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Apple Pay Launches in Iceland
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them owning borgun (valitor competitor) in iceland perhaps played a part but yeah pretty pathetic by them. they are severely lacking with their apps and services (i am still waiting on an app for business accounts) but its not like its a competitive field really.
so pretty much all stores are ready to support it right away?
Probably before it lands in Mexico. It looks like Apple would probably launch apple pay anywhere else before they even think about bringing it to Mexico.When will it land in Wakanda?
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Yeah, just like in Mexico. I’ve been using apple pay in Mexico since 2016 because I have access to US cards, but most of my fellow nationals of Mexico still can’t use it because they can’t add their cards issued in Mexico. Also, some of the terminals here still have the nfc contactless readers turned off and need to be reconfigured by the merchants or their payment providers before they can accept any contactless payment. This is especially the case at most large retailers where the card readers are connected to a computer or cash register such as supermarkets, department stores, pay at the front restaurants, or movie theaters.
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Yes, All the stores and vending machines have been supporting it for a while, but only people with cards from the US or other countries that already supported ApplePay were able to use it. So, I guess the infrastructure was already in place.
The infrastructure was already in place because it has been used for payment with cards (contactless cards) for nearly a decade like in the rest of Europe. It was just in the US and most third world countries where contactless cards were never really in use and stores only started rolling out contactless payment infrastructure upon the arrival of mobile wallet apps or services. In the US, for example, nobody used contactless payment at all before Apple Pay launched in 2014. As a result, only 3% of the businesses there had NFC readers when Apple Pay launched. Today, that percentage has gone up to around 40-50% (apple said 70% but it seems their analysis only included stores, not other businesses that when counted could make the percentage of Apple Pay acceptance lower). In Mexico, similarly to the US, contactless payment is also being rolled out by stores just now because some banks want to promote their mobile wallet apps (Samsung Pay is also available in Mexico, but it hardly if at all counts as a factor for NFC expansion because it can use the magnetic stripe readers meaning it doesn't prompt merchants or payment providers to do anything to enable NFC contactless payment in order to accept it). The only difference with respect to the US is that in Mexico the use of the magnetic stripe was dropped entirely many years ago in favor of chip for security, so most if not all of the card readers currently in use in the country are already NFC capable. The ones not accepting contactless payment, that's just because the NFC is turned off and all that's needed is to turn it on via software, which has less or no cost to the merchants than if they had to buy new equipment like in the US.
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