Apple Shares Four New 'One Night on iPhone 7' Ads Shot in New York, Johannesburg, Shanghai and Tokyo

[MH01]

Absolutely. The thing is, I always have my phone with me and it does so much more, in addition to making excellent photographs. I view it as kind of a "swiss army knife" system that supports the kind of photography i engage in.

Go to most any photography forum and the discussions almost always center on gear, and the never ending quest quest for owning "the best." It's much easier to pull out one's credit card and purchase a "better" piece of gear thinking it will make you a better photographer, than spending the enormous amount of time it takes to learn how to see, read light, engage people, learning how photos stimulate a viewer's imagination to release narrative, study the work of the greats, practice, etc, etc.

Whenever I meet a photographer I can usually size up where they are by asking a simple question: What do you shoot?

If the answer is something like, "I have a Canon 5D mk 4 with a 24-70 zoom," that tells me something.

If the answer is something like, "I make photographs of people I meet and engage in urban environments," that tells me something else.

Another iSnap:
View attachment 689464

The difference here is skill. It takes years to develop skill, natural ability takes you only so far. I'd wager to say , that had you not spend all those years learning about photography by using a SLR , you would not be taking those pics with an iPhone

And people see pics like yours and get bought into the hype of what great pics a smartphone can take .... caveat being it's not at all about the hardware, it's the person behind it and usually years of skill....

 

[Zirel]

Nice ads, but reality is that iPhone camera isn't the best smartphone camera on the market. Not by a long shot. This is what brainwashing looks like.

Then what it is?

iPhone 7 and 7 Plus cameras are the best in the market, by a long shot, that's unquestionable!

 

[zombierunner]

That's a very general statement. So you haven't liked 30+ years of Apple ads?
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No I mean the ads over the last few years including shot on iphone

 

[639051]

Yes, there is a "thing" called focal length. And for many, the roughly 30mm focal length (wrt to full-frame) is ideal for what people with phones want to make photos of. That is, their travels, friends, relatives, etc.

"Phones will never approach DLSR for that simple reason."
And nobody claims they will.

Ultimately, the strength of a photo and its ability to create an emotional connection to a viewer has very little to do with the camera used. Rather, it's about the photographer and his/her life experiences, eye, imagination, ability to compose, understanding light, understanding context and choosing what's is/isn't in the frame, and much much more.

Many photographers choose to use a phone cam as their "always with them camera." I do and have been shooting with one for years.


View attachment 689444

I really like the shot you posted. There's a nice thread dedicated to phone photography on another forum, some of it is hard to distinguish between actual camera and phone camera. Lovely images can be made with both, as you demonstrated here.

 

[BoltmanLives]

How generous of Apple to "share" new product ads with us...

Its like Apl "seeding" a Beta so cute..explains a lot. Finder and SuperDuper are cute too.
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It's confusing when this is your claim.

So basically any memories with a phone camera is invalid per your statement.


Apple is not claiming pros must abandon their gears and only use iPhone. Apple's target is the general user. Do they need DSLR?

You can be a photographer, but don't be an elitist.

The general user has no clue really even buying a $749 phone from Apl. There are better for less... well the average user actually chooses Android (only 12% choose Apl)..if they cared about pics the easy choice is a Lumia with Pureview for a lot less.

Elitist? DLSR's have been around my entire life almost. Not elitist, that would in a way be an Iphone purchaser who wants to show of what they "think" is the best by their friends. Or what the ads try to "share".

 

[iMi]

Then what it is?

iPhone 7 and 7 Plus cameras are the best in the market, by a long shot, that's unquestionable!

Just about any Lumia made in the past five years will outperform the iPhone. Sony's Xperia is unquestionably better. The list goes on. The problem is that Apple has never compared its flagship phones against the competition. They don't go out and say "we've made the best smartphone to date." They always says "this is the best iPhone we've ever made. It's amazing. So much better than the last iPhone." No ****, sherlock. Every new iPhone is the "best iPhone we've ever made." That only makes sense.

Apple never answers the question - how is this better than competition? There are legitimate points they could make, for sure. These ads imply they have the best camera in the smart phone business. They don't, but they sure want you to believe it. It's magical. I've just about given up on the iPhone camera. Taking sharp beautiful pictures in bright outdoor lighting is great and they do come out looking solid. Try more challenging conditions and things get blurry fast. Plus, I much prefer 16:9 aspect ratio. This isn't available on the iPhone. Just my opinion. I think they are way overrated.

 

[LordVic]

Yes, there is a "thing" called focal length. And for many, the roughly 30mm focal length (wrt to full-frame) is ideal for what people with phones want to make photos of. That is, their travels, friends, relatives, etc.

"Phones will never approach DLSR for that simple reason."
And nobody claims they will.

Ultimately, the strength of a photo and its ability to create an emotional connection to a viewer has very little to do with the camera used. Rather, it's about the photographer and his/her life experiences, eye, imagination, ability to compose, understanding light, understanding context and choosing what's is/isn't in the frame, and much much more.

Many photographers choose to use a phone cam as their "always with them camera." I do and have been shooting with one for years.


View attachment 689444

Wonderful Photo.

hey, I know it's all about the photographer. But, having the best quality camera is always nice. The better the camera on the phone, the better overall. Yes, a great photographer is going to take a good photo, even with a lower quality camera. But the one thing I find, having a better camera means you have a better chance of taking a photo you like on the first try. Nothing sucks more than thinking you took a great shot, but once you blow it up and throw it in Lightroom or on a larger 30" screen, it looks like hot mess of noise and aberrations
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Then what it is?

iPhone 7 and 7 Plus cameras are the best in the market, by a long shot, that's unquestionable!

iPhone's camera's are rated as ONE of the best. but in the last round of battles, it wasn't rated the Best.

HOWEVER:

All of these camera's are excellent, top quality and so close that while it may not be #1, it's close enough that nobody is really going to notice the difference in day to day life.

Most rating sites for cameras have rated The Pixel and the S7 slightly ahead. But they're all neck and neck. Even some other phones are coming with such amazing cameras. One PLus 3T apparently knocked it out of the park.

Analogy:

It's like trying to compare two students in the class. one with 98% score and one with a 97% Score. at the end of the day, Both are genius's and excellent and you'd be happy employing either.

 

[theBostonian]

I'm just curious about the demographics of Apple's customers: What proportion are white and what proportion non-white? Lately it seems all of their adverts are geared toward selling products to non-whites, are they really such a huge market share?

 

[BoltmanLives]

I'm just curious about the demographics of Apple's customers: What proportion are white and what proportion non-white? Lately it seems all of their adverts are geared toward selling products to non-whites, are they really such a huge market share?

Its about finding new buyers as most have moved on from Apl expense...any demo will do.

 

[JoeyEatWorld]

Well, the world could have been their oyster if they did one in Bangkok.

 

[palmerc2]

Didn't do One Night in Bangkok tisk tisk.

 

[sethmeisterg]

I bet they won't have the guts to do a "One Night In Paris" LMAO

or "One Night In Bangkok".

EDIT: Two others beat me to it!