I think that this is a quote from Sculley regarding dismissing Steve Jobs:"Steve was a big thinker, an inspirational motivator, but not a day-to-day manager. What was sad was that he could not see it."
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Apple Officially Cancels AirPower
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Big April 1 announcement coming:
Apple really cares about the Pro user. We understand how our products help you create magic. So we are excited to announce a brand new Mac platform-- we are calling Mac Pro. You know the Mac Pro as a computer, but we are turning that idea into a platform, and this platform will support a multitude of beautiful, high-quality and high-performing hardware and software. There has never been a better time to be a Mac user, and we are going to show pros and developers that there has never been a better time to be a Mac Pro. We look forward to showing you some amazing products Q4, when hell freezes over. Thank you.
Why not just make one with mainstream requirements, with the dependability we expect from Apple? What a disaster this was... I mean, they spent likely millions before the plug was pulled. Ugh.
Apple doesn’t do April Fool jokes. Especially not something like this.
I would be happy to be proven wrong though.
Nah.
You haven't been following Apple long if you think they are quick to admit hardware defects.
There is ongoing class action I believe so they wouldn't be admitting it unless there was a fair amount of evidence backing it up.
So despite all the other manufacturers that have successfully made a charging mat/pad do you guys really believe APPLE couldn’t Apple Watch Series 4, AirPods, iPhones, etc all use QI and even if they couldn’t get 3 devices to charge at once they surely would’ve released something that the Apple Watch could charge on. I think they’re setting us up for an April’s fools day promo
I agree, it was on CNBC News, etc. It’s way over the top for it to be a prank. The timing just stinks IMO. I can’t believe they didn’t know at the Keynote, but maybe they didn’t want it to be a distraction. They should have waited until April 2 so the April Fool thing wouldn’t enter people’s minds.
They do all use Qi. What are you talking about? Who has made a charge mat that does what AirPower was supposed to?
I think the timing is as good as it can be, they made a huge keynote showing "new" Apple, dedicated to a spectrum of new and 'exciting' services, to show that Apple has a 'vision', and then a few days later they announce this colossal hardware failure and hope that the noise they made a couple of days ago helps drown the fiasco.
Some engineer knew it would not work two years ago and either told his boss and was ignored or kept his mouth shut. Either way, it is a problem with company culture. It reeks of a company where the employees are just worried about getting their next paycheck and their next job. Tim, please start listening to your alpha-geek customers again. You have lost your way.
Lmao at all the people who think this is an April Fools joke. This is a major f up by Apple and the Apple homers are still defending them like no tomorrow. Look, I love Apple products and have a crapload of them but I’m also a realist. Apple doesn’t innovate anymore and Tim Cook only cares about making money, which is why he is concentrating on Apple cash, streaming, etc. and not on hardware. Sad to see what Steve Jobs built is slowly turning into a company that only cares about shareholders
“Apple doesn’t innovate anymore?”
You are confusing innovation with execution. The very reason that they failed to execute on AirPower was precisely because it was so innovative. If they didn’t want to be innovative they could have churned out a standard pad with two Qi slots and a watch charger in it, and called it a day. They would have had no problem executing on that. But it would not have been innovative.
I can see this too, although I wouldn’t call it a colossal hardware failure. It was never released, Apple themselves didn’t do a whole lot of talking or promoting, it was the tech sites that did. Sure, it is unexpected and disappointing. I would think that Apple would curtail their advanced product notice in the future, yet they announced a TV and gaming servive with no pricing and only basic details.
They failed to execute because with current materials, it’s impossible. I know when I saw what they were planning I was surprised, because similar devices are used by the military to detonate IEDs. Those devices get very very hot and are dangerous to be around.
Not so sure they care about shareholders either. They would keep out of politics if they did. But they even censor news apps and conservative podcast, alienating large percentages of their customers.
Beats me. I’m just glad the issue hasn’t affected me or anyone around me. My entire department has butterfly keyboards and none have gone wrong
Lucky.
we don't even have any Macs (we don't support them), but we have a consultant whose been working and she has one. Started having the keyboard issues and came to the NOC demanding we fix it immediately. I Told her we don't support Apple computers, it's not even our company property, and that we wouldn't be able to fix that particular issue anyways. She'd have to take it to Apple. She got pissy and started bitching about how our IT is so unhelpful. I told her to get the **** out of my office. Good times. Good times. I think she forgot that we pay her and not the opposite way around
Yeah. Even Google at least released their products first before cancelling them.
Microsoft too, but I think it was better for Apple to do it this way.
I think a lot of people here forget that the reason Apple announced Airpower back in 2017 was because they couldn't just release an inductive charging iPhone without spinning it as something new.
Remember, Apple was severely late to the inductive charging party, the Airpower was the perfect excuse for being late, ie the idea was "finally we can justify inductive charging because it simplifies charging for multiple devices". That was the entire premise.
The failure of delivering Airpower shows not just a minor misstep, it represents how off Apple is vision-wise, almost late 10 years to inductive charging and failing to add anything new, along with being late to almost everything else: OLED, water-proofing, higher storage, edge-to-edge screens etc. Failure to do iCar, failure in smart homes and failure to compete with Alexa.
This thing is the tip of the iceberg.
Remember, Apple was severely late to the inductive charging party, the Airpower was the perfect excuse for being late, ie the idea was "finally we can justify inductive charging because it simplifies charging for multiple devices". That was the entire premise.
The failure of delivering Airpower shows not just a minor misstep, it represents how off Apple is vision-wise, almost late 10 years to inductive charging and failing to add anything new, along with being late to almost everything else: OLED, water-proofing, higher storage, edge-to-edge screens etc. Failure to do iCar, failure in smart homes and failure to compete with Alexa.
This thing is the tip of the iceberg.
I agree entirely.
But trying to do the highly improbable is innovative, is my point.