Essentially, Apple only has to deal with Interac. Interac runs transactions for all Canadian banks. Get ApplePay to work with Interac and it'll automatically work for all bank's debit cards.
Interac charges its members 0.6 cents per transaction. Apple wants 0.5 cents per transaction. If Apple dealt with Interac, those fees would have to almost double. Not likely.
Going up the food chain, payment processors might charge about 5 cents per debit transaction. Again, adding a half cent is a pretty big increase.
It'll be interesting to see what Apple Pay contracts look like in Canada and especially in Europe where fees might soon be locked down to tiny amounts.
The real advantage is security. No one can skim my credit card number because they never have my card. No one can shoulder surf and see my PIN number because I never enter it.
Canada already uses EMV. Stealing the CC number and PIN cannot help someone make a counterfeit chip card.
However, yes, skimmed CC numbers can still be used for internet purchases. That's the real benefit of a tokenized scheme like Apple Pay -- the token alone isn't good enough. Still, an Apple Pay in-app purchase only gets card-not-present rates.
And if a system is hacked like what happened at Target etc, I can replace the card I used in a matter of a couple of minutes because I only have to remove the device specific code and create a new one. All without even having to call my bank.
If all they stole was the token, then you don't even have to do that, because it's worthless without the other secret payment codes that stay on the phone.
Now, if they stole the actual CC number from a merchant that you used the physical card at, you're out of luck. You still have to wait for a replacement card.
No wallet card can give me that
Chip cards give some of it, but yes, currently available wallet cards cannot give it all.
On the other hand, a phone wallet card cannot have anywhere near the same cachet as handing over an premium or exclusive card in person to a waiter or hotel desk or store, if that kind of thing floats your boat
