I liked the "Get a Mac" ads, but it was wearing a bit thin for an ad campaign. A recall a lot of people stating that Apple should focus on what Mac's can do instead of focusing too much on Windows and Microsoft. Perhaps this is the direction that Apple needs to take, focus on the features instead of attempting to slam the competition.
On another note, is Apple ramping up their product line refresh, or is it still once a year? I realize a lot of people take issue with Apple's lack of cutting edge Intel processors in some of their product lines, but how much is too much? The average computer user doesn't need a huge tower or 8 core systems, most just need a computer to surf the web, check email, do some creative and productivity work, etc., which maybe one of the reasons the iPad has been such a huge success. Simplicity of design and use.
...although it would be nice to see a product cycle for their hardware of 6 months or so... and don't get me started on Blu-Ray. At first I supported Apple's choice to not utilize Blu-Ray media as Apple seems focused on digital and wireless media (maybe for sales, maybe for environmental reasons as CD/DVD's aren't recyclable as Apple seems more focused on green technology). However, after installing a Blu-Ray drive in my Mac Pro, it's great for backing up large amounts of data that don't have a chance of crashing like a hard drive backup. Plus, nothing beats 1080P and full surround sound. Why not put blu-ray drives in their systems???
Lastly, WE NEED NEW LED CINEMA DISPLAYS! It's been too many years.