I have seen videos of people paying with Apple Pay in those exact same store from around 2 years ago, so it is intentional.It's possible that the merchant's payment acquirer simply has never added the Apple Pay token bank id ranges to their valid account number database.
Also i noticed if terminal has VERIFONE logo on the display it will work with Apple Pay all the time anywhere. In Denmark there is only Verifone and NETS, one works and the other one doesn't work, but in one video on youtube i have seen it work also on Nets terminal.