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there has to be some value, if you can generate enough hype over "shutting down" your website, for a couple hours. Imagine if it was offline for a day?!
i wonder how you would capture that money, if there is money in that...
 
Oh well people... no MP till January (if then). My question is this:

With testing servers, why do they have to have the store "down" at all, ever?


Answer is: They don't! It is just another of Apple's marketing hype machines that works because everybody obsessess 'OMG OMG OMG STORE IS DOWN OMG OMG! WHAT NEW PRODUCT WILL I HAVE TO BUY OMG OMG" everytime the store goes down (strike that: Everytime they TAKE the store down)

Excellent marketing, by the way.

-Allen
 
hahahahahahahahahahahahahahahahaha

you guys got your hopes up and had them crushed again.. priceless!:p
 
It was just a test for tomorrow's update, they wanted to make sure that the rumor mills worked just fine.
 
I wanted iPhone hats. :(
 

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OK, let's get all the stupid replies out of the way...

3G iPhone
PowerBook G5
New ultraportable
Anything other than a routine maintenance update or small product refresh

Back to your wild speculation.:p

Notice how, once Apple went intel, the PowerBook G5 comments died down, and then once the iPhone was released, the iPhone rumors died down, and in just one comment, they both came back:rolleyes:

"On topic", wth peeps? 3 pages just because the store's down?? Man, I don't even wanna think about MacWorld S.F.
 
This is gonna be nothing.

Not a week before Christmas.
Correct. Think about the mad chaos that would happen if Apple provided an update a week before Christmas. Seriously.. think about it. Hundreds or thousands of gifts purchased that are most likely still unopened waiting under the Christmas tree... then... Apple updates the line. Don't you think nearly every one of those people would return their product, especially since its unopened, in exchange for the latest version?

This is a no brainer... Apple has perfect strategy to wait till the 15 of January (safely clearing the 14 day return policy).
 
Correct. Think about the mad chaos that would happen if Apple provided an update a week before Christmas. Seriously.. think about it. Hundreds or thousands of gifts purchased that are most likely still unopened waiting under the Christmas tree... then... Apple updates the line. Don't you think nearly every one of those people would return their product, especially since its unopened, in exchange for the latest version?

This is a no brainer... Apple has perfect strategy to wait till the 15 of January (safely clearing the 14 day return policy).

I wonder how many Mac Pros are under the tree... :rolleyes:
But, yes, whatever Steve's strategy is, it's perfect. It is Steve after all.
 
But then you'll get thousands of post saying, 'How dare they update the *product* only 2 weeks after I got it?! This perfectly good one I have no longer works because something newer just came out!'
 
Now .Mac seems to be down. I can't connect to http://www.mac.com/ and I can't log into my e-mail account.

Maybe Apple is being dos attacked or something? Perhaps it's Microsoft's new Zune marketing strategy. :rolleyes:
 
But then you'll get thousands of post saying, 'How dare they update the *product* only 2 weeks after I got it?! This perfectly good one I have no longer works because something newer just came out!'

On the other hand if Apple were to revamp their entire product line tomorrow some here would undoubtedly sing the praises of Steve:
"Steve is a genius!"
"Just in time for Christmas, now sales will go through the roof!!!"
"I'll ebay the Mac Pro w/20GB RAM that I bought last week and get the new one because Steve wants me to"

Sorry, I know I need to drink more of the Kool-Aid.
 
Now .Mac seems to be down. I can't connect to http://www.mac.com/ and I can't log into my e-mail account.

Maybe Apple is being dos attacked or something? Perhaps it's Microsoft's new Zune marketing strategy. :rolleyes:

.mac is down for me too. Mail is driving me crazy, asking for my password every couple of minutes. And web access seems to be down. Getting fatal errors and a 504 gateway timeout. I have no idea what is going on, but it does look it could be a DOS-style issue.
 
Apple Store Online!!!

On the other hand if Apple were to revamp their entire product line tomorrow some here would undoubtedly sing the praises of Steve:
"Steve is a genius!"
"Just in time for Christmas, now sales will go through the roof!!!"
"I'll ebay the Mac Pro w/20GB RAM that I bought last week and get the new one because Steve wants me to"

Sorry, I know I need to drink more of the Kool-Aid.


Apple Store Online in California...

Didn't see any big announcements.

I have attached a screenshot for anyone interested.

All I see are simply shipping calendars by product to make it to your door by the holidays.

Peace
:apple:
 

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Well, I can access the US store site, and see nothing of merit. Anyone with a keener eye than me spot anything?

Edit: Guitar Hero 3 on the main page, maybe that's new? Also $500 off 2.4 MBP - $2099 in the Refurb area. I don't know if these are new things though.
 
.mac is down for me too. Mail is driving me crazy, asking for my password every couple of minutes. And web access seems to be down. Getting fatal errors and a 504 gateway timeout.
Well, now I can get to the mac.com website (sometimes), though it isn't loading some info (like my published pages). Mail still doing just what you report.

I would guess that Apple is undergoing some sort of nasty I.T. snafu in their data center. I cannot imagine how much money this is costing them. The store being down for an hour today had to hurt.
 
Correct. Think about the mad chaos that would happen if Apple provided an update a week before Christmas. Seriously.. think about it. Hundreds or thousands of gifts purchased that are most likely still unopened waiting under the Christmas tree... then... Apple updates the line. Don't you think nearly every one of those people would return their product, especially since its unopened, in exchange for the latest version?

This is a no brainer... Apple has perfect strategy to wait till the 15 of January (safely clearing the 14 day return policy).

i really don't like that they wait till the 15th to come out with new crap, let me have some peace until June, does it kill them to wait till then, why not announce it when it will be released in June/July... whatever... i don't care anymore:(
 
.mac is down for me too. Mail is driving me crazy, asking for my password every couple of minutes. And web access seems to be down. Getting fatal errors and a 504 gateway timeout. I have no idea what is going on, but it does look it could be a DOS-style issue.

i am having the same problems...
 
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