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Apple Offered to Halve App Store Fee to Get Amazon Prime Video on iOS and Apple TV
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This doesn't align with what Apple is saying they are doing, and that is the only thing I think these companies are doing wrong. I do think someone like Amazon that brings a lot to the table should get a better rate that someone that brings very little value to Apple. What they did wrong, was lie about it.
In almost any business deals like this are done.
In almost any business deals like this are done.
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Apple isn’t like the CC companies are they? They provide the platform, billions of devices and customers, software tools to develop apps for the platform, etc. Try harder.
Apple Announces Major App Store Changes Including New Subscription Terms and Search Ads
Apple's Phil Schiller recently sat down with several publications including The Loop and The Verge to detail some of the changes that are going...
www.macrumors.com
"The reduced App Store fees for Amazon's Prime Video app are actually part of a longstanding policy run by Apple to provide better fees for subscription-based streaming video apps."
According to the original article... these changes are public.
Reread the article. The 15% rate was part of a policy change for ALL video streaming apps. Not just Amazon.
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Huh?
Short of jailbreaking, it is the ONLY app store for iOS.
I'm sure devs would like other distribution options.
I'm not sure how this is any different from say getting shelf space at any big box retailer for you product. Say Walmart, Target, Homedepot, Lowes? They all take some kind of cut and they can all refuse to sell you product on store shelves. If you look at how magazine sales work it's based on position on the shelf
Developers can distribute their apps as web apps.
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That tier was offered to video streaming services.
kind of weird that if the law is to benefit consumers, how does Prime not being on Apple TV do that? Ultimately apple's judge and jury is the consumer, and they will let apple know if things are good by what they buy from apple. If there was no alternative to Apple why would apple be cutting deals to improve their service?
If you want to look at monopolistic behaviour just look at Internet Explorer from the late 90's till mid 2000BC (Before Chrome!). Thats a company that is the only choice in OS's hardly updating or keeping in line with standards (just sheer standards of decency!) simply because there was no competition. What a terrible product that was. It felt like the only updates were to break compatibility with standards and further enforce its dominance. Apple isnt even in the same league in terms of scandalous behaviour.
If you want to look at monopolistic behaviour just look at Internet Explorer from the late 90's till mid 2000BC (Before Chrome!). Thats a company that is the only choice in OS's hardly updating or keeping in line with standards (just sheer standards of decency!) simply because there was no competition. What a terrible product that was. It felt like the only updates were to break compatibility with standards and further enforce its dominance. Apple isnt even in the same league in terms of scandalous behaviour.
100% agree. The picture quality with their 4K content is fantastic. I just finished watching, "Take Us Home: Leeds United" and I loved watching it on our 4K TV.
You're joking right?
A web app is nowhere near the same experience.
Not sure what you're saying.
To put this into perspective, at that time, Amazon refused to sell Apple TV (and also Chromecast) on their site if they didn't put Amazon's Prime video player on it with favorable terms. But of course, it's easier to put the evil tag on Apple today.
As for Internet Explorer, I believe one can install any internet browsers on Windows. There's Netscape, Opera, Firebird (Firefox), etc. So yeah, it was "terrible".... I checked and most Android phones must have Chrome (and other Google apps) pre-installed if they want to be Google certified. Where's the outrage, I wonder.
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The question was about an alternate distribution channel. Web apps is a valid distribution method.
Developers shouldn’t pay for anything. Everything should be free for them while they gouge Apple’s customers. Right? Free market means free from responsibility to those who provide opportunity and those who pay for it.
Oh FFS.
(a) Apple had already offered this deal (and had it taken up) by other companies before Amazon
(b) Apple is using this more as carrot, to get apps on Apple TV to behave better, than as stick to punish them. You think better behavior by Apple TV apps isn't necessary? Try using the Spectrum Apple TV app some time and then tell me that's not an app that needs to be banned from the Apple TV...
Spectrum shows precisely the problem. Apple has no real way to control them because they get their entire money stream from
Yes, I do.
Mastercard and Visa have operating margins around 65%.
Apple operating margin is around 25%.
You can see, Apple’s margins are far more reasonable and VISA and MasterCard bust your face. Saying they “only“ earn a 2% fee is a misunderstanding of the business model.
Apple is providing the developer a lot more value than the fees Vis a and MasterCard charge, which was my second point.
We've found 1 example out of 1.7 million apps. There are exceptions to every rule that has ever existed.
Wow. I’m worried you’re gonna break your back here.
I agree that Prime Video needs to do better about not upselling you unless you specifically allow it, but they now have a toggle in the upper right that you can turn on called "Free to me" that will show only things included with Amazon Prime. Unfortunately, doing a search has a separate toggle (Filter -> Ways to Watch -> Included with Prime) that you need to "re-toggle" for every search. It's frustrating, but they do technically provide a way to filter out paid content.