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OK, last time.


No, Apple set what a MacBook is, by what they released up to this point. You are applying it retroactively, saying it’s been done with the Neo so that’s always been what a MacBook is, and that’s rewriting history.
No you are wrong. Show me a citation of apples definition of a MacBook. Show us where Apple says a MacBook can’t have non backlight keys.
It wasn’t the lowest end until they lowered the bar to included it.
The MacBook Air is a lowered bar. So by your definition that isnt a MacBook either.
The lowest end was the entry level Air until this happened. So there was an established component expectation with all MacBooks, before this.
And what is that list of established component expectation?
They said they made no compromises with this introduction but they clearly lowered the bar,
Yes, no compromises at the price point.
you are just choosing to ignore that fact to legitimize this perspective, and I don’t understand why. No one said it was a bad product to take to market, just be honest about it, that’s good enough.
You aren’t kring that at any price point there are always design decisions. You are comparing the neo against its more expensive brothers. Obviously better components up the line.
Aside from that “interview”, I think the rest of it is great, and appeals well to the market it’s after.
I agree.
Hold on, in what way did they under-promise? I’m genuinely curious.
They press seems to think that 8gb was underpowered. Apple said “No compromises” think they were right.
I’m starting to think YOU may be Apple Marketing which is why this seems so personal to you.
Okay nothing wring with that. And like any marketing, take it nor not.
You don’t have to die on that nonsense hill just because you like the product. I have been an apple customer since 97 (I even worked for them for about 6 years), I’ve loved just about every product I’ve gotten, but can still call a spade a spade when something about how they choose to verbalize their marketing is “off”. It doesn’t make the product less “good”, it just keeps them honest.
We can have different views of Apple.
“But”? that’s weird to include. No one said it wasn’t, just that the “interview” was misleading — you are drawing too many assumptions from critical comments specific about the interview-as-marketing. No one thought apple would sell a MacBookPro for $600.


The product, yes, the scripted interview should have been better thought out.
I think it was thought out very well. All opinions accepted and debated.
 
No you are wrong. Show me a citation of apples definition of a MacBook. Show us where Apple says a MacBook can’t have non backlight keys.
You are arguing the absence of evidence is evidence when it’s not — Apple said all they needed to say with the devices they released, and were in market at the time. That the Neo contains components of lesser quality than what we find on current MacBooks (and this is the crux of the entire conversation) yet said “we are clearly making no compromises” is the only reason we are having this discussion. Their existing line up defined what a MacBook was. The Air was as cheap as they could get it, then they found a way to make it cheaper with less advanced components than one would expect to find on a MacBook the day before this was announced. That’s it — that’s the entirety of argument.

The MacBook Air is a lowered bar. So by your definition that isnt a MacBook either.
That’s a straw man argument — I never said it wasn’t a MacBook — that’s a ridiculous argument. I said it was false of them to say they made no compromises with the new, redefining what a MacBook is. it Has MacBook in the name, like the Air — of course it’s a MacBook.


And what is that list of established component expectation?
The things you would find in the other MacBooks on the market — like a Forcetouch track pad for one. You can go to the “compare” page and see for your self.

Yes, no compromises at the price point.
False argument — they never said that — you are inferring to support your opinion.

You aren’t kring that at any price point there are always design decisions. You are comparing the neo against its more expensive brothers. Obviously better components up the line.
No one — but apple — said there wouldn’t be, that’s the entire point. I was never going to compare them until Apple said they made no compromises, and that it was still quintessentially a MacBook. if they never worded it that way (and that’s the only gripe I have here) I would agree, it would be illogical to compare them at the component level. They Invited that comparison with that comment and I really don’t get why you are being so obtuse about it.

Good, because I have been consistent on this. I’ve never knocked the product.

They press seems to think that 8gb was underpowered. Apple said “No compromises” think they were right.
It is underpowered for a MacBook. Apple made a big deal about upping the MacBooks to 16gb — they made that the “universal standard for MacBooks” due to the memory requirements for Apple Intelligence. Please feel free to look it up, it happened in October/November 2024. The difference is that those the Neo is aimed at won’t push the device immediately to hit that wall out the gate, so keeping it at 8gb allow it to still run, but not with premium performance.

Okay nothing wring with that. And like any marketing, take it nor not.
We can have different views of Apple.
Yes, you can have that view, but I’ll still call it nonsense when it flies in the face of facts. Any company misleading customers should be held accountable.

I think it was thought out very well. All opinions accepted and debated.
Well, I do this for a living, so I guess I just have a higher bar to clear — and understand the responsibility of not misleading customers. Trust isn’t free, and if trust continuously gets broken, it’s hard to re-obtain. if they can’t correct something this small, what happens when it’s a bigger deal?
 
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You are arguing the absence of evidence is evidence when it’s not — Apple said all they needed to say with the devices they released, and were in market at the time. That the Neo contains components of lesser quality than what we find on current MacBooks (and this is the crux of the entire conversation) yet said “we are clearly making no compromises” is the only reason we are having this discussion. Their existing line up defined what a MacBook was. The Air was as cheap as they could get it, then they found a way to make it cheaper with less advanced components than one would expect to find on a MacBook the day before this was announced. That’s it — that’s the entirety of argument.
I take Apples definition of a MacBook over an internet poster. If apple tells me a MacBook consists of a lineup of computers from the most powerful to the least powerful and the least powerful has tinted keys, 2 usb port, non-laminitated display an iPhone processor. That’s the definition I’m going with.
That’s a straw man argument — I never said it wasn’t a MacBook — that’s a ridiculous argument. I said it was false of them to say they made no compromises with the new, redefining what a MacBook is. it Has MacBook in the name, like the Air — of course it’s a MacBook.
I’m using your definition here.
The things you would find in the other MacBooks on the market — like a Forcetouch track pad for one. You can go to the “compare” page and see for your self.
You are using your own definition, again. I’m using Apples definition.
False argument — they never said that — you are inferring to support your opinion.


No one — but apple — said there wouldn’t be, that’s the entire point. I was never going to compare them until Apple said they made no compromises,
And this compromises quote is a good one. At that price point there are no compromises. This is not a comparison to higher end models, all who have “compromises” compared to more higher end models.
and that it was still quintessentially a MacBook. if they never worded it that way (and that’s the only gripe I have here) I would agree, it would be illogical to compare them at the component level. They Invited that comparison with that comment and I really don’t get why you are being so obtuse about it.


Good, because I have been consistent on this. I’ve never knocked the product.


It is underpowered for a MacBook. Apple made a big deal about upping the MacBooks to 16gb — they made that the “universal standard for MacBooks” due to the memory requirements for Apple Intelligence. Please feel free to look it up, it happened in October/November 2024. The difference is that those the Neo is aimed at won’t push the device immediately to hit that wall out the gate, so keeping it at 8gb allow it to still run, but not with premium performance.


Yes, you can have that view, but I’ll still call it nonsense when it flies in the face of facts. Any company misleading customers should be held accountable.


Well, I do this for a living, so I guess I just have a higher bar to clear — and understand the responsibility of not misleading customers. Trust isn’t free, and if trust continuously gets broken, it’s hard to re-obtain. if they can’t correct something this small, what happens when it’s a bigger deal?
You are entitled to your definition and you have a differing opinion than me. You can certainly voice your opinion that apple is misleading customers. You talk about trust and trust getting broken. I don’t see it, maybe your opinion is different.

Anyway this appears to be a semantic discussion at it’s core.
 
I take Apples definition of a MacBook over an internet poster. If apple tells me a MacBook consists of a lineup of computers from the most powerful to the least powerful and the least powerful has tinted keys, 2 usb port, non-laminitated display an iPhone processor. That’s the definition I’m going with.
Apple’s public-facing definition was their product line, Pre-Neo. Again, the absence of evidence is not — itself — evidence. And if you don’t believe me, read the actual article this is all about. Apple said: "It's certainly a MacBook, but there's some important differences," she continued. "It was important to make it feel part of the family, but with its own personality.” That means they did have a specific definition of a MacBook family, and were trying to make this fit, but still allowing it to stand out due to the important differences, which we can reasonably assume were chosen to meet the new price point target. Literally no one argued against that.

I’m using your definition here.
No, you weren’t — you put words in my mouth (just like you did for Apple) because your argument doesn’t stand on any of the legs you are propping it up on, so you are saying things I (and Apple) didn’t, and arguing against points I never made — the very definition of a straw-man argument.

You are using your own definition, again. I’m using Apples definition.
How is it my definition and not Apple’s when I literally pointed to Apple’s “compare” page. You think I made that? And they said it in the article — this differs from what we’ve known a MacBook to be.

And this compromises quote is a good one. At that price point there are no compromises. This is not a comparison to higher end models, all who have “compromises” compared to more higher end models.
Dude, you sound ridiculous — it’s not a quote, because they never said "at this price point”. Not ever — YOU said that. They said "It's undeniably a MacBook, we're certainly not making any compromises on the design and that's really important”. They never mentioned “at this price point”. You are now lying to defend against an irrefutable point. You are not being logical or truthful for the most benign of reasons — you want your opinion to be right, but it contains no facts.

You are entitled to your definition and you have a differing opinion than me. You can certainly voice your opinion that apple is misleading customers. You talk about trust and trust getting broken. I don’t see it, maybe your opinion is different.
This is not an opinion, it is fact. It’s your opinion to ignore fact just to defend your purchase... which none of us derided you for, just your unwavering defence of a company (who doesn’t not care about you) when they got one thing wrong in the promotion of the product — not the product it’s self. I do not understand this impression an ostrich you are performing to avoid the fact of such a trivial thing.

Anyway this appears to be a semantic discussion at it’s core.
It would have been, had it not been for your staunch defence of nonsense. I could have glossed over Apple's purposefully vague concept of "compromises on the design” — as in what constitutes “compromises”, and what encompasses “design” in context. But you had to lie and put words in their (and my) mouth, to defend a perspective that has been throughly debated out of existence.

Retreating from this conversations the right move. Enjoy your laptop that no one said was bad. Learn to understand that calling out a company for being purposefully murky when promoting a product isn’t the same as labeling said product is bad, and don’t lie and add details to things that were written down, because we can just go back a read what was really said. There is nothing bad about being wrong if you learn from it.
 
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Apple definition was their product line, Pre-Neo. Again, the absence of evidence is not — itself — evidence. And if you don’t believe me, read the actual article this is all about. Apple said: "It's certainly a MacBook, but there's some important differences," she continued. "It was important to make it feel part of the family, but with its own personality.” That means they did have a specific definition of a MacBook family, and were trying to make this fit, but still allowing it to stand out due to the important differences.


No, you weren’t — you put words in my mouth (just like you did for Apple) because your argument doesn’t stand on any of the legs you are propping it up on, so you are saying things I (and Apple) didn’t, and arguing against points I never made — the very definition of a straw-man argument.


How is it my definition and not Apple’s when I literally pointed to Apple’s “compare” page. You think I made that? And they said it in the article — this differs from what we’ve known a MacBook to be.


Dude, you sound ridiculous — they never said "at this price point”. Not ever — YOU said that. They said "It's undeniably a MacBook, we're certainly not making any compromises on the design and that's really important”. You are now lying to defend against an irrefutable point. You are not being logical or truthful for the most benign of reasons.


This is not an opinion, it is fact. It’s your opinion to ignore fact just to defend your purchase... which none of us derided you for, just your unwavering defence of a company (who doesn’t not care about you) when they got one thing wrong in the promotion of the product — not the product it’s self. I do not understand this impression an ostrich you are performing to avoid the fact of such a trivial thing.


It would have been, had it not been for your staunch defence of nonsense. I could have glossed over Apple's purposefully vague concept of "compromises on the design” — as in what constitutes “compromises”, and what encompasses “design” in context. But you had to lie and put words in their (and my) mouth, to defend a perspective that has been throughly debated out of existence.

Retreating from this conversations the right move. Enjoy your laptop that no one said was bad. Learn to understand that calling out a company for being purposefully murky when promoting a product isn’t the same as labeling said product is bad, and don’t lie and add details to things that were written down, because we can just go back a read what was really said. There is nothing bad about being wrong if you learn from it.
Dude, your entire argument is ludicrous and ridiculous. I’m going with apples definition of a MacBook which includes the Neo. This is a MacBook with its own personality similar to the pro and air.

You can call it what you like or describe it how you want as it won’t impact my enjoyment of apples newest MacBook.
 
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While the MacBook Neo starts at just $599, or an even lower $499 for college students, Apple has insisted that it did not make any design compromises.


"It's undeniably a MacBook,
It is a MacBook. Where isn’t it a MacBook.

we're certainly not making any compromises on the design and that's really important," said Apple's vice president of industrial design Molly Anderson, in an interview with architecture and design publication Dezeen.
Where did Apple make compromises for the price. Everything manufactured is a balance between design and price.

Anderson added that "it was important" for the MacBook Neo "to be quintessentially a MacBook."
Seems like a MacBook to me.

Chiefly, the MacBook Neo is made from aluminum, not plastic.
Aluminum is good and the Neo is solid.


"It wasn't just a redesign, it was starting from the beginning, and we're not using cheaper materials, it's incredible aluminium," she said.
The Neo feels good and balanced in the hand.
 
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Marketing might have been strange, but if so, it's been strangely effective! Selling very well...
As is usually the case from Apple. See statements such as, "and we think you are going to love it!" If the products weren't good enough we wouldn't put up with it! 😀
 
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It's hard to follow the circular reasoning in much of this thread. There's a bright line from the original polycarbonate MacBook to the MacBook Neo. That first white/black MacBook couldn't be built with an aluminum case because it was too expensive to do so. It had a non-backlit keyboard and the lowest-end trackpad at the time. And its screen was not as good as the Air or the Pro.

But there were intermediate steps that help to confirm this lineage. Apple made a MacBook (non-Air/Pro) that also had an aluminum body around 2008 that cost $100 more than the classic plastic MacBook. I have one. It looks and feels like the 13" MacBook Pros of the era. They also built a polycarbonate unibody version in 2009-10, the final plastic MacBook. I have that as well. It's my favorite Mac of the early Intel MacBook line. Both versions had a limited run, probably to prove they could make both while testing them for durability.

Then Apple used the term "MacBook" for the 12-inch aluminum unibody version. And that IMO was the mistake. That's the one that deserved a truly different name, like "MacBook Nano" or "MacBook mini". It didn't work within the previous framing and marketing of the MacBook, and in the end it sullied the name with its issues. It was expensive like the first MacBook Air versions. It couldn't be built cheaply. It had the butterfly keyboard and gambled on the single USB-C port. The MacBook 12" is still celebrated here and among Mac nerds for being a cult classic: highly treasured, deeply flawed. So it's not surprising Apple might want to establish a different brand for a product that serves two purposes in that it harkened back to the polycarbonate MacBook of many millenials' youths, and updated it for the Apple Silicon era. The M1 Air provided the unofficial bar for the Neo. If it couldn't meet and perhaps surpass the M1 in terms of performance, it wasn't ready. So they held it back and waited for the perfect time to strike with the A18 Pro. So far, so good.
 
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It's hard to follow the circular reasoning in much of this thread. There's a bright line from the original polycarbonate MacBook to the MacBook Neo. That first white/black MacBook couldn't be built with an aluminum case because it was too expensive to do so. It had a non-backlit keyboard and the lowest-end trackpad at the time. And its screen was not as good as the Air or the Pro.

But there were intermediate steps that help to confirm this lineage. Apple made a MacBook (non-Air/Pro) that also had an aluminum body around 2008 that cost $100 more than the classic plastic MacBook. I have one. It looks and feels like the 13" MacBook Pros of the era. They also built a polycarbonate unibody version in 2009-10, the final plastic MacBook. I have that as well. It's my favorite Mac of the early Intel MacBook line. Both versions had a limited run, probably to prove they could make both while testing them for durability.

Then Apple used the term "MacBook" for the 12-inch aluminum unibody version. And that IMO was the mistake. That's the one that deserved a truly different name, like "MacBook Nano" or "MacBook mini". It didn't work within the previous framing and marketing of the MacBook, and in the end it sullied the name with its issues. It was expensive like the first MacBook Air versions. It couldn't be built cheaply. It had the butterfly keyboard and gambled on the single USB-C port. The MacBook 12" is still celebrated here and among Mac nerds for being a cult classic: highly treasured, deeply flawed. So it's not surprising Apple might want to establish a different brand for a product that serves two purposes in that it harkened back to the polycarbonate MacBook of many millenials' youths, and updated it for the Apple Silicon era. The M1 Air provided the unofficial bar for the Neo. If it couldn't meet and perhaps surpass the M1 in terms of performance, it wasn't ready. So they held it back and waited for the perfect time to strike with the A18 Pro. So far, so good.
Again, it’s not the device. It’s the hilarious marketing.
 
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Two things can be true at the same time, it IS a quality product, and they DID make it sound like no compromises were made in regards to being a MacBook, when there clearly were.

You can like a product, and think the marketing for it is misleading to the uninitiated. It’s not semantics, words matter. That’s not me crapping on the product, just on the script provided to market it.

You’re suspended now so I guess you’ll never see this but…

OMG!!

So you’re saying she lied because she said it’s a MacBook when it’s not as powerful as its more expensive siblings??

What can’t it do that is so undeniably “MacBook” in your mind?

There’s nothing wrong with the marketing. It’s so obviously a MacBook next to the rest of the lineup based on its look and feel, its operation, and everything else that makes a Mac laptop a Mac laptop. It’s no less a MacBook against the rest of the MacBooks than the Mac mini is a Mac, next to a Mac Studio.

I wish you weren’t suspended so you could answer this: if you disagree with those last two paragraphs then get specific and tell me exactly what essential features it lacks that disqualifies it as a MacBook.

Aside from that, I’d love to know what you did to get suspended. Hopefully “suspended” doesn’t mean “expelled” and you’ll be back someday to answer.
 
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In what way did that move anything forward from a tech perspective?

Why does it have to be tech to be innovative?

This MacBook does something no other portable Mac has ever achieved under anyone’s watch, including both of Steve’s, and it’s something people have been wanting for decades: it comes in at a price that competes with “cheap” Windows laptops.

And while it’s doing that it does NOT compromise compared with those it’s competing against. In fact it wipes the floor with them for what it delivers to the user.

Even for Apple, that’s innovative. And Tim did it, when Steve never could.

Sure, it doesn’t have a haptic trackpad, or P3 Color, or Thunderbolt, or USB3 more than once, or half a dozen other things that its pricy siblings have, but those specific things become the essentials for doing what it’s supposed to do, as a Mac?

How many other laptops, of any decent brand, at this price point can do even most things let alone everything this machine does? If you can find anything, include links to specs, with the price for those specs, or it doesn’t count.
 
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Or a "compromise" could be, we had to forego the M-series processor, the fastest ssd, multiple high speed ports, magsafe, back-lit keys, and a different manufacturing process to meet the lower MSRP. Which would also be what happened. It's fine if people like it, but it is definitely compromised in terms of functionality to the rest of the macbook line.

By the way, Windows laptop manufacturers also have lower end devices that are compromised. It isn't like they are immune either.

I don’t think you know what “compromised” means in this context.

Though even if that’s not a fair comment then I guess the response to your post depends on your intended meaning.

If you’re trying to refute her comments, you’re failing because she was referring to industrial design not specs, and in that context, it is not compromised.

If you’re not trying to refute her comment, then, ok, sure, maybe it’s compromised functionally compared with the rest of the lineup… so what? What does that have to do with the article or her comments?
 
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I don’t think you know what “compromised” means in this context.

Though even if that’s not a fair comment then I guess the response to your post depends on your intended meaning.

If you’re trying to refute her comments, you’re failing because she was referring to industrial design not specs, and in that context, it is not compromised.

If you’re not trying to refute her comment, then, ok, sure, maybe it’s compromised functionally compared with the rest of the lineup… so what? What does that have to do with the article or her comments?
I have no idea what you are trying to say here. I was talking about the marketing but people are getting suspended for comments in this post, so I will say nothing else. Good day.
 
Why does it have to be tech to be innovative?

This MacBook does something no other portable Mac has ever achieved under anyone’s watch, including both of Steve’s, and it’s something people have been wanting for decades: it comes in at a price that competes with “cheap” Windows laptops.

And while it’s doing that it does NOT compromise compared with those it’s competing against. In fact it wipes the floor with them for what it delivers to the user.

Even for Apple, that’s innovative. And Tim did it, when Steve never could.

Sure, it doesn’t have a haptic trackpad, or P3 Color, or Thunderbolt, or USB3 more than once, or half a dozen other things that its pricy siblings have, but those specific things become the essentials for doing what it’s supposed to do, as a Mac?

How many other laptops, of any decent brand, at this price point can do even most things let alone everything this machine does? If you can find anything, include links to specs, with the price for those specs, or it doesn’t count.
This is one of the most to the point replies I have seen on MR in a long time.

This was a brilliant strategy by Apple. Not only does it open the lower end for those who don’t need computationally or memory intensive applications, but it’s a gateway to the higher specs Air and Pro.

And as noted above, Tim did this, not Steve.
 
Why does it have to be tech to be innovative?

This MacBook does something no other portable Mac has ever achieved under anyone’s watch, including both of Steve’s, and it’s something people have been wanting for decades: it comes in at a price that competes with “cheap” Windows laptops.

And while it’s doing that it does NOT compromise compared with those it’s competing against. In fact it wipes the floor with them for what it delivers to the user.

Even for Apple, that’s innovative. And Tim did it, when Steve never could.

Sure, it doesn’t have a haptic trackpad, or P3 Color, or Thunderbolt, or USB3 more than once, or half a dozen other things that its pricy siblings have, but those specific things become the essentials for doing what it’s supposed to do, as a Mac?

How many other laptops, of any decent brand, at this price point can do even most things let alone everything this machine does? If you can find anything, include links to specs, with the price for those specs, or it doesn’t count.
I will say nothing as people are getting suspended. That said, You think Tim came up with the cheap Macbook? My iBook says differently. Yeesh. But again, people are getting suspended in this thread. So, good day.
 
I will say nothing
You keep using that phrase...
1774545479286.jpeg

😂just playing around
 
"Innovative" can mean more than using the latest tech. It can also mean packaging current tech in a way that competitors can't touch. MKBHD knows. Qualcomm, Intel, and the cheap laptop manufacturers know.

 
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