they're going to be able to secure all those iPhones, iPads, and other gizmos if they get lost or stolen
cute choice of words .. sounds like they might be looking for a way to track down people who pick up loose prototypes in bars, sell them to online electro-glamour sites, or take them apart
it's the next natural step after the remote wipe .. I'd expect fingerprint sensors, eye-scans, etc .. this sort of thing can go a long way in winnning certain government business