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Apple recently started selling a 3-meter Thunderbolt 4 Pro cable through its online store, as spotted by French website MacGeneration. The cable can be used to connect a Mac equipped with Thunderbolt ports to Apple's new Studio Display and other peripherals.

studio-display-thunderbolt-4-pro-cable.jpeg
Image Credit: MobileSyrup

Priced at $159 in the United States, the 3-meter cable provides users with a longer option than the 1-meter Thunderbolt 4 Pro cable that Apple includes with the Studio Display. Apple also sells a 1.8-meter version of the cable for $129.

Featuring a black braided design, the cable supports Thunderbolt 3, Thunderbolt 4, and USB 4 data transfer at up to 40Gb/s, USB 3.1 Gen 2 data transfer at up to 10Gb/s, DisplayPort video output (HBR3), and USB-C Power Delivery at up to 100W.

The cable can also be used with Apple's Pro Display XDR, USB-C and Thunderbolt docks, external storage drives, and more.

Article Link: Apple Now Selling Longer 3-Meter Thunderbolt 4 Pro Cable for Studio Display
 
Until a few months ago, carrying a TB4 signal up to 2 m was almost impossible. That's why cheaper alternatives like Cables Matters, CalDigit, OWC and others cap at 2 m. This Apple TB4 Cable is the first Thunderbolt 4 cable breaking the 2 m barrier and that's why it's more expensive.
 
For $90 more you can buy a well-reviewed 28" BenQ 4K monitor :)
Can’t plug my CF Express reader into my Mac with that though. This cable is big news for anyone wanting to cheaply get a TB3/4 device away from their computer…not just to plug in a screen.
 
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Per meter price that's a bargain compare to the 1.8 m cable, haha.
Seriously, I'm sticking to cheaper and shorter TB3 cable wherever I can.
 
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Priced at $159 without tax. Ouch! Never understood why these cables cost so much.
Mainly because the longer the wires the more loss you basically have, due to various things like more resistance and whatnot. It is amazing how much design and research needs to go into the high end cables as data speeds keep going up especially to mass produce cables that can maintain the rated speeds.

For my job as a technician, I have to solder small 30awg onto test points on the boards to test signals in various temperatures in "ovens" and the goal is to keep the wire as short as possible, which granted we also test how much loss we are getting due to the wire to keep accurate results, but still.

Now is it worth $159 pre-tax, besides already having the infamous "Apple Tax" it is currently (to my knowledge) the only one and we will have to see how other companies price theirs
 
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