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Apple today announced it has partnered with non-profit organization RESOLVE to seek out innovative ways to source gold responsibly.

salmon-gold-bar.jpg

The problem: gold mining operations in Alaska and the Yukon region have resulted in a reduction in the salmon population in the creeks and streams being mined. RESOLVE's solution: combine mining with habitat restoration to improve the streams so that salmon and other species of fish return.

To accomplish this, RESOLVE introduced the "Salmon Gold" program in 2017 to connect local placer miners with environmentalists and government agencies in an effort to reverse the damage done from historic mining in the region.

Apple, which uses small amounts of gold for certain components in its products, says it will begin sourcing gold from miners participating in the program. This fall, Apple says all Salmon Gold entering its supply chain will be traced from the mine to the refiner using blockchain technology.

Paula Pyers, Apple's head of supplier responsibility:
As we continue to increase our use of recycled materials, we're seeking out innovative ways to source gold responsibly. Partnering with Tiffany, a pioneer in sustainable sourcing, as well as RESOLVE ensures Salmon Gold can be an example of how the industry can evolve.
Stephen D'Esposito, CEO of RESOLVE:
There's a lot of tension between mining and salmon. Salmon Gold is like a peace treaty between mining and salmon habitat. It's a place where the three sectors can work together: the restoration community, First Nations and the mining industry.
RESOLVE has secured restoration plans with three miners in Alaska and the Yukon, with several more under consideration for next summer.

Article Link: Apple Partners With RESOLVE in Effort to Source Gold From Miners Committed to Habitat Restoration
 
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DrJohnnyN

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Jan 27, 2010
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"Apple, which uses small amounts of gold for certain components in its products,"

Gold plated Macs in the future.
 
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lunarworks

macrumors 68000
Jun 17, 2003
1,972
5,213
Toronto, Canada
"Apple, which uses small amounts of gold for certain components in its products,"

Gold plated Macs in the future.
I'm not sure if you're being sarcastic, but nearly every electronic device you own has a bit of gold in it. The gold medals for the Tokyo 2020 Olympics are being made of gold recovered from recycled electronics, like phones.
 

Expos of 1969

Contributor
Aug 25, 2013
3,949
7,634
Of course the environment and changing how individuals and corporations use and abuse it is a very important issue and deserves lots of attention. But the left hand of Apple jumps on every bandwagon as a PR stunt while the right hand is doing things completely opposite. So sad but so typical of what Apple has become under Cook.
 

jicon

macrumors 6502a
Nov 29, 2004
698
521
Toronto, ON
Mining and smelting is an ugly, ugly mess. I'd speculate most areas around a mine or smelter are lost. I've seen technicolor tailing ponds, nearby golf courses with purple or orange streaks on grass or lakes. Aside from restocking some lakes/streams far enough away from a mine, I'm not certain what else can be done to improve the environment in a short timeframe. More difficult the further north you go with a limited growth in the summer.
 

chrixxa

macrumors member
Mar 24, 2002
54
92
orlando florida
at what point does apple have one of those guys on the street corner in a crazy outfit spinning a sign offering to buy your gold for "top dollar"?
 

Solver

macrumors 65816
Jan 6, 2004
1,186
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USA
Well gold is the best conductor. It is amazing how much of it gets sent to space.
 

Nebulance

macrumors 6502
Mar 11, 2010
406
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I'm not sure if you're being sarcastic, but nearly every electronic device you own has a bit of gold in it. The gold medals for the Tokyo 2020 Olympics are being made of gold recovered from recycled electronics, like phones.

So much of the cabling and miscellaneous components in my hardware in the lab is gold/gold plated; and it's especially useful for when I need non-magnetic components, when working in strong magnetic fields.
 

realtuner

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Mar 8, 2019
1,714
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Canada
Well gold is the best conductor. It is amazing how much of it gets sent to space.

Gold is not the best conductor. Silver is the best followed by copper. Gold is in 3rd. The reason gold is used in electronics is because it doesn’t oxidize. It’s an ideal plating to put on something like a connector (the contacts) because of this to maintain a good connection over time.
 

needsomecoffee

macrumors 6502
May 6, 2008
336
773
Seattle
Great PR for the company that lead the industry to only offer disposable devices. The external costs of rare earth mining are starting to hit China and other countries. Yet Apple consumers who want to minimize the impact of their buying decisions have NO OPTION to buy a device who life can be easily extended via parts replacement. Sad legacy, but shareholders have been very happy.

I like that Apple at least genuinely tries to be environmentally friendly. This, the solar farms, their amped-up recycling program. All good stuff. I mean, if you care about such things.
 

citysnaps

macrumors G4
Oct 10, 2011
10,205
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Of course the environment and changing how individuals and corporations use and abuse it is a very important issue and deserves lots of attention. But the left hand of Apple jumps on every bandwagon as a PR stunt while the right hand is doing things completely opposite. So sad but so typical of what Apple has become under Cook.

I don't understand...

Why do you continue to support and reward Apple with your currency by purchasing their products if you feel their environmental programs are simply PR stunts?

Since you have strong opinions on this subject and care about the environment, surely you can make the effort and purchase your tech products from companies that have demonstrated environmental policies that are proven to be significantly better than Apple's, and free from this left hand/right hand hypocrisy that concerns you so much. Right?
 

Expos of 1969

Contributor
Aug 25, 2013
3,949
7,634
I don't understand...

Why do you continue to support and reward Apple with your currency by purchasing their products if you feel their environmental programs are simply PR stunts?

Since you have strong opinions on this subject and care about the environment, surely you can make the effort and purchase your tech products from companies that have demonstrated environmental policies that are proven to be significantly better than Apple's, and free from this left hand/right hand hypocrisy that concerns you so much. Right?

I have not purchased anything from Apple for close to two years so on what basis can you say that I continue to support and reward Apple by purchasing their products? Right?
 

cmaier

Suspended
Jul 25, 2007
25,405
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Well gold is the best conductor. It is amazing how much of it gets sent to space.
Well, not the BEST conductor. But it’s pretty good at room temperature ;-)
[doublepost=1565705976][/doublepost]
Look how environmentally friendly we are! as we pass the cost on to the consumer
Because the polluters’ smartwatches, phones, and tablets with equivalent functionality are much cheaper?
 

citysnaps

macrumors G4
Oct 10, 2011
10,205
22,027
I have not purchased anything from Apple for close to two years so on what basis can you say that I continue to support and reward Apple by purchasing their products? Right?

Are you saying you are no longer an Apple customer and will continue not being an Apple customer?
 

sw1tcher

macrumors 68040
Jan 6, 2004
3,761
9,976
To accomplish this, RESOLVE introduced the "Salmon Gold" program in 2017 to connect local placer miners with environmentalists and government agencies in an effort to reverse the damage done from historic mining in the region.

"Apple, which uses small amounts of gold for certain components in its products,"

Gold plated Macs in the future.

Salmon Gold MacBook Pro?
 
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