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Where's the harm in pushing for greater corporate responsibility? I'm always happy to read about environmental improvements from any company, but let's not forget that so many Fortune 500 companies, including Apple, are propped up on the poor of this and other countries. Are you or I intrinsically worth more than any poor wretch who is worked nearly to death to build devices that "first-world" citizens use to mostly to play games and jerk off?

Yeah, the "nothing is ever good enough" crowd can get on my nerves, too. But ask yourself what the real problems are before you start swinging the bat. ;)
On the world wide web "/s" means "please read this in a sarcastic tone"
 
Apple is a luxury brand. Thicker and heavier are the enemy even if shorter battery life comes with it. No Apple customer thinks about repairability while they are purchasing a new $1,000 iPhone. Apple knows this and so do all of their customers.

Apple is luxury brand, traditionally luxury brands did value heft
if something feels cheap people believe it is cheap
I think of repair ability when I buy thousands of dollars worth of Apple equipment I've been an Apple customer for over 20 years do I not exist ?
Even if your premise that I don't exist is correct
Do they only not think of it because they have no other choice?

Remember Apple has a monopoly on macOS same with iOS
 
Not too mention that plants require CO2 to survive. At what point does reducing CO2 start negatively impacting plant life and thus the O2 other life forms require to exist?

Currently there is over 400ppm of CO2. It will be at least a few lifetimes before that is possible assuming people get their heads out of their A$$ and change environment policies.

If it drops below 200ppm we can, you know always start burning fossil fuels again. We are light years away from starving plant life. We will more likely drown plant life or over-forest it before we starve it.
 
The ramifications of this are many orders of magnitude greater than the effects of producing iPhone cases. This is actually a huge freakin deal and will effect every big industry in a positive way once it becomes ubiquitous, which it will with Alcoa investing in it.

Some of you, try to look up and see out of your little frog ponds.
 
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lol so big hefty phones ? Didn't we just away from that? The only one still like that is the iPhone SE, and who knows, with Apple updating it, THAT could even be changing.

If there's a benefit like rigidity and improved cycle duration, I'll take the thicker phone. There are limits to what it can do, so if the screen is 99% of the front, and the remaining consideration is a physics question, then it's maxed out. Consumers will have a direct variable between +1mm and 3 additional hours battery life. If that's the question, the answer will be market driven.
 
Yeah, sure, but there are other ways in which Apple isn't environmentally conscientious, so who cares? When it comes to sustainable business practices, it has to be all or nothing!

/s

That has to be the dumbest logic ever.

We can’t make every possible little part of our business environmental friendly so why bother potentially reducing 6.5 million metric tons of CO2....
 
On the world wide web "/s" means "please read this in a sarcastic tone"
I know that, but thank you anyway. The sarcasm implies the criticism to which I was responding. I read the subtext right the first time. ;)
 
We should be more concerned about this....

"The first thing you should know is that the fluoride they put in our drinking water is not a pharmaceutical grade additive.
It is an industrial waste byproduct.
As aluminum production increased in the first half of the twentieth century, it became necessary to find somewhere to put the fluoride. Manufacturers could no longer dump it into rivers or landfills, because it was poisoning crops and making livestock sick. Francis Frary, chief scientist for ALCOA, had an idea. He commissioned Gerald Cox at the Mellon Institute, to conduct research regarding the benefits of adding fluoride to the water supply.

The Mellon Institute was frequently hired by big business to produce research that supported their industries, and for several decades they produced research showing that asbestos was safe and did not cause cancer. Hmmm.

They also produced reports assuring everyone that fluoride was not toxic and would be beneficial to add to our drinking water for healthy teeth."

Article: https://www.chrisbeatcancer.com/fluoride-is-poison/

nonsense..... and why are you on a computer anyways? aren't you afraid of the electric fields?

SEeyIqE.jpg
 
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Yeah, sure, but there are other ways in which Apple isn't environmentally conscientious, so who cares? When it comes to sustainable business practices, it has to be all or nothing!

/s
Come on and educate us more. What are you actually talking about?

I know few or no company the scale of Apple that is likewise environmentally consentious, so blow my mind, please!
 
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lol so big hefty phones ? Didn't we just away from that? The only one still like that is the iPhone SE, and who knows, with Apple updating it, THAT could even be changing.
I can’t decide if you are saying the SE is thick or thin. It is the same thickness as iPhone 8 and thinner than iPhone X. And a whopping 0.6mm thicker than the thinnest iPhone Apple ever made.
 
Great but even if you completely converted all primary Aluminum production to this process, that would only reduce the current annual human production of CO2 by about 0.25% !
(24 million tons CO2)
Total world human production of CO2 annually is about 10 billion tons.

Fossil Fuel & Cement accounts for 90% or so of the total.
The variation in this number from year to year is greater than the total from aluminum production.

From another source, has the cement manufacturing CO2 production at 5% of the total. I've seen various proposals about making cement carbon neutral, that would have a much bigger impact.

Of course, even a slight drop in CO2 production from fossil fuel would also have a bigger impact.

So this news story is mainly feel good and little else.
And your comment is mainly dry and pessimistic, if you ask me. Feel good, a little change is in place. Multiple little changes make big changes. I guess you choose to live naked in the bush, to have no carbon footprint at all??
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How much carbon is released in the atmosphere because of all Lightning adaptors, cables and third party devices?

USB Type-C is here and isn't going away. Apple should switch to it as soon as possible.
Sure, so we can dump thousands of tons of said cables and adapters, to then refresh with USB C gear. This sure was the idea of a kid yawning in the back of the class, not understanding the eye rolling of the rest of the class when he said this.
 
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Good, but I think I can contribute more to the environment by not buying an iPhone every year. My bank account will thanks me too.

This.

The WORST thing you can do for the environment is replace products frequently. So much of a product’s carbon footprint is in the manufacturing. There’s nothing environmentally friendly about buying a new phone or computer every year. Even worse are cars. I can’t stand leasing for this reason. You should buy a car and drive it into the ground if you REALLY care about the environment.

My primary work Mac is now five years old and going strong. When I buy a new machine, I buy the top of the line and keep it for at least 5 years. I buy a new iPhone every three years usually. My car is 10 years old with 250K miles and I plan to drive it for another few years at least.

Recycling is great, but there’s a huge carbon footprint to recycling as well.
 
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How is that more pro environment? Yea, the argument is for device longevity. But if Apple forces repairs to go through their stores or authorized repair centers, then they have control over the recycling process. If they replace an entire top case, well guess what? Apple knows what happens with the defective part, since they control that process. It goes through Apples recycling program, and precious resources get extracted with their fancy robots.

Open that up to non-authorized third parties or individual users, and Apple no longer controls the recycling process. A user may replace the battery and toss it in the trash, while Apple extracts lithium from dead batteries.

So conversely, I would argue Apples approach does support a pro-environment stance.

Simple in the majority of repairs you're replacing single components rather than entire logic boards, top cases etc.

You have to admit no matter how efficient Apple's recycling is, it can't beat not being recycled in the first place.

Then you have to remember the majority of Apple products don't get recycled by Apple in the first place only ones brought back to an Apple Store

while an individual user might get away with trashing the odd battery
third-party repair companies wouldn't do that
Or risk getting in trouble by some government body.

remember many countries, states,county's and provinces have laws against improper recycling of lithium ion batteries.
then when it comes to large amounts like a bulk recycler would deal with it falls under
Universal rules of Hazardous Waste regulations at least in North America

So I imagine most people/ businesses would be doing exactly what apple's doing so they don't get dinged by some government body for improper disposal

So as stated I believe my previous statement holds and apple's taking the anti-environment stance while pretending not to for PR purposes
 
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Where do you think all the energy for this process will come from? Mostly from coal-burning electric power stations. Apple is hoping the public will be fooled by this 'zero carbon' myth.
I suggest you inform and educate yourself a little more before posting.
In the Province of Quebec, 96.8% of electricity is from hydro, and only 0.1% is from thermal (older stats, so may be even more lopsided towards hydro now), and in Canada at large, over 60% is from hydro. Quite a little different from the US that produces over 60% of its electricity from fossil fuels.
Want to guess why this production plant is in Canada and not the US?
 
$60 million of taxpayer funded corporate welfare to a company that made $9 billion last year. No shame at all by this Trudeau government. What a sham.
 
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Yeah, sure, but there are other ways in which Apple isn't environmentally conscientious, so who cares? When it comes to sustainable business practices, it has to be all or nothing!

/s


DING DING DING... we have a loser! I mean winner. I was wondering just how many comments in on a positive conservation story it would take for someone to find a negative slant. the answer is 4. Congrats, you can collect your bah humbug award on the droid page.
[doublepost=1526006576][/doublepost]
Great but even if you completely converted all primary Aluminum production to this process, that would only reduce the current annual human production of CO2 by about 0.25% !
(24 million tons CO2)
Total world human production of CO2 annually is about 10 billion tons.

Fossil Fuel & Cement accounts for 90% or so of the total.
The variation in this number from year to year is greater than the total from aluminum production.

From another source, has the cement manufacturing CO2 production at 5% of the total. I've seen various proposals about making cement carbon neutral, that would have a much bigger impact.

Of course, even a slight drop in CO2 production from fossil fuel would also have a bigger impact.

So this news story is mainly feel good and little else.

Cool. lets not do anything then. because each individual step really adds up to not very much.

Seriously?
 
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