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15 cents per $100 is 0.15%, not 0.0015% as the article states.

Presuming the quotation of 15 cents per 100 dollars is correct, then Apple is charging a 0.15% cut.

Such a glaring error from what I thought was a reputable site. Who are they hiring to write these if they don't know such simple concepts as decimals and percentage? smh
 
He did say that at the beginning of the :apple:Pay presentation. It's good the hear that Apple has no self interest in this.

He did not imply that Apple doesn't have self interest in this. He implied that Apple's self interest did not override the customer's user experience.
 
0.0015% wouldn't make any sense obviously.

0.15% still sounds pretty reasonable and small enough that banks wouldn't really protest.

If apple pay transactions amount to 100 billion dollars, that will still only be 150 million dollars... I'm not even sure apple shareholders will feel even a thing from 150m.

0.15% is a lot considering they only collect 1.5 to 2% merchant fee. This is easily close to a billion dollar of revenue to apples bottom line in a few years if things go well.
 
0.15% is a lot considering they only collect 1.5 to 2% merchant fee. This is easily close to a billion dollar of revenue to apples bottom line in a few years if things go well.

For 0.15% to be a billion, total transaction volume would have to be 666 billion.
That's a lot.
 
I was just about to make an edit, I suppose I should have said [potentially] too. I was trying to point out the fact of how big the number is, in just one territory.
With NFC really on the up in Europe, and it being in Japan for the best of 10 years now; this is going to be a big revenue stream for Apple.

Then Apple will be way behind in Japan?
 
... payment charge is based on a % cut of the purchase means I'll never use this service. That's just too greedy. It should have been a very small static fee like how VISA charges used to be. ...

You say "used to be" Are they still this way, by any chance?
 
From the article.....

"According to a new report from The Financial Times, Apple stands to make quite a bit of money from its payments service. Banks and payment networks will be forking over 0.15 percent of each purchase to Apple, which equates to 15 cents out of a $100 purchase.
Quote:
They are also paying hard cash for the privilege of being involved: 15 cents of a $100 purchase will go to the iPhone maker, according to two people familiar with the terms of the agreement, which are not public. That is an unprecedented deal, giving Apple a share of the payments' economics that rivals such as Google do not get for their services"

Banks and payment networks - now whether the CC issuers up their current cut we don't know. But if they do, it won't be 'another credit card fee'. I highly doubt it will be passed on either. The issuers agreed to give Apple a cut because it lessens their fraud expenses. Most likely it will save them more in fraud chagrin-backs than the Apple cut. And that's not even including the time and personal needed to handle fraud claims.

So I guess we will take your word for it that it won't be passed along. It is another fee. Money is taken out to another party during the transaction. That money didn't appear from no where. It seems there isn't any solid evidence that the fee won't be pushed on merchants and then dissipated back to the customer eventually.

Time will tell, but it is much too soon to say if it won't impact prices, even if only a tiny amount.
 
He did not imply that Apple doesn't have self interest in this. He implied that Apple's self interest did not override the customer's user experience.

That's what he wants the consumer to think, and from what I've read here, it's working quite well. People singing the praises of something that isn't even in use yet, bashing banks and retailers who aren't on board yet.
 
First off I am in Australia, not the US. NFC chips in credit card are very common here.
Q: While Apple Pay the shop doesn't see you details, Apple creates a one time use card number for each transaction?
What does the shop see? A VISA card ApplePay 123456?
On your credit card statement do you see ApplePay 0012, ApplePay 0013 etc or do you see where you spent your money?

You get your statement from your card processor. Your card processor has all the details, unlike the merchant. You should see the same as you did last month.
 
That's actually a really good question. I'm also curious about how returns will be handled since there will be no record on Apple's side of any transaction.

True. But the merchant has a partial record, and the card processor has the whole thing.

You might even get an electronic record sent to your phone that's equivalent to the paper record that is mandatory in certain places.

Relax -- this isn't an issue that has not been thought about. We do not know the exact answer but I am confident that there is one.

----------

ok, this article is confusing.. so Pay can be used in any location where NFC payments are accepted? If thats the case, why is there such a big deal, i thought wall mart accepted NFC payments?

Not so fast. Locations with NFC have the hardware support needed for ApplePay. Whether or not it works there depends upon the merchant software behind those NFC terminals.

It seems that WalMart has decided to not support ApplePay in their stores. I have no experience with NFC payments there.

----------

It's preposterous how the card companies, banks (and now Apple) can get away with charging a percentage rather than a flat fee. It's not like transferring $100 costs more than transferring $1. If you sell very expensive things like cars or jewellery this can amount to several thousand dollars for a service that costs a few cents to the provider.

Deals vary and percentages do too. Do you think Visa is happy with that percentage of a $2 transaction at McDonalds ? Have you not ever wondered about the signs saying "Credit card $10 minimum" ?? Not even once?
 
First off I am in Australia, not the US. NFC chips in credit card are very common here.
Q: While Apple Pay the shop doesn't see you details, Apple creates a one time use card number for each transaction?
What does the shop see? A VISA card ApplePay 123456?
On your credit card statement do you see ApplePay 0012, ApplePay 0013 etc or do you see where you spent your money?


The retailer's terminal tell Iphone 6 or 6s that it want a payment of $300, Iphone 6 presents the request to consumer, consumer select a credit card that was registered with Itune beforehand, press the touch ID, request go to Apple Itune server via our carrier network, Itune send the request to the credit card company, and get an approval token back (the token can be just a string of encrypted data), Itune send the token back to customer Iphone, and the iphone send it to retailer POS terminal and take that token to the credit card company to collect money. The key for Apple is that all the infrastructure is already in place. They already has Itune and with million of credit card registered. It make it awfully easy for consumer to buy into the solution. It is really not much more complicate than someone buying an itune sond while walking in the mall.And Apple has no idea of what we buy. All it see is a request for payment and once the transaction is completed, the only record Apple has is the request for payment and the return token. Credit card company also don't know what we buy unless they have arrangement with the retailer to get that record and present them to the consumer at the end of the month.

The beautiful part is that Apple does not store anything in the transaction (so their is no recording, auditing, safeguarding type of cost and worry about being hacked) except the credit card info. The safeguarding credit card task is already being done by Itune servers. And the secured transaction between Itune and credit card companies are already in place. So Apple only need to worry about the finger printed sensor, the secured encave in the Iphone 6 and they are golden..
 
Ever drop your phone into some water and destroy it? Won't that be fun when you've got all your ways to pay in your phone and you have no money to get home. I can't wait until we start reading the stories on here. Not to mention dead batteries.
 
I'm sorry...just to be clear, there are people here who thought Apple will make no money from this? And that the fact that they're making money from it means they're evil or something.

Oh to live in candy land...
 
With NFC really on the up in Europe, and it being in Japan for the best of 10 years now; this is going to be a big revenue stream for Apple.

Yes, I worry Japan may have trouble implementing this as there are already so many IC card companies and NFC standards here that are ingrained and I expect protected somewhat. It could be like smartphones and mobile internet all over again where Japan was very late to the party because of the existing network and phones (which were very advanced at one time).
 
tumblr_mcam29HBiH1qc8jh0o1_500.gif
 
For 0.15% to be a billion, total transaction volume would have to be 666 billion.
That's a lot.

True, but it's a very realistic figure.

As I said in a post earlier, the North American credit card processor TSYS alone processes 1 trillion dollar annually in debit/credit card volume.

But it's also true that most of the rest of the world is still in a cash economy....
 
Ever drop your phone into some water and destroy it? Won't that be fun when you've got all your ways to pay in your phone and you have no money to get home. I can't wait until we start reading the stories on here. Not to mention dead batteries.

Granted. That's a good point. But it's still better to carry one emergency card than 4 or 5 cards.
 
xofruitcake, where do you get the info for this process model? Apple uses a standard EMV implementation with additional security elements. Tokenization is done by the payment network itself. Visa if it is a Visa card. MC if it is MasterCard and Amex for Amex branded cards. The transaction goes straight from phone to retailer to acquirer to issuer. Only when you register the card in Passbook (provisioning), Apple is in between.

Apple may not be in between but they're there at the end it seems. This video shows the iPhone getting a receipt of the transaction from the sales desk in Notification Centre:

http://9to5mac.com/2014/09/10/apple-demonstrates-just-how-quick-easy-apple-pay-is-to-use-video/

It seems Apple may be collecting a lot of potential ad-delivery data that Google and Zuckerberg can only dream about getting their grubby hands on. Yet the MM's on Wall St decide that Google and Facebook deserve the sky high p/e compared with AAPL
 
Apple may not be in between but they're there at the end it seems. This video shows the iPhone getting a receipt of the transaction from the sales desk in Notification Centre:

http://9to5mac.com/2014/09/10/apple-demonstrates-just-how-quick-easy-apple-pay-is-to-use-video/

It seems Apple may be collecting a lot of potential ad-delivery data that Google and Zuckerberg can only dream about getting their grubby hands on. Yet the MM's on Wall St decide that Google and Facebook deserve the sky high p/e compared with AAPL

I don't think apple will harvest this data. They wouldn't dare touch it. Imagine the uproar.
 
Apple may not be in between but they're there at the end it seems. This video shows the iPhone getting a receipt of the transaction from the sales desk in Notification Centre:



http://9to5mac.com/2014/09/10/apple-demonstrates-just-how-quick-easy-apple-pay-is-to-use-video/



It seems Apple may be collecting a lot of potential ad-delivery data that Google and Zuckerberg can only dream about getting their grubby hands on. Yet the MM's on Wall St decide that Google and Facebook deserve the sky high p/e compared with AAPL


Actually it's a relief to me that apple is not in the business of collecting user data and selling them to advertisers.
That is one of the key reasons why I would prefer to use apple over android.
 
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