If you don't mind, please compare them and repost. I'm just wondering if the publisher is trying to keep it as close to print as possible. It's just a selling point for me. I could care less about People magazine but I would think a lot of other publishers will follow roughly the same model.
Magazine came in the mail today.
- Everything in the magazine is in the iPad version.
- Most stuff in in the same order
- Ads are different between the two. Seems like FEWER ads in the iPad version. Most ads in iPad version also interactive...which if you like the ad, is nice.
Where the iPad version shines:
Additional Content
First off.....in the iPad app, Katy Perry has a video showing you how to use the app.....very cool.
In the photos section, there are the same photos as the magazine, however some photos have a button to see BONUS photos.
Some of the articles in the iPad version have a behind the scene video about that article.
Those boxed pieces in People that have different sections and people, in the iPad version they are interactive. No new content, just instead of seeing everything at once, you can click on the celebs to reveal the image, text etc.
Another example of interactive content is they have a section on the babies pictures of those jackasses from Jersey Shore

. In the magazine, you see the baby picture and then in a smaller inset, you see who it is. In the iPad app, all you see is the baby pic, you then click to reveal who it is. Kind of neat.
Movie/Music/Book reviews: Where there is a movie review on the iPad, you can click to see the trailer right there. Music, click to hear a sample or click to buy album in iTunes. Books, click to buy in iBookstore.
Recipes, additional recipes to click in the iPad version.
I need to stress, they did a great job with extra content. Everything extra opens a popup window or in app browser window.....you never leave the app....love that!
Overall, I think the folks at People did a really kickass job. Way better than just a PDF reprint.
Now I don't typically read people, so I made sure to show my wife everything. She was impressed as well. Very easy to navigate.
For other magazines like Sport Illustrated....I can see lots of additional pics and videos. Imagine reading an article about a game and reading about a key play, but them being able to click and see it.
-Kevin