Obviously, the Chinese mobile companies strongheld Tim Cook to break all traditional rules.
I can imagine numerous promises and assurances being made for Apple to have a strong year in 2014. But will the Chinese mobile consumers come through?
Even without strong sales, Apple and China Mobile have partnered and publicity for both companies have already exceeded expectations. What does China Mobile have to lose? Nearly nothing. All CEOs are interchangeable and replaceable. But Tim Cook and Apple? People can and will be fired.
China is notorious for being impatient and pushing things through the fastest and easiest way there is . This goes for many Chinese companies. Who's to complain? They'll just censor or delete all complaints or problems anyway.
But Apple? I feel for them. China is really giving Apple the atomic wedgie and Apple is smiling and thinking that pleasing the bully will put them in good terms in the future.
Good luck