Yep. This (like most of the Apple comissioned stuff) is squarely aimed at US audiences.I have absolutely no idea what bob burgers is... so no interest to me... must be a US thing?
Being a something of a cheapskate I won't pay for any streaming or subscription service. Other than my UK TV Licence, I spend nothing on TV/Video/Streaming. With around 100 FreeSat channels and a PVR, there is always more that I'd like to watch than is time available.