Apple Pay Officially Launches in Italy

Discussion in ' News Discussion' started by MacRumors, May 16, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple Pay is now available in Italy, and iPhone users in the country are able to add eligible credit and debit cards to the Wallet app for use with Apple's payments service in stores and online.

    According to Apple's Italian Apple Pay website, Visa and MasterCards issued by Boon, Carrefour, and UniCredit can be used with Apple Pay in Italy. The site says support for additional banks will be added later this year.


    Rumors of Apple Pay's expansion to Italy have been circulating for several weeks as Apple worked to add support for its payments service in the country, and the service has been listed as "Coming Soon" on the Apple Pay Italy site since March.

    Apple Pay is available as a purchase option wherever contactless payments are accepted, with several official partners listed on Apple's website including Auchan, Autogrill, Eataly, LaGardenia, H&M, Leroy Merlin, Limoni, OVS, Simply Market, Unieuro, and more.

    Along with Italy, Apple Pay is also available in the United States, UK, China, Australia, Canada, Switzerland, France, Hong Kong, Russia, Singapore, Japan, New Zealand, Spain, and Ireland.

    Belgium, Germany, Taiwan, and South Korea could all see Apple Pay support in the near future based on current rumors.

    Article Link: Apple Pay Officially Launches in Italy
  2. ArneK macrumors regular

    Aug 19, 2015

    Wow. Apple is struggling really hard to get any bigger banks to make deals with them in Europe. Time to open this NFC chip to everyone!
  3. L-Viz macrumors regular


    Apr 28, 2017
    Thanks Apple and thanks German banks for still not having Apple Pay in Germany! You gerks!
  4. iTom17 macrumors 6502a


    Aug 2, 2013
    Eindhoven, the Netherlands
    When is the Netherlands gonna get Apple Pay? We've got many, many NFC readers out here. Could really benefit from something like Apple Pay. I would use it a lot! :p
  5. _blackbird_ macrumors newbie

    May 16, 2017
    Unicredit it's not working. I was able to add the card to the watch, but with the iPhone no luck, it gave me a generic error.

    Now Unicredit mobile apps aren't working at all, keep crashing when trying to login.

    Good job Unicredit (not).
  6. MacFather, May 16, 2017
    Last edited: May 17, 2017

    MacFather macrumors 6502a


    Mar 16, 2012
    This ultra-slow rollout of Apple Pay in Europe is killing me.
  7. Vangel macrumors newbie

    Oct 26, 2014
    It's amazing that Apple Pay is still skipping Poland which has the most advanced financial infrastructure in Europe as far as I know. We also have enormous share of people using newest technologies for payment like contactless payments, Bing etc. And yes, we don't have biggest iphone userbase but poeple with iPhones are very interested in new methods of payments so it should be worth for Apple to bring Apple Pay here.
  8. MesicaPenni macrumors newbie


    May 16, 2017
    Leeds (England)
    Apple refreshes German and Italian Apple Pay bolsters pages in front of reputed dispatch.
  9. recoil80 macrumors 68000

    Jul 16, 2014
    Unicredit is the only big bank at the moment supporting Apple pay, so the majority of italians won't be able to use it.
    I'm curious about boon, I might give it a try.
    Contactless pos are increasing in number in Italy, especially when you go to a mall, so I would be able to use it often.
  10. brandscill macrumors 6502

    Jul 10, 2008
    Wonder if ING would be willing to get on board? They'd also need to talk with Maestro (Should be simple given it's owned by MasterCard)
  11. Keirasplace macrumors 68040

    Aug 6, 2014
    They're not skipping anything, they depend on the banks and the payment processors (often linked to the banks) being on board.
  12. Recognition macrumors 6502a


    Jun 27, 2013
    Don't the banks have to accept Apples terms to use Apple Pay?

    Sounds like it's the Polish banks who are skipping Apple Pay.
  13. MLVC macrumors 6502a


    Apr 30, 2015
    Maastricht, The Netherlands
    ING has repeatedly said they're eager to implement Apple Pay, so I'm sure they'll be one of the first if we ever get it in NL.
  14. recoil80 macrumors 68000

    Jul 16, 2014
    ING is quite popular in Italy (and it is my bank) but no AP support at the moment and it is unlikely they'll add it in the near future.
    NL could be a whole different story as far as I know
  15. callea macrumors regular


    Jul 26, 2011
    Once in a while Italy is ahead Germany :)
  16. -Maxim- macrumors member

    Sep 8, 2011
    The banks in Germany, Poland, etc. are probably still reading Apples' Terms and Conditions... for years now... I heard they're on page 345 now :p:D
  17. pierino84 macrumors member


    Jan 9, 2007
    Rome, Italy
    When I try to add the boon payment card to the apple wallet, I'm receiving an error from the Wallet app. it seems it is not activated yet on all devices.
  18. Paul Dawkins Suspended

    Paul Dawkins

    Dec 15, 2016
    Advanced in what way?
  19. mdellepi macrumors regular

    Jun 15, 2015
    On the Italian Apple Pay website, the list of upcoming banks include N26, that is a popular German-based online bank (that has also supported new Apple things, like Watch app, Siri money tranfer, iMessage app,...from the very beginning).
    This probably suggest that Apple Pay is coming to Germany and at least that bank will be supporting it.
  20. [AUT] Thomas macrumors regular

    Mar 13, 2016
    Graz [Austria]
    No need for that... we have better solutions than Apple Pay already. You want to check out They've started in Austria and here it's widely accepted. As they use direct debit (Lastschrift) rather than the MASTERCARD/VISA system, fees are next to non-existing -especially compared to credit card transaction, which are both expensive and risky (for the merchant).

    The low acceptance of credit cards in Europe (Apple Pay is only a wrapper for credit card transactions) has good reasons. The credit card system is, much like the whole US banking & money transfer system, ancient. If you want 21st century banking you are much better off in the EU than in the US. That said, even EU banks are far from being "technologically up to date". The only exception may be and possibly
  21. PBMB macrumors regular

    Mar 19, 2015
    The new ING payment cards have what ING calls "Tap and pay": for small amounts (less than 25 euros), you just simply tap the payment terminal and the payment is made without PIN. For larger amounts, you need to tap and enter your PIN to confirm.

    I don't know of course how banks like ING are positioned regarding technologies like Apple Pay, but it looks like they have already in place simple and efficient systems. And long before this, there still was another PIN-less system for small amounts, something like electronic pocket change.

    So, I don't know how easy is for Apple Pay to penetrate in Europe. Personally, I could not care less. :p :D
  22. BSben macrumors 65816

    May 16, 2012
    Apple Pay supports debit cards too, not only credit cards. And it is faster than bluecode (no need to unlock phone, then open app, then scanning the code)
  23. friednoodles macrumors 6502

    Feb 4, 2014
    Taiwan already supports Apple Pay (launched in March).
  24. djcerla macrumors 65832


    Apr 23, 2015
    It worked for me. Active on the iPhone, Watch and Mac.

    At least, Unicredit is by far the largest Italian bank.
  25. [AUT] Thomas macrumors regular

    Mar 13, 2016
    Graz [Austria]
    True, but even Maestro or VPAY have comparably rather high fees associated and have the drawback that payout can be heavily delayed, which can be a problem for small merchants.

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