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Apple Opens Door to Free iPad Content for Print Magazine Subscribers

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Fortune reports that Apple and Time Inc. have come to an agreement to allow the publisher to offer subscribers to its print magazines free access to content through their corresponding iPad applications. The agreement, which is marked by the debut of PEOPLE Magazine under the new structure, sees subscribers to the print edition receiving free access while non-subscribers can purchase individual issues for $3.99 each.
Until now, the iPad versions of People, Time, Sports Illustrated and Fortune have cost the same as the newsstand price -- $3.99 for each issue of People, $4.99 to $5.99 each for the rest -- even if you were are already paying to get the paper edition in the mail.

That changed with this week's People iPad app, which is, for the first time, free to People subscribers. Fortune and the rest of Time Inc.'s (TWX) flagship magazines are expected to adopt the same pricing structure within the next 30 days.
Additional details on the PEOPLE Magazine application and pricing policies are available through the magazine's site.

Late last month, we noted that Apple and magazine publishers had been at an impasse over subscription pricing, and while some progress certainly remains to be made in the area of offering true multi-issue subscriptions for digital content, allowing print subscribers to receive free digital editions marks an important first step.

Article Link: Apple Opens Door to Free iPad Content for Print Magazine Subscribers
 

Full of Win

macrumors 68030
Nov 22, 2007
2,615
1
Ask Apple
Awesome, I really was worried Carry would not get the dream weeding she has always wanted.

So, does this mean that Apple caved like a poorly made coal mine? Can't really tell from the writeup.
 
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murkurb

macrumors member
Mar 19, 2010
47
0
It was only a matter of "time". Nobody wants to pay more for something they already have. More mags will end up adopting this plan of free apps for subscribers to print versions and it will be the norm in the future.
 
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swarmster

macrumors 6502a
Jun 1, 2004
625
90
If Wired does this they have a new subscriber.

...especially if you can then opt-out of the paper delivery.
 
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DylanLikesPorn

macrumors 6502
May 20, 2010
314
1
Congratulations Carrie and her new husband! Both very beautiful, sweet people who deserved their special day. Carrie looks amazing! She's the best thing to come out of IDOL! I love her dress. People, Apple and MacRumors gave her a much deserved cover story for the iPad. I'm so excited! Wowwaweeewarrar!
 
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andalusia

macrumors 68030
Apr 10, 2009
2,945
6
Manchester, UK
Congratulations Carrie and her new husband! Both very beautiful, sweet people who deserved their special day. Carrie looks amazing! She's the best thing to come out of IDOL! I love her dress. People, Apple and MacRumors gave her a much deserved cover story for the iPad. I'm so excited! Wowwaweeewarrar!
Uh, ok then... :confused::rolleyes:
 
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NomadicTy

macrumors regular
Feb 11, 2007
244
183
Why should the iPad version be the same as the newsstand price? They don't have to pay for transport and paper anymore....
 
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Rajani Isa

macrumors 65816
Jun 8, 2010
1,158
70
Rogue Valley, Oregon
Why should the iPad version be the same as the newsstand price? They don't have to pay for transport and paper anymore....

At least it's not like TOR. TOR books likes to charge more than the paper price for DRM'd copies :(

I can understand a somewhat increased price for their special art cover editions, but, I guess I'm too used to Baen's slightly cheaper sooner ebooks (which are DRM free!).

As for why the iPad versions would cost the same? Apple. People might not need to print your copy, but they do need to pay Apple.
 
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JGowan

macrumors 68000
Jan 29, 2003
1,765
22
Mineola TX
So, does this mean that Apple caved like a poorly made coal mine? Can't really tell from the writeup.
Fortune says "agreement" so obviously there was compromise on both parties. This will directly reflect in Apple's bottom line in a very positive way. Just one more big reason to buy an iPad.

Also, another great TV ad will coming soon touting this very feature (cue snappy music and mag pages flipping on an iPad screen.)

...finally I can stop getting my Time and see them on the iPad... if I had an iPad that is.
Nope... you't can stop your Home physical subscription and get the free magazine. Free is for subscribers only. You'll have to keep getting Time (AND buy an iPad).

Maybe I am wrong here -- after further reading it looks like Time Warner is still generated a printed copy for the subscriber -- I wonder if there is a way to opt-out of the printed copy to "go green".
I don't think Time Warner would want to "go green" -- they just want the numbers to show their advertisers. Now they'll have two sets of numbers to show advertisers, Paper and Digital. And they probably have written something into their contracts that says that they don't have to disclose the numbers of the Free digital and Pay digital. They suddenly have bigger numbers to report to increase their value to advertisers. Anything to inflate their worth, if you ask me.

Wow, these publishers are lame and greedy.
Agree. The whole point is to leave the physical behind (and stop killing so many trees.) I want the content, but a really nice aspect of the digital magazine is you can finally keep your magazines instead of throwing them out when the stack starts falling over in the bathroom.

Now only if they'll be Search between issues... Type in "Carrie Underwood" and boom... up pops all the references. Click the one you want and that magazine is popped up for you read. Great, that would be. /yoda
 
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Ed91

macrumors 6502
Dec 22, 2007
267
1
Congratulations Carrie and her new husband! Both very beautiful, sweet people who deserved their special day. Carrie looks amazing! She's the best thing to come out of IDOL! I love her dress. People, Apple and MacRumors gave her a much deserved cover story for the iPad. I'm so excited! Wowwaweeewarrar!

Did somebody forget to take their meds today? :rolleyes:
 
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the-oz-man

macrumors 6502
Jun 24, 2009
402
153
This is a great thing for publishers. It's one more step to saving incredible amounts of money on production costs. I don't know why they were dragging their feet here?!?
 
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Bodhi395

macrumors 6502a
Jul 23, 2008
817
0
Great idea!

If you didn't want the print editions and only the iPad, you could simply give the print subscription as a gift to someone else and use the digital edition yourself.

I wonder how they verify that you are the print subscriber?
 
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BC2009

macrumors 68000
Jul 1, 2009
1,978
352
So it seems to me that Time Warner will save money on printing and I am guessing that money +/- some delta is going to Apple? Or perhaps Apple is just happy to have the content available so they can sell more iPads?

I wonder how much money Apple makes from the subscription customers?

EDIT: Maybe I am wrong here -- after further reading it looks like Time Warner is still generated a printed copy for the subscriber -- I wonder if there is a way to opt-out of the printed copy to "go green". Maybe Apple's only revenue will be through more iPad sales? Maybe the publishers are paying some annual amount to Apple or just sharing the demographics on what magazines iTunes/App Store users are subscribing to makes Apple happy? I would love to be able to see the deal that got cut here.
 
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Benjamins

macrumors 6502a
Jul 15, 2010
652
88
EDIT: Maybe I am wrong here -- after further reading it looks like Time Warner is still generated a printed copy for the subscriber -- I wonder if there is a way to opt-out of the printed copy to "go green". Maybe Apple's only revenue will be through more iPad sales? Maybe the publishers are paying some annual amount to Apple or just sharing the demographics on what magazines iTunes/App Store users are subscribing to makes Apple happy? I would love to be able to see the deal that got cut here.

Seems to me Apple either want it to be an in-app purchase OR they have to setup their own storefront somewhere that has nothing to do with Apple and stream content within the iPad app for free (kinda like Kindle).

Actually that's pretty much in line with their store policy.
 
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