If you look at the numbers, it's not even close. Sure Sammy is catching up, but the gap is still very wide. Apple sold 48 million iPhones last quarter. Sammy sold about 60 million smartphones in the same period.
Apple chooses to produce only high-end phones, with older models filling in the low end. Samsung produces several high end models plus they also have older models serving the low end. They also produce low end models as new, too.
Liking at just the high end models, lets assume that 80% of Apple's number are iphone5. That gives you 38 million high end iPhones for the quarter. In comparison, Samsung was estimated to have sold only 22 million Galaxy S3 and Note 2 phones.
So in the segment that Apple is competing in, they're still way out in front.
Samsung is doing well, but there strategy is different than Apple's. We'll get a truer comparison between the two if/when Apple chooses to go after the low end market.
When do you expect for headlines to say that the i5 takes the crown for most sold phone? My cousin who is a annoying Android fanatic keeps talking ish saying the" S3 is the most sold phone in the world" because of quarter 3 were the S3 barely outsold the 4S