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British carrier EE today announced that it will soon become the world's first carrier to bundle Apple One as a free perk with a phone plan.

Apple-One-Apps-Feature-2.jpg

In a press release spotted by 9to5Mac, EE said Apple One will be included with its newly revamped Full Works plan starting August 31. The plan will include Apple One's individual tier, which normally costs £14.95 per month in the UK and includes access to Apple Music, Apple TV+, Apple Arcade, and iCloud+ with 50GB of storage.

EE's existing Full Works plan already included Apple Music, Apple TV+, and Apple Arcade individually, so the only addition is the complimentary iCloud storage. More importantly, it sets the stage for other carriers to bundle Apple One around the world.

On a standalone basis, Apple One allows customers to subscribe to multiple Apple services through a single plan with unified billing and for less money than subscribing to all of the services individually. More details are available in our Apple One guide.

Article Link: Apple One Included With EE's Revamped 'Full Works' Phone Plan in UK
 

arkitect

macrumors 603
Sep 5, 2005
6,370
7,564
Bath, United Kingdom
I wonder what happens if someone (as I am) is already on the 2GB plan…

Eh. I pay £6 a month for unlimited calls, texts and 4GB of 5G data, and it is a 30-day rolling contract, so I can upgrade when I need more data and then downgrade when I am back with WiFi.
Same with me. 30 day rolling is the only way to go. When I know I'll be travelling away from home a lot I change to a higher data tier and then back again.
 
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deathcab

macrumors regular
May 26, 2009
107
412
Man, the cost of cell phone plans (or tariffs, as I understand you Brits like to call them) are so much cheaper in the UK than what we pay here in the US.
 

xxray

macrumors 68020
Jul 27, 2013
2,411
6,536
Apple's been pushing these One plans hard lately. I've been seeing a ton of ads for them.
 

Brenster

macrumors 6502a
Jul 7, 2008
781
759
Man, the cost of cell phone plans (or tariffs, as I understand you Brits like to call them) are so much cheaper in the UK than what we pay here in the US.

On EE here along with my immediate household. £20 each (24.11USD) for me and £16 (19.27USD) each for additional lines for wife & son gets us 120GB 5G data each, along with unlimited voice/SMS (not that we use much of the latter two). The cost includes tax as well. Decent 5G coverage for son & I on iPhone 12 & 13 Pro respectively, wife constrained to 4G on her 11. These are 24 month SIM only (service only) contracts, as our phones are bought directly from Apple.

If it’s any consolation, a number of us Brits wince when we see what the US carriers charge (AT&T & Verizon especially). There’s an argument for us having less geography to cover in cell towers, but even still.

On the EE Apple One thing, it looks like this is only for monthly contracts that include buying an iPhone direct from EE. Was hoping that I might be able to snag Apple One Premium at a slight discount from EE rather than the £29.99 I pay Apple per month. Not to be though - EE supplied Apple One is individual only, and as part of a handset inclusive contract.
 

Saturnine

macrumors 65816
Oct 23, 2005
1,448
2,223
Manchester, UK
Not sure this makes a lot of financial sense really. I’m currently on the Full Works Plan at £35 per month, up from £31 when I took it out.

My contract is up in October so I’ve been looking at alternatives. Most plans come with unlimited texts and phone calls now, so it’s mostly just a question of how much data I need. Smarty is doing 50Gb for £10 a month. That also includes EU roaming…

As a BT broadband customer I could also go for their 50Gb plan and get BT Sport App access for ~£15 a month, albeit that’s a 12-month contract.

The EE Full Works plan is currently £43 a month which will increase by RPI + 3.9% in March, potentially taking it up to around £50. At that price point, I’m pretty certain it’s far from the cheapest deal around for most customers.
 
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BMox81

macrumors 6502a
Apr 14, 2014
875
467
United Kingdom
I've just negotiated down from my £35 contract to a SIM only £10 for the next 3 months and then £20 for the duration (24M), 5G, 160gb data and a Smart Benefit.

So while I can use the benefit to get AM if I want it, if I ever go back to Apple One it would only be to the Premier Tier so the fam get everything as well.
 
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LV426

macrumors 68000
Jan 22, 2013
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Man, the cost of cell phone plans (or tariffs, as I understand you Brits like to call them) are so much cheaper in the UK than what we pay here in the US.

I've wondered about this. A couple of possible reasons spring to mind:

People in the UK on average earn quite a bit less than people in the US, so phone plans are definitely price sensitive.
Population density in the UK is several times higher than in in the US, so I imagine you need more cell towers to cover the US population.
 
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H2SO4

macrumors 603
Nov 4, 2008
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Eh. I pay £6 a month for unlimited calls, texts and 4GB of 5G data, and it is a 30-day rolling contract, so I can upgrade when I need more data and then downgrade when I am back with WiFi.
Massive difference between what you have and this;

Want unlimited data?​


If you're looking for a plan with unlimited data, look no further. Choose our Full Works plans, with no allowance limits and no speed caps. And you can even gift data.
 

Ashbash75

macrumors 6502
Dec 17, 2017
283
489
Go sim free, otherwise you get ripped off. If you can't afford the rip off prices for a new iphone that apple charges then there are credit cards with 0% interest free on new purchases for up to 2 years.

Been with giffgaff now ( o2 network) for 3 years nows, a tenner a month, no complaints, touch wood.
 

arkitect

macrumors 603
Sep 5, 2005
6,370
7,564
Bath, United Kingdom
Massive difference between what you have and this;

Want unlimited data?​


If you're looking for a plan with unlimited data, look no further. Choose our Full Works plans, with no allowance limits and no speed caps. And you can even gift data.
Not everyone is interested in unlimited data.

I have a 7GB plan and I barely use more than 2GB… so… unlimited would be of little use to me.
£6.55/mth 🤷🏻‍♂️
 

H2SO4

macrumors 603
Nov 4, 2008
5,190
6,422
Go sim free, otherwise you get ripped off. If you can't afford the rip off prices for a new iphone that apple charges then there are credit cards with 0% interest free on new purchases for up to 2 years.

Been with giffgaff now ( o2 network) for 3 years nows, a tenner a month, no complaints, touch wood.
Is that truly Apples to Apples though.
I mean over two years does the cost of the phone and amount of data compare favourably?
 

CoMoMacUser

macrumors 6502a
Jun 28, 2012
880
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If it’s any consolation, a number of us Brits wince when we see what the US carriers charge (AT&T & Verizon especially). There’s an argument for us having less geography to cover in cell towers, but even still.
What's coverage like? All of my Brit clients lament how they still don't have 4G outside of cities and that 4G and 5G are spotty in many cities. Is it really that bad?
 
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H2SO4

macrumors 603
Nov 4, 2008
5,190
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Not everyone is interested in unlimited data.

I have a 7GB plan and I barely use more than 2GB… so… unlimited would be of little use to me.
£6.55/mth 🤷🏻‍♂️
Yeah I get that but it seems odd to ignore the main point of a contract and talk up something else.
Surely comparing a low data plan is more useful?
 
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arkitect

macrumors 603
Sep 5, 2005
6,370
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Bath, United Kingdom
Yeah I get that but it seems odd to ignore the main point of a contract and talk up something else.
Surely comparing a low data plan is more useful?
True, but I guesss perhaps that poster felt what they were getting was as good as unlimited. 🤷🏻‍♂️ 🙂

Anyway!

I always wonder what people use unlimited for. Maybe I am just lucky to live in a WiFi rich environment.
 

H2SO4

macrumors 603
Nov 4, 2008
5,190
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What's coverage like? All of my Brit clients lament how they still don't have 4G outside of cities and that 4G and 5G are spotty in many cities. Is it really that bad?
I don’t think so. They aren’t the cheapest but I’ve moved over to Vodafone as I’ve found it best for coverage.
My contract is unlimited Max and I do get 4G almost everywhere I go.
5G in more places than I expect. That applies outside of the UK and Europe.
I’m fact a trip to Mexico where out of the 4 of us only the Vodafone guy had useful access us what changed me.
The other networks may have caught up now but I’ve not been not been interested enough to check.
 
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arkitect

macrumors 603
Sep 5, 2005
6,370
7,564
Bath, United Kingdom
What's coverage like? All of my Brit clients lament how they still don't have 4G outside of cities and that 4G and 5G are spotty in many cities. Is it really that bad?
5G is very spotty.
But coverage depends on provider.

Here in Bath EE give full 5G coverage but O2 have none at present. And it is a medium sized town of around 100,000 people.
 
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H2SO4

macrumors 603
Nov 4, 2008
5,190
6,422
True, but I guesss perhaps that poster felt what they were getting was as good as unlimited. 🤷🏻‍♂️ 🙂

Anyway!

I always wonder what people use unlimited for. Maybe I am just lucky to live in a WiFi rich environment.
Yeah there is that.
I use mine so that I can feel like I’m at home everywhere I am.
I see that pop up about data size when updating apps, but think - so what.
It’s my phone and hotspot for myself and others at times both at home and at work.
 
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