Apple Online Store Down with New Look

[ebow]

sorry if someone else already said this, but...

It blows my mind that Apple needs to take their entire store down each time they release an updated product. Admittedly I've never run an e-commerce site myself, but the expression "you're doing it wrong" comes to mind each time it happens. Imagine if Amazon, Walmart, Sears, etc., had to do that--their sites would never be up.

 

[jonnyb]

sorry if someone else already said this, but...

It blows my mind that Apple needs to take their entire store down each time they release an updated product. Admittedly I've never run an e-commerce site myself, but the expression "you're doing it wrong" comes to mind each time it happens. Imagine if Amazon, Walmart, Sears, etc., had to do that--their sites would never be up.

They probably don't have to. They probably do it because of the incredible amount of interest it generates.

 

[Bubba Satori]

Ten new adapters, accessories and apps to give the iPad nearly the functionality of a laptop.
Winning.

----------

sorry if someone else already said this, but...

It blows my mind that Apple needs to take their entire store down each time they release an updated product. Admittedly I've never run an e-commerce site myself, but the expression "you're doing it wrong" comes to mind each time it happens. Imagine if Amazon, Walmart, Sears, etc., had to do that--their sites would never be up.

It's an attention stunt. Everybody knows it.

 

[vincenz]

Well wasn't that anticlimactic..

 

[eli.stone]

This looks new

Looks like they have updated the chatting to a Specialist (UK Store anyway)

 

[Gjwilly]

Don't know if its related but the Palo Alto store has a big black curtain drawn across the front windows so you can't see inside.

 

[markcres]

So....Apple puts up a maintenance message and then we learn that "The online store returned without any notable changes". Why hasn't the world press reported this on this exciting news yet ? There is nothing on the BBC news channel!

 

[Screwball]

That pink flower is not whimsical, it's designed to make the screen look vibrant. The Mac startup face was whimsical. The old 80s system icons were whimsical. The candy iMac and swivel iMacs were whimsical. The sticky note, while perhaps not filled with whimsy, was at least informal. Simulated leather and stitching on iOS are not whimsical, it's just tacky. And Serious Shiny Techie placards are certainly not whimsical; they are digital neckties that need to be loosened.

I understand the need for color-critical work to not be marred by the OS, but I'm pretty sure Apple could program a "serious work" color mode for Photoshop, Aperture and Final Cut. Though plenty of people have gotten great work done with a bit of whimsy in their computer life.

Whimsical galore

 

[finchna]

Update: The online store returned without any notable changes.

then why is this story still up?

 

[ngenerator]

Don't know if its related but the Palo Alto store has a big black curtain drawn across the front windows so you can't see inside.

Inventory time perhaps?

 

[fruitycups]

It was a fake.
You know rhe ones that ronaldo does to pll

 

[l.w41sh]

macbook pro 13 has a new option, 512gb SSD for £960
EDIT:macbook pro 15 has antiglare screen, can;t remember it being there before, also has 512gb SSD
Macbook pro 15 has high res glossy aswell

I don't remember these things being there either.
And I was looking at the MacBook pro specs just the other day.
(I am in the market for a new one for college.)

 

[digitalhen]

macbook pro 13 has a new option, 512gb SSD for £960
EDIT:macbook pro 15 has antiglare screen, can;t remember it being there before, also has 512gb SSD
Macbook pro 15 has high res glossy aswell

Excellent spot. Has anyone seen that before?

http://d.pr/zlPQ

Edit: Must have existed before now: https://forums.macrumors.com/threads/1139147/

 

[Gasu E.]

sorry if someone else already said this, but...

It blows my mind that Apple needs to take their entire store down each time they release an updated product. Admittedly I've never run an e-commerce site myself, but the expression "you're doing it wrong" comes to mind each time it happens. Imagine if Amazon, Walmart, Sears, etc., had to do that--their sites would never be up.

Apple has 12 featured products on their site, and a major upgrade to any of these is a well-orchestrated event. So yeah, the curtain goes down during the release event-- that's part of the promotional strategy.

 

[nylonsteel]

re original article

gonna miss the yellow sticky

had a 1990's down home classic feel

now looking aapl corporate

time marches on...

 

[lifeguard90]

Man, this is a _REVOLUTION_! A gray background sticker instead of yellow post-it! Incredible! Look at those rounded edges! What a nice selection of fonts!

thats awesome! ha nice mocking reply

 

[jonnysods]

I'll always have the memories. Goodbye yellow post it note.

 

[winston1236]

very corporate

 

[Markplush96]

Apple has online support now

 

[milo]

They probably don't have to. They probably do it because of the incredible amount of interest it generates.

During a major announcement, that makes sense.

But the site also goes down at seemingly random times only to come back up with very minor updates (sometimes nobody can even spot the difference). This morning was a perfect example, much ado about nothing. In cases like this it does make Apple look like a bit of a clown show. Same goes for support articles being unavailable on Apple's site.

 

[RedRaven571]

Man, this is a _REVOLUTION_! A gray background sticker instead of yellow post-it! Incredible! Look at those rounded edges! What a nice selection of fonts!

Be careful, You Know Who had a thing for fonts......

 

[GREEN4U]

The underwhelming events of late last night was chillingly reminiscent of my Christmas mornings as a child.

 

[C62008]

Death by a thousand iOS cuts

That iOS design is spreading like a cancer.

I couldn't agree more.

 

[Derpage]

Consumer Electronics on top, Computers on bottom row...Is that new?
Huh.