This is what people aren't seeming to get... I get a very small amount per month (government, ty). Not everything can be waited for without significant delay or it being gone, and why should I wait when I can easily make the purchase less a dent in my check by paying it over 2 pay periods?I mean, I generally agree, but I could see financing a phone this way. I could probably buy a new Apple Watch outright or put aside some money each paycheck to get a new iPhone, I make enough. But it would take up most of my discretionary spending to buy a new Apple Watch. With this, I could space it out across three paychecks and reduce the impact on any one pay check. Basically, since it’s a 0% interest loan, it’s essentially the same as saving the amount of the payment from each pay check, but you get the item at the beginning of the period instead of the end. That could be useful when buying something that may be supply constrained when you have the money saved up, like this year’s model of iPhone. (And once it’s reported to the credit reporting agencies in the future, that means it’ll build your credit score, making it easier to take out loans on cars and homes.)
I'm not under the delusion that this is out of the goodness of Apple/whoever's hearts. Of course it's to entice you to buy more things, of course they like people paying late and getting that extra $7. doesn't mean it's not useful for many of us