NFC looks like it will catch on with or without Apple
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iPhone implementation for this will create wide spread adoption and usage in the US. Nobody else using the tech at this point will have a big enough impact to create a viable NFC ecosystem in the us
In both developed (U.S.) and developing (China) economies Apple is not the leading ecosystem.
"Nokia Oyj lead the China smartphone market in the third quarter with 28 percent market share, while HTC Corp head the pack in the U.S. market with a 24 percent share ahead of Apple's 20.6 percent share, according to the [Strategy Analytics] research."
and from another report on the wire:
"While the decade-old technology, called near-field communications (NFC), is well-established in Japan and South Korea, its use has been stymied in Europe and North America by the competing interests of banks, merchants, device makers and wireless carriers.
This year, however, the logjam started to break after Google included NFC support in its Android operating system, the world's most popular smartphone software, and Nokia said all its phones will be NFC-enabled by the end of 2011.
RIM moved to stake its claim in September, saying NFC chips embedded in several of its newest phones would allow users to gain access to office buildings."