Apple Online Store Goes Down Ahead of iPhone 12 Apple Event

[ct2k7]

I work for a big company and we do the same thing when it's black friday!

We don't know how the Apple platforms are build, but when you are a big company you probably have a lot of platforms integrated that sync one with another and after updating all, you need to make sure everything works!

Also when you are expecting a large number of traffic you make some performance improvements and caching for the website! That needs to be done after everything was tested and it's ready to go live and usually takes some time.

And maybe they don't take 6 hours to do ... but if there is a problem, better have time to fix it than not be ready cause you closed the store only 2 hours before event

6 hours to do a deployment?

 

[brgjoe]

Yeah, they lost a sale on that refurbished 2nd generation iPad I was looking at!

 

[Lwii2boo]

Here we go again. The idiotic 'store goes down for 6 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.

And for those who think it makes things 'more exciting' ... all I can say is grow up.

And by the way, Apple gets rid of magsafe and the external battery indicator led (two things I thought were ingenious and useful) in the name of 'progress' ... yet they keep on with this stone-age theater of shutting down the site to update a few products.

100% agree. It's for sure an archaic marketing move to create artificial hype / buzz around new products. They know thereafter stupids articles, comments on Twitter etc will reinforce the keynote and new product visibility.

But most people like stupid marketing tbh (especially young ppl), no idea why, they feel priviliged or the product mysterious who knows...

 

[itsmilo]

I am surprised they are not kicking everyone out of their Apple Stores before an announcement to be honest. HYPE

Why not set up some screens in the windows with a countdown to the keynote and hand out pride face masks for EXTRA HYPE 😅

 

[TantalizedMind]

Man, it cracks me up watching everyone whine when Apple does this. Like they planned on going to the store and buying something right now.

It’s even funnier that I went to the Apple Online Store hoping for a discount on items since its Amazon/Target/Walmart Day.

 

[Tavicu]

6 hours to do a deployment?

Did you read my whole message?

Probably not 6 ... maybe 3 or 2! But if you have a problem with one platform? Better have time to fix it

 

[azentropy]

There’s nothing thrown down the drain. Do you not buy a lawnmower because the shop was closed on a Sunday, or buy it on the Monday instead?

I buy it somewhere else.

 

[thettareddast]

Here we go again. The idiotic 'store goes down for 6 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.

And for those who think it makes things 'more exciting' ... all I can say is grow up.

They don't "have to" go down. They decided to go down.

6 hours per year of an ecommerce site represents (1 / 1460) of sales. And it's not lost sales - (1) physical stores are still open (2) you know damn well people are going right back to the site once it opens up.

So do you have a cogent argument why they SHOULDNT shutter the site?

You may not LIKE why they do it.... all I can say is grow up?

 

[Tavicu]

I buy it somewhere else.

Well ... but you don't write on any forum that the shop was closed ... right?

Imagine you going to buy a MacBook and you are not a news person ... 2 hours later a new version was released and now yours is cheaper ...

Didn't you like to have the store closed so you will not make the purchase?
Maybe you would have spent less or even better, get the new model

 

[azentropy]

Well ... but you don't write on any forum that the shop was closed ... right?

Imagine you going to buy a MacBook and you are not a news person ... 2 hours later a new version was released and now yours is cheaper ...

Didn't you like to have the store closed so you will not make the purchase?
Maybe you would have spent less or even better, get the new model

But they don't close physical stores, just the online stores. Also you miss the context of the original complaint that it just isn't keeping people from buying the large items, but needed accessories too.

 

[ct2k7]

100% agree. It's for sure an archaic marketing move to create artificial hype / buzz around new products. They know thereafter stupids articles, comments on Twitter etc will reinforce the keynote and new product visibility.

But most people like stupid marketing tbh (especially young ppl), no idea why, they feel priviliged or the product mysterious who knows...

Sorry I hadn't.

I'm in the Apple Card world and we have 0 downtime deployments with over 200 Microservices to boot up.

 

[rmoliv]

iPhones won't be available to order today but new accessories will. But close down the store for that? Really? Time to MOVE ON!!!

 

[Madman In Love]

please forgive englishe it is very carzy, i am estonia

i have a very big excite for homepod mini, in fact I have super excite!

 

[Laptopdog78]

To Apple......Any chance at this IPHONE event, that you may be able to put the iPad Air 4 on sale that you announced weeks ago at your IPAD event? Just an idea.......

 

[AirunJae]

I take it back. I was being a little jaded, but after reading the rest of the comments, y'all got me hyped 😜

 

[Nicole1980]

I take it back. I was being a little jaded, but after reading the rest of the comments, y'all got me hyped 😜

Aww, man. I was proud of you. But now you flip-flopped.

 

[Billyk711]

So, that's more than 6 hours of daytime (in Europe) selling they throw down the drain, not just for one product, but for all their products and accessories.

And if they didn’t you would say they are trying to sell old iPhone 5 hours before new ones come out, my advice is just be quiet.

 

[Billyk711]

6 hours to do a deployment?

You are the best at everything

 

[4rtemidis]

But the preorder doesn't start today, right?

 

[Billyk711]

Hype

It works,they dragged you into it.

 

[ummario]

Here we go again. The idiotic 'store goes down for 6 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.

Apple is a worldwide company, and their online website is replicated in several countries. And we know how Apple is regarding the secrecy of new products and pricing.

So in order to prevent Leaks, they need some time to prepare all the different languages/countries websites, since this information is only released in the very last minute.

 

[Kylo83]

We already know everything from today’s event so just isn’t as exciting

 

[Billyk711]

Xbox X-Cloud support or I won’t replace my iPhone XR. Balls 🏀 in your court Apple Inc.

Are you serious, I just laughed out loud

 

[joelhinch]

Where’s the Tim Cook “it’s happening” GIF ??

 

[TroyBoy30]

triggered people are funny