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Apple Shares Four New 'One Night on iPhone 7' Ads Shot in New York, Johannesburg, Shanghai and Tokyo

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As part of its ongoing "Shot on iPhone" advertising campaign highlighting the iPhone's camera, Apple today uploaded four videos that belong to its new "One Night" series.

Each of the 15 second ads features a compilation of photos and videos captured on a single night in New York, Johannesburg, Shanghai, and Tokyo and set to music.









Designed to showcase the low-light capabilities of the iPhone 7 and the iPhone 7 Plus, all of the photos and videos in the One Night campaign were taken on November 5, 2016 in different places around the world.

Last week, Apple uploaded a one minute compilation video featuring much of the same footage, but today's videos show more of the individual photos and videos taken in each different location.

Though only four locations are shown in the videos uploaded today, the One Night ad campaign features images and videos taken by 16 photographers across 15 cities on six continents. Apple is also using the photographs as part of a "One Night" print and billboard campaign that's being showcased in 25 countries around the world.

Update: Apple has also uploaded two new videos that are part of a separate ad campaign showcasing Portrait Mode in the iPhone 7 Plus. Each video offers a short tutorial on the benefits of Portrait Mode, showing how it's able to blur the background to put the focus on the person in the photograph.





Article Link: Apple Shares Four New 'One Night on iPhone 7' Ads Shot in New York, Johannesburg, Shanghai and Tokyo
 
Article Link
https://www.macrumors.com/2017/02/20/apple-one-night-on-iphone-7-ad-series/
Apple's ad's are at their best when they show you what the product can do. Glad to see them getting back to their roots with the iPhone ad campaigns. And - dang - this camera is fantastic!
 
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ILuvEggplant said:
"iphone 7 is the best guys! Android is bad"
"that's what luxury gets you "
"the best"
"blah blah blah i love my iphone 7"
Click to expand...

Nah none of those. Try this one on for size.

Apple how about a follow-up ad to this series called "edited on Mac Pro using this suite oof apps. This is what apple uses in house to bring you such great ads"!
 
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12MP meh BUT that allows for an incremental upgrade maye 14MP next phone. My phone 20MP Zeiss Pureview.

Apl gameplan: Advertise the 12MP fokaha clear/blurry 1/2 camera, change the color

As for these ads ...who is really going to stay and do timelapse of multiple scenes...

A: no one except advertisers..oh look these are ads shocking /s
 
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now i see it said:
Any point & shoot pocket camera (Sony, Canon, etc) is a better camera than an iPhone will ever be. iPhone has a good camera for a smartphone, but it certainly isn't a good camera if you're looking for a camera.
Click to expand...
And your point is? Everyone knows it's a phone camera, but there's nothing wrong with making that camera the best it can be and promoting it, since that's what 99% of people have with them these days. The vast majority of people don't want to carry a "point and shoot" or DSLR, or GameBoy/Vita, or any other device that duplicates the functionality that their phone already provides, even if it is somewhat inferior at that functionality.

The gap between phone cameras and your average point and shoot camera has closed a tremendous amount over the last 10 years (even though both have improved) and that trend is likely to continue.
 
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HiRez said:
And your point is? Everyone knows it's a phone camera, but there's nothing wrong with making that camera the best it can be and promoting it, since that's what 99% of people have with them these days. The vast majority of people don't want to carry a "point and shoot" or DSLR, or GameBoy/Vita, or any other device that duplicates the functionality that their phone already provides, even if it is somewhat inferior at that functionality.

The gap between phone cameras and your average point and shoot camera has closed a tremendous amount over the last 10 years (even though both have improved) and that trend is likely to continue.
Click to expand...

There is this thing called focal length.... Phones will never approach DLSR for that simple reason.

Cameras on phones are nice , yet not the "end all be all" as they are the modern polaroids. People still today will break out the DLSR if they want to create memories not a phone camera. People put too much faith in phones being able to replace all...despite apl ads trying to make you feel better about spending $749
 
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now i see it said:
Any point & shoot pocket camera (Sony, Canon, etc) is a better camera than an iPhone will ever be. iPhone has a good camera for a smartphone, but it certainly isn't a good camera if you're looking for a camera.
Click to expand...

i'm not a photographer, so buying a $1000 is pointless to me.
 
BoltmanLives said:
There is this thing called focal length.... Phones will never approach DLSR for that simple reason.

Cameras on phones are nice , yet not the "end all be all" as they are the modern polaroids. People still today will break out the DLSR if they want to create memories not a phone camera. People put too much faith in phones being able to replace all...despite apl ads trying to make you feel better.
Click to expand...
I don't think there's anybody that said the iPhone is better than DSLR in terms of camera spec.

However, the iPhone, and pretty much any smartphone, will be most likely on you most of the time vs a DSLR. A famous photographer, Chase Jarvis, said that the best camera is the one that's with you.

And when do memories come up? Often times, they came up spontaneously, and the phone is more likely to be ready in creating those memories than a separate camera. My 2 cents.
 
In a world with fake news what type of news is this, diarrheas maybe?

Seriously are you guys never getting bored of this.. ?

News like:
- X new Apple [product] video's (ads) or pictures taken with an iPhone
- X Beta version release to developers (every OS it's own article)
- X Beta version release to public testers (every OS it's own article)

Especially this beta ****. Post them into the forums or something so it doesn't get in your face all the time. This crap fills up the entire front page with totally B.S and nothing to report at all.
 
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I certainly feel that this iteration of the iPhone camera was overhyped to be sure. I wanted to believe it was the end all phone camera with the duel lens, better lens etc, however from real world use I don't find much better than the 6s was. Also I believe most of the pictures in the ads are taken with the help of other professional photography equipment. Just my two cents.
 
pika2000 said:
I don't think there's anybody that said the iPhone is better than DSLR in terms of camera spec.

However, the iPhone, and pretty much any smartphone, will be most likely on you most of the time vs a DSLR. A famous photographer, Chase Jarvis, said that the best camera is the one that's with you.

And when do memories come up? Often times, they came up spontaneously, and the phone is more likely to be ready in creating those memories than a separate camera. My 2 cents.
Click to expand...

I agree that's why I love my 950 camera..I take all sorts of shots with it, nearly everyday. I also enjoy the Canon DLSR when we use it. Its simple if you want the best pic use a camera. If you want spontaneous and good enough use a phone. I have taken outstanding people in awe shots on my 950 because I had it and have a good photography mindset to set up shots. I never claim though its better than what a camera could do.

In the end its the photographer not the equipment.
 
BoltmanLives said:
There is this thing called focal length.... Phones will never approach DLSR for that simple reason.

Cameras on phones are nice , yet not the "end all be all" as they are the modern polaroids. People still today will break out the DLSR if they want to create memories not a phone camera. People put too much faith in phones being able to replace all...despite apl ads trying to make you feel better about spending $749
Click to expand...

Yes, there is a "thing" called focal length. And for many, the roughly 30mm focal length (wrt to full-frame) is ideal for what people with phones want to make photos of. That is, their travels, friends, relatives, etc.

"Phones will never approach DLSR for that simple reason."
And nobody claims they will.

Ultimately, the strength of a photo and its ability to create an emotional connection to a viewer has very little to do with the camera used. Rather, it's about the photographer and his/her life experiences, eye, imagination, ability to compose, understanding light, understanding context and choosing what's is/isn't in the frame, and much much more.

Many photographers choose to use a phone cam as their "always with them camera." I do and have been shooting with one for years.


Sculpture.jpg
 
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zombierunner said:
I don't like Apple ads.
Click to expand...

That's a very general statement. So you haven't liked 30+ years of Apple ads?
[doublepost=1487641675][/doublepost]
iMi said:
Nice ads, but reality is that iPhone camera isn't the best smartphone camera on the market. Not by a long shot. This is what brainwashing looks like.
Click to expand...

That's a stretch. Brainwashing is convincing people about something that isn't fully true. These are real, unedited photos taking on an iPhone 7, as the closing words state. There's nothing false about them. They're not saying "better than" anywhere.
 
It's not about the camera, it's about the photographer. ;)

I've seen some killer photos taken on the iPhone.
[doublepost=1487643681][/doublepost]
now i see it said:
Any point & shoot pocket camera (Sony, Canon, etc) is a better camera than an iPhone will ever be. iPhone has a good camera for a smartphone, but it certainly isn't a good camera if you're looking for a camera.
Click to expand...
Have you seen the quality of some of the lower-end Sony mirrorless cameras? Blows my mind!
 
citysnaps said:
Yes, there is a "thing" called focal length. And for many, the roughly 30mm focal length (wrt to full-frame) is ideal for what people with phones want to make photos of. That is, their travels, friends, relatives, etc.

"Phones will never approach DLSR for that simple reason."
And nobody claims they will.

Ultimately, the strength of a photo and its ability to create an emotional connection to a viewer has very little to do with the camera used. Rather, it's about the photographer and his/her life experiences, eye, imagination, ability to compose, understanding light, understanding context and choosing what's is/isn't in the frame, and much much more.

Many photographers choose to use a phone cam as their "always with them camera." I do and have been shooting with one for years.


View attachment 689444
Click to expand...

Well said and nice shot.
 
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