this new, happy medium of specialized, personal in-store service, but delivery to your door or office. My wife did it with Warby Parker, and I do/did it with my Bonobos clothing and now my Apple watch. This may be the future of e-commerce.

God help us if this is the future.

If I bother to spend my time going to the store they better damn well have the thing in stock.

Other high street shops would loose all business if they operated like this.
 
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