No one gives a damn about blu-ray because for the general consumer dvd's are good enough, which is why blu-ray will dissapear in 5 years just like Samsung predicted and they actually sit on the blu-ray board.
I find your statement hard to believe if you can't back it up with any supporting evidence. As I mentioned earlier, 1 million Blu-ray sales of Iron Man and an already unprecedented pre-order of The Dark Knight on Blu-ray defeats your argument of "No one gives a damn about Blu-ray." Plenty of audio and videophiles love Blu-ray and the whole reason why it's been supposedly slow to adopt is because people were waiting for the format wars to end which only happened at the beginning of this year if I remember correctly. Now that Blu-ray is the clear winner, you can expect more and more people, not just audio and videophiles, to buy Blu-ray players as we head into the holiday season. You can get a Blu-ray player for under $300 now and I'm sure as more people adopt the standard, Blu-ray movies will come down in price. In the meantime, you can find great deals on Amazon.
If your personal opinion is that you see no value in Blu-ray, then of course, you are obligated to believe and feel what you do. However it is entirely different to make general sweeping claims that are not based on anything. I don't doubt what you're saying about Samsung predicting Blu-ray will be dead in 5 years. But a prediction is simply that, a prediction. In the meantime though, Samsung is still producing Blu-ray players and in fact just came out with new models. So rather than allow Samsung to make decisions, let the consumer make the decision of whether or not they want to adopt Blu-ray as a viable medium.