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The only problem with this cable (aside from folks complaining about the price) is that non-Apple devices don't seem to connect to the Apple Studio Display when you use the Apple OEM cable(s).

Other TB4 cables work just fine, something weird going on with Apple's version.
 
That’s more than the cost of an entire M1 chip!!! Plus another M1 chip, a third M1 chip, and memory for all three chips…

M1 chip cost ~$40
8GB Memory for M1 chip ~$15
 
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Was looking for a thunderbolt 2 cable the other day. Talk about hens teetho_O
 
As others have pointed out - because this isn't a piece of copper crimped between two connectors.
that‘s true, but that means we need to start considering a switch to fiber optic data transfer protocols of Thunderbolt. The roadmap for Lightpeak called for the switch-over awhile ago, we’ve just been able to pull more and more life out of copper; Once we start going over 60GB/s, we might not have a choice.
 
Priced at $159 without tax. Ouch! Never understood why these cables cost so much.

In this case it might be a combination of things: The high bandwidth throughput of TB4, the quality of the materials, Apple Tax, and the fact that Thunderbolt is proprietary technology (co-developed by Apple but owned solely by Intel today).

There is also a lack of competing products, you cannot easily find a trustable brand selling another 3-m TB4 cable, while you can easily find reputable third-party sellers for USB-C and Lighting cables of varied lengths and coatings.
 
Wonder if these would be included in AppleCare if purchased with the Studio Display.


I don’t get it either. A quick search on Amazon has TB4 2/6 feet for $50/60 though, so maybe there’s something to carrying the bandwidth to 3m.
Then buy such a cable. It turns out that it does not meet any standards and does not work. Apple knows what it's taking the money for and that it has no competition.
 
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Seriously, I'm sticking to cheaper and shorter TB3 cable wherever I can.

I feel you, but after a colleague had a close encountered with a fire hazard, I am more cautious of where I get my cables from. We are talking about 100 W of power here, if it was the old and common 5 W cable I would not mind, but not for these cases.
 
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Wonder if these would be included in AppleCare if purchased with the Studio Display.


I don’t get it either. A quick search on Amazon has TB4 2/6 feet for $50/60 though, so maybe there’s something to carrying the bandwidth to 3m.
The bare cables themselves probably distort the signals significantly at the target frequencies and length so the active components on the ends have to compensate for the distortion.
 
In this case it might be a combination of things: The high bandwidth throughput of TB4, the quality of the materials, Apple Tax, and the fact that Thunderbolt is proprietary technology (co-developed by Apple but owned solely by Intel today).

There is also a lack of competing products, you cannot easily find a trustable brand selling another 3-m TB4 cable, while you can easily find reputable third-party sellers for USB-C and Lighting cables of varied lengths and coatings.
 
If you need these cables, you'll know it. If not, there are lots of good cheaper TB4 cables available on Amazon now for up to just under 6 feet in length. In particular, those of us using the Studio Display on VESA arms which end up needing 2 - 3 feet more cable length suddenly discover that your only option is a $400 Corning optical cable.
 
These cables literally have their own firmware built into them. Plus the data throughput needed for ThunderBolt 4 over 3 meters? That’s going to require some really high end materials. Of course it’s gonna cost this much. This isn’t your $3 USB-C cable.
 
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ITT: a bunch of people who don't understand the extremely tight manufacturing tolerances (and potentially extra circuitry) required to manufacture a Thunderbolt 4 cable, especially of any length.

Signal attenuation over distance is absolutely a thing, and with the high bandwidth of TB4 there is much less leeway/availability for transmission errors/error correction.

$159 for a 3M TB4 cable is a fantastic price in 2022. Maybe in a couple of years manufacturing advances enable cheaper cables at this length, but for today this is absolutely not a bad deal.
 
ITT: a bunch of people who don't understand the extremely tight manufacturing tolerances (and potentially extra circuitry) required to manufacture a Thunderbolt 4 cable, especially of any length.

Signal attenuation over distance is absolutely a thing, and with the high bandwidth of TB4 there is much less leeway/availability for transmission errors/error correction.

$159 for a 3M TB4 cable is a fantastic price in 2022. Maybe in a couple of years manufacturing advances enable cheaper cables at this length, but for today this is absolutely not a bad deal.
Also them not realizing that other protocols that get close to TB in speed actually cost more - it's just that the cost is absorbed into the devices on either end, not into the cable. (You could remake Thunderbolt to not need the chips in the cable, but it would require more expensive chips on each end to do the same job - and still require the high-quality cable itself. And you'd lose the ability to have fiber optic cables as well.)
 
It's well-priced. Those choking on the number should consider Sanyo 3 meter TB4 cables.
 
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