Yes which makes you wonder, why? Nearly 5 years and it is still not a Global Roll Out.
Seems like Apple has a clear preference for Europe, as they are in a rush to roll out Apple Pay to all European countries as soon as possible while they neglect every single other region in the world. From Apple's own listing on their website, more than 27 of the 40 currently supported countries and territories are in Europe (which will increase to more than 30 by the end of this year), while there are only 8 supported territories in Asia (including two in the Middle East), 2 in North America including the US, 2 in Oceania (Australia and New Zealand) and one in Latin America (Brazil). Meanwhile, all the Spanish speaking countries in Latin America and all countries in Africa have no Apple Pay support whatsoever. Seeing as it is, it will be the biggest news when apple decides to roll out Apple Pay to Africa and the Spanish speaking Latin American markets (if they ever do, which is becoming extremely unlikely as time passes).
[doublepost=1558472201][/doublepost]
Apple uptake in any given country depends on 1) contactless infrastructure, 2) local banks being willing to sign on and support Apple Pay (i.e. Security Protocols, Privacy, Marketing & Fee Agreements.)
On number 1) contactless infrastructure, I think apple only applies that rule outside the US (i.e., the law applies to my neighbor's cattle but not my own, as we commonly say in Mexico), because the US only had 3% contactless penetration back in 2014 when Apple Pay launched there. If rolling out Apple Pay depended on contactless infrastructure, clearly the US wasn't ready to get Apple Pay yet still got it just for being apple's home country. Meanwhile, many European countries that had nearly 100% contactless penetration even back in 2014 are just getting Apple Pay now.
Regarding Apple's apparent preference for certain countries and people when rolling out their services, just look at their list of supported countries for Apple Pay as an example. Tim Cook boasted last march that they will have more than 40 by the end of this year (and today they already reached the 40 country mark), but 27 out of those 40 countries are just in Europe (which will increase to 30 out of 40 by the end of this year), while only 13 including the US are in other regions of the world and two huge regions, Africa and Spanish speaking Latin America, don't have any countries supporting Apple Pay. That undoubtedly shows a marked preference for English speaking countries (usually the first to get everything) and for countries populated mostly by white people.
[doublepost=1558472548][/doublepost]Hung
Hungary is very poor, they need this really?
The most of the iOS user base is come from low class people there, they even take bad “rip-off” loans just to have an iPhone.
Hungary has had nearly 100% contactless penetration for years, it was about time. They should have gotten Apple Pay long before the US, where contactless penetration was only 3% at the time Apple Pay launched (2014).
[doublepost=1558472890][/doublepost]
In a nutshell, Apple would release this in every country instantly if it were possible.
But Apple does decide in which countries to go talk to the banks first, and they do show a marked preference for certain regions of the world. Just look at the list on apple's website: 27 out of 40 supported countries are located in Europe, while only 13 are scattered in other regions of the world and there are a couple of regions entirely free of Apple Pay. Not a very global rollout.