Apple Partners With RESOLVE in Effort to Source Gold From Miners Committed to Habitat Restoration

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 13, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple today announced it has partnered with non-profit organization RESOLVE to seek out innovative ways to source gold responsibly.

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    The problem: gold mining operations in Alaska and the Yukon region have resulted in a reduction in the salmon population in the creeks and streams being mined. RESOLVE's solution: combine mining with habitat restoration to improve the streams so that salmon and other species of fish return.

    To accomplish this, RESOLVE introduced the "Salmon Gold" program in 2017 to connect local placer miners with environmentalists and government agencies in an effort to reverse the damage done from historic mining in the region.

    Apple, which uses small amounts of gold for certain components in its products, says it will begin sourcing gold from miners participating in the program. This fall, Apple says all Salmon Gold entering its supply chain will be traced from the mine to the refiner using blockchain technology.

    Paula Pyers, Apple's head of supplier responsibility:
    Stephen D'Esposito, CEO of RESOLVE:
    RESOLVE has secured restoration plans with three miners in Alaska and the Yukon, with several more under consideration for next summer.

    Article Link: Apple Partners With RESOLVE in Effort to Source Gold From Miners Committed to Habitat Restoration
     
  2. DrJohnnyN Suspended

    DrJohnnyN

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    #2
    "Apple, which uses small amounts of gold for certain components in its products,"

    Gold plated Macs in the future.
     
  3. Stefan51278 macrumors newbie

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    #3
    Well, they sold a small amount of gold watches, that is for sure ;)
     
  4. lunarworks macrumors 68000

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    #4
    I'm not sure if you're being sarcastic, but nearly every electronic device you own has a bit of gold in it. The gold medals for the Tokyo 2020 Olympics are being made of gold recovered from recycled electronics, like phones.
     
  5. Northern Man macrumors regular

    Northern Man

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    Of course the environment and changing how individuals and corporations use and abuse it is a very important issue and deserves lots of attention. But the left hand of Apple jumps on every bandwagon as a PR stunt while the right hand is doing things completely opposite. So sad but so typical of what Apple has become under Cook.
     
  6. jicon macrumors 6502

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    Mining and smelting is an ugly, ugly mess. I'd speculate most areas around a mine or smelter are lost. I've seen technicolor tailing ponds, nearby golf courses with purple or orange streaks on grass or lakes. Aside from restocking some lakes/streams far enough away from a mine, I'm not certain what else can be done to improve the environment in a short timeframe. More difficult the further north you go with a limited growth in the summer.
     
  7. DCW macrumors newbie

    DCW

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    I like that Apple at least genuinely tries to be environmentally friendly. This, the solar farms, their amped-up recycling program. All good stuff. I mean, if you care about such things.
     
  8. chrixxa macrumors newbie

    chrixxa

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    at what point does apple have one of those guys on the street corner in a crazy outfit spinning a sign offering to buy your gold for "top dollar"?
     
  9. Solver macrumors 6502a

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    Well gold is the best conductor. It is amazing how much of it gets sent to space.
     
  10. Skika macrumors 68030

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    Most interesting
     
  11. Nebulance macrumors 6502

    Nebulance

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    So much of the cabling and miscellaneous components in my hardware in the lab is gold/gold plated; and it's especially useful for when I need non-magnetic components, when working in strong magnetic fields.
     
  12. realtuner macrumors 65816

    realtuner

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    Gold is not the best conductor. Silver is the best followed by copper. Gold is in 3rd. The reason gold is used in electronics is because it doesn’t oxidize. It’s an ideal plating to put on something like a connector (the contacts) because of this to maintain a good connection over time.
     
  13. needsomecoffee macrumors regular

    needsomecoffee

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    Great PR for the company that lead the industry to only offer disposable devices. The external costs of rare earth mining are starting to hit China and other countries. Yet Apple consumers who want to minimize the impact of their buying decisions have NO OPTION to buy a device who life can be easily extended via parts replacement. Sad legacy, but shareholders have been very happy.

     
  14. Adoniram macrumors member

    Adoniram

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    #14
    It's encouraging to see these smaller environmental efforts make headlines as well. That said...
    [​IMG]
     
  15. Sasparilla, Aug 13, 2019
    Last edited: Aug 13, 2019

    Sasparilla macrumors 65816

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  16. rosegoldoli macrumors regular

    rosegoldoli

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    Apple Watch 18k Gold editions making a comeback
     
  17. citysnaps macrumors 601

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    I don't understand...

    Why do you continue to support and reward Apple with your currency by purchasing their products if you feel their environmental programs are simply PR stunts?

    Since you have strong opinions on this subject and care about the environment, surely you can make the effort and purchase your tech products from companies that have demonstrated environmental policies that are proven to be significantly better than Apple's, and free from this left hand/right hand hypocrisy that concerns you so much. Right?
     
  18. repoman016 macrumors member

    repoman016

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    Look how environmentally friendly we are! as we pass the cost on to the consumer
     
  19. citysnaps macrumors 601

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    "as we pass the cost on to the consumer"

    Huh? Of course. There's a cost involved. Who else would be paying for it?
     
  20. Northern Man macrumors regular

    Northern Man

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    I have not purchased anything from Apple for close to two years so on what basis can you say that I continue to support and reward Apple by purchasing their products? Right?
     
  21. cmaier Suspended

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    #21
    Well, not the BEST conductor. But it’s pretty good at room temperature ;-)
    --- Post Merged, Aug 13, 2019 ---
    Because the polluters’ smartwatches, phones, and tablets with equivalent functionality are much cheaper?
     
  22. citysnaps macrumors 601

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    #22
    Are you saying you are no longer an Apple customer and will continue not being an Apple customer?
     
  23. BaltimoreMediaBlog macrumors 6502a

    BaltimoreMediaBlog

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    #23
    The reality is that you're already paying Apple's "gold plated" prices without the actual gold. :D
     
  24. repoman016 macrumors member

    repoman016

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    #24
    not the $300 homepod thats for sure. Maybe the $999 monitor stand will
     
  25. sw1tcher macrumors 68000

    sw1tcher

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    #25
    Salmon Gold MacBook Pro?
     

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