Apple Pay now has 1000 participating issuers nationwide, including 998 U.S. banks and credit unions and store card support at BJ's Wholesale Club and Kohl's.
Very good. Only about 4,000 left to go.
You can't blame Apple because merchant's won't install the hardware, but there are certainly other ways you can blame Apple for such a slow roll out.
2) The fact that they're asking for money for every transaction. Apple isn't doing anything. Get rid of the fees so the banks in Canada, Australia, and such can sign on. How will the product ever grow if you're greedy?
This. Like all the other phone makers in the past with NFC, Apple has made back their R&D money by selling the device.
Now, of course it would be fair for Apple to charge banks a fee for registering a card, or merchants a fee for in-app Apple Pay transactions, because in those cases their servers are involved.
However, they do nothing during a contactless transaction to earn a fee except having originally sold the hardware to someone.
They aren't doing anything. They slap NFC into a phone. It's no different than a bank giving customer's a contactless card.
Exactly. Apple wanting a percentage of our contactless purchases made with an iPhone, makes no more sense than if a contactless credit card manufacturer demanded part of our purchases every time we used a card they made.
Doesn't Visa and MasterCard provide the token?
Yep, it's the same as with a contactless card (which is what NFC payments such as Apple Pay or Android Pay emulate).
The Java applets installed in a contactless card or a phone's Secure Element are what does all the purchase authorization interchange with the POS terminal, and they belong to the specific credit card network involved. Apple is not involved in the tokenization except during registration, and even then they're just a pass-through.
Apple's 0.15% cut can be justified solely by reductions in fraud. The savings will probably exceed that by a fair margin.
On the contrary, Apple's 0.15% is far more than what related fraud costs.
In the US, in-person credit card fraud costs
banks around 0.05%, or just 1/3 of what Apple wants. In the UK, contactless fraud is 0.007%, or 1/20 of what Apple wants.
So, especially in countries that already have EMV cards and low fraud rates, there's little or no incentive from the fraud standpoint to pay Apple.
The main reason banks pay Apple is because they want access to Apple's users. (With Apple Pay, we ARE the product Apple is selling.) US banks were kept in the dark at first, and nobody wanted to not be the primary card being used. The UK fell to popular pressure. Other countries held back to see what happened.
As it turned out, Apple Pay purchases haven't taken off as expected. Now banks realize that Apple needs them more than they need Apple. Already one year is gone of their initial three year contracts. It'll be interesting to see what will happen in a couple of years.
What I can't figure out, at least here in the US, is why it takes longer to process a chip card transaction than either a magnetic stripe or ApplePay. On the terminals I've used, it's not a tap, it's "Slide the card into a separate slot, and leave it there."
Agreed, this drives us all crazy. Our local CVS even turned off the chip part during Christmas because it was slowing everyone down.