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Massive difference between what you have and this;

Want unlimited data?​


If you're looking for a plan with unlimited data, look no further. Choose our Full Works plans, with no allowance limits and no speed caps. And you can even gift data.
I clearly said it was a 30 day contract so could upgrade to unlimited data when required and downgrade when I no longer needed it. I’d never pay for unlimited data at all times as I get Wi-Fi most places. I’d only upgrade to the unlimited everything plan if I was away. So I pay £6 per month most of the time and then pay £20 unlimited everything when needed.
 
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Be careful if you have several years of subscription to go. I did for apple music and when I took out the EE music offer it wiped my pre-existing 4 years remaining and dropped it to 1 year. I refuse to take them up on the Apple TV offer as this will undoubtedly happen again. I have 3 years on that.
 
Apple's services revenue (which includes Apple One) has been growing like crazy. Better margins, no reliance on supply chain or country of manufacturer.
^^ This.

There's only so much hardware you can sell. A sort of "victim of their own success", people tend to hold on to Apple products longer, which reduces their hardware sales. They've also lowered the prices for their hardware as well. A 9th gen ipad (64 GB), brand new, was as low as $300 (USD). A decade back, an entry level iPad alone would be something like $550, unless you got a used one (that's how I got my iPad Air, 1st gen, 128 GB, for only $400 when its MSRP was $800). Ditto with cheaper iPhones. Pushing subscriptions is also a numbers game.


Not everyone is interested in unlimited data.

I have a 7GB plan and I barely use more than 2GB… so… unlimited would be of little use to me.
£6.55/mth 🤷🏻‍♂️
I prefer to do most of my internet on a desktop PC with ethernet cable. Or perhaps via wifi on a Chromebook. 2.5 to 3 GB would be on the heavier side for me. IIRC, my typical usage is about 1 to 1.5 GB a month, if even that. OTOH, for young 'uns who do stuff exclusively on their phones, they can easily burn through 16 GB per month!
 
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On EE here along with my immediate household. £20 each (24.11USD) for me and £16 (19.27USD) each for additional lines for wife & son gets us 120GB 5G data each, along with unlimited voice/SMS (not that we use much of the latter two). The cost includes tax as well. Decent 5G coverage for son & I on iPhone 12 & 13 Pro respectively, wife constrained to 4G on her 11. These are 24 month SIM only (service only) contracts, as our phones are bought directly from Apple.

If it’s any consolation, a number of us Brits wince when we see what the US carriers charge (AT&T & Verizon especially). There’s an argument for us having less geography to cover in cell towers, but even still.

On the EE Apple One thing, it looks like this is only for monthly contracts that include buying an iPhone direct from EE. Was hoping that I might be able to snag Apple One Premium at a slight discount from EE rather than the £29.99 I pay Apple per month. Not to be though - EE supplied Apple One is individual only, and as part of a handset inclusive contract.
IIRC, you guys pay "the same" for fuel, but GBP is worth more than USD, and the cost is per liter, not gallon?

Hope T-Mobile can add this as well. They're generally good with perks, but this would be extra nice since I'm already paying through my nose
I got a year's of Paramount Plus from them. It's the with-ads version so it's not great, but I use it on a limited basis.

Netflix is included with their Magenta and Magenta Max plans, but I don't use anywhere close to that much data. If I want Netflix, I'm better off just getting it a la carte.
 
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Man, the cost of cell phone plans (or tariffs, as I understand you Brits like to call them) are so much cheaper in the UK than what we pay here in the US.
That’s what you get for being greedy and having so much land for those carriers to have to cover. 😉
 
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The reason they are offering this bundled with a two year phone contract is you can't cancel if times get hard.
Yes, you can switch perk but that doesn't save the user money so is less likely to move away from a bundle that includes tv, video and storage as they cover a lot of bases.

If you are anywhere near not being able to afford your bills, don't sign up for something like this.
 
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What's coverage like? All of my Brit clients lament how they still don't have 4G outside of cities and that 4G and 5G are spotty in many cities. Is it really that bad?
UK coverage is way better than the US. Same for both if you are in rural areas. with EE, I am getting 5G in most cites and over 200mb speeds. One main thing is if you are inside. Houses here are 99% stone or brick, so harder for the signal to get through unlike wooden houses. Definitely cheaper here than the US or CA. I travel for work and I am with EE, unlimited data for £28 a month ad I can use 15GB of that in the US or CA too.
 
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What's coverage like? All of my Brit clients lament how they still don't have 4G outside of cities and that 4G and 5G are spotty in many cities. Is it really that bad?

I get 5G both at work and home in a medium sized town on the North West coast of England via EE, not a major city like Manchester or Liverpool. 4G is standard around town where 5G coverage has yet to be rolled out. Whilst down in London a couple of weeks ago, 5G was pretty standard everywhere (non-US/North American iPhones only have sub-6 5G, not mm-wave).

On the motorways, trains etc between towns and cities 4G is ubiquitous and quite often CarPlay will tell me I’m on 5G. 4G coverage gets a little spotty when in rural areas.

All of the above is my experience on EE. O2, Vodafone & Three will have their own coverage strengths and weaknesses.

All in all, my 4G/5G coverage and experience with EE is pretty good. Switched to them from O2, who had iPhone exclusivity from the 2007 launch, in 2014 and haven’t had any cause for concern with their coverage/service.

IIRC, you guys pay "the same" for fuel, but GBP is worth more than USD, and the cost is per liter, not gallon?

Petrol/gas here is sold by the litre. There are 3.785 litres to a US gallon.

Taking our pump price of my local supermarket filling station, of 167.9p (£1.679p) per litre, this works out at £6.35 or 7.64USD per US gallon. Not sure how that compares to the pump prices across the pond.
 
This is one of those deals that sounds a lot better on paper than in reality.

The cheapest tariff EE (SIM only) is £15 a month on a 24 month contract, for 1gb of data and Apple One ‘free’ for six months - following which you pay for all the additional perks as options.

EE has the best coverage but it is only marginally better than competitors. To put this price into perspective, you can get a Vodafone SIM with 50gb of 5G a month on a 12 month contract for £16 a month. Go figure…
 
That’s cool although I find it hard to justify because my daughter just likes the free games with all the ads.. which really frustrates me as I can’t stand them as they all feel like cheap spyware games from the 90’s
 
Not sure this makes a lot of financial sense really. I’m currently on the Full Works Plan at £35 per month, up from £31 when I took it out.

My contract is up in October so I’ve been looking at alternatives. Most plans come with unlimited texts and phone calls now, so it’s mostly just a question of how much data I need. Smarty is doing 50Gb for £10 a month. That also includes EU roaming…

As a BT broadband customer I could also go for their 50Gb plan and get BT Sport App access for ~£15 a month, albeit that’s a 12-month contract.

The EE Full Works plan is currently £43 a month which will increase by RPI + 3.9% in March, potentially taking it up to around £50. At that price point, I’m pretty certain it’s far from the cheapest deal around for most customers.
I changed two weeks ago from EE to O2. I was with EE since my T-mobile days. So I’ve moved from rolling 30 days for 20gb and unlimited texts and calls at £20 a month plus £7 for my watch

I’m now in a 12 month sim only deal, 40g data, unlimited texts and calls. £t for watch. But coz I’m a virgin media customer for my broadband, they doubled the data to 80gb for free. And what I didn’t realise at the time, they upgraded my broadband tier to the next level for free. So I’m paying £33 for 1gb broadband too

great deal though I had some issues with roaming at first with o2
 
You think UK is cheap? Try Ireland





Eir second biggest carrier in Ireland





€9.99 ($10.45) a month on a 30 day rolling plan


Unlimited calls & Texts


Unlimited 5G data


30GB data for roaming in EU

www.eir(dot)ie/mobile/
 
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Taking our pump price of my local supermarket filling station, of 167.9p (£1.679p) per litre, this works out at £6.35 or 7.64USD per US gallon. Not sure how that compares to the pump prices across the pond.
I'm in the central Midwest. I paid $3.24 on Saturday in a city of about 17,000. Today it's $3.59-$3.69 in my city, which is about 122,000.
 
Petrol/gas here is sold by the litre. There are 3.785 litres to a US gallon.

Taking our pump price of my local supermarket filling station, of 167.9p (£1.679p) per litre, this works out at £6.35 or 7.64USD per US gallon. Not sure how that compares to the pump prices across the pond.
Thanks for the conversion! Prices I've seen vary from $4.50 per gallon, to $6.50 per gallon. However, fringe areas can go $7 to $10 per gallon (although those should be avoidable if you plan ahead). Overall, it looks like our gas price situation is better, but not by any large margin.
 
Man, the cost of cell phone plans (or tariffs, as I understand you Brits like to call them) are so much cheaper in the UK than what we pay here in the US.
I thought I read the phone sellers and the service sellers are separate, so you pay more for the devices but less for the service?
 
This is one of those deals that sounds a lot better on paper than in reality.

The cheapest tariff EE (SIM only) is £15 a month on a 24 month contract, for 1gb of data and Apple One ‘free’ for six months - following which you pay for all the additional perks as options.

EE has the best coverage but it is only marginally better than competitors. To put this price into perspective, you can get a Vodafone SIM with 50gb of 5G a month on a 12 month contract for £16 a month. Go figure…
Just looked at the Vodafone website and it's actually 5GB of data for £16, not 50GB!
 
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I have sim only on EE with 1 smart plan being BT sport and I pay £18 a month plus £5 to get by sport on my TV. Get 100GB of data and unlimited calls and texts.works well on a 24 month contract. I’m done with phone contracts with a phone.
 
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